Zillow CFO Jeremy Hofmann sold 7,865 shares at $69.53 via pre-arranged 10b5-1 plan
Jeremy Hofmann, Zillow's Chief Financial Officer, executed a scheduled sale of 7,865 shares at $69.53 on 2025-11-14 as part of a pre-arranged 10b5-1 trading plan adopted on 2024-09-04. The sale reduced his post-transaction holdings to 70,811 shares, representing a -10.0% reduction from his pre-transaction holdings of 78,676 shares. Because this transaction was executed under a pre-arranged plan rather than as a discretionary trade, it reflects scheduling mechanics established months earlier and does not convey real-time conviction signals about the company's prospects. The CFO retains substantial holdings at 70,811 shares post-sale.