Zillow CPO Dan Spaulding sold 100,000 shares across 3 transactions for $8,591,390.97 on 2025-08-07, cutting holdings by 59.2%
Spaulding Dan, Chief People Officer at Zillow Group, executed 3 separate sales totaling 100,000 shares on 2025-08-07 at blended average price $85.91, reducing his holdings from 168,889 shares to 68,889 shares—a 59.2% reduction. The transaction occurred near the 52-week high (stock was -9.7% from $87.97 peak at filing date), and at prices ($85.15–$87.03 across the three trades) materially above the current market price of $79.40. In his cross-ticker track record, Spaulding has executed 6 prior sells with a 90-day well-timed rate of 100.00%, indicating his prior open-market sales historically preceded downward price movement. Against this backdrop of consistent timing accuracy and the near-peak execution prices, this large-block discretionary liquidation of majority holdings warrants investor attention to the signaling implications.