VITL Vital Farms, Inc. Insider Trading

CPO Reena Chauhan Van buys 2.2K VITL shares at $8.92; 10 other insiders bought in past 14 days—cluster pattern amid -82.2% from 52-week high.

Hoven Reena Chauhan Van, Chief People Officer, purchased 2,242 shares at $8.92 on 2026-05-19, increasing her holdings from 23,585 to 25,827 shares. This transaction is part of a broader cluster: 10 other insiders also bought within the past 14 days, suggesting coordinated or mutually reinforced conviction at current valuation levels. The stock has declined -82.2% from its 52-week high of $53.12 and -26.3% over the past 30 days, while the company reports positive revenue growth of +25.3% year-over-year and net income of -$1.5M against $187.2M in quarterly revenue. The combination of insider accumulation during a steep drawdown, coupled with the multi-insider cluster pattern, warrants attention as a potential capitulation-stage signal, though the negative net income backdrop presents execution risk offsetting any valuation appeal.

Director Flanagan buys 6,100 shares of VITL at $8.33; stock down 82.2% from 52-week high amid 10-insider buy cluster

Flanagan Glenda J, a director, purchased 6,100 shares at $8.33 on 2026-05-18, increasing her holdings by 19.4% to 37,498 shares post-transaction. This purchase occurs within a broader cluster pattern: 9 other insiders also bought within the past 14 days, indicating coordinated or simultaneously motivated insider accumulation. The timing is noteworthy given that VITL stock has declined 82.2% from its 52-week high of $53.12 and dropped 26.3% over the past 30 days, placing the transaction price near the lower end of recent trading ranges. Vital Farms reported latest-quarter revenue of $187,155,000.00 and annual growth of 25.3%, yet posted a net loss of $1,522,000.00 in the most recent period, suggesting operational challenges despite top-line growth. The concentrated buying by multiple insiders at depressed valuations, coupled with the company's profitability headwind, warrants attention to whether insiders view current prices as disconnected from fundamental prospects.

Chief Strategy Officer Coon buys 5,895 shares of VITL at $8.42; stock down -84.4% from 52-week high of $53.12.

Stephanie Coon, Chief Strategy Officer, purchased 5,895 shares at $8.42 on 2026-05-15, bringing her holdings to 62,814 shares (+10.4% vs pre-transaction). The stock has declined -84.4% from its 52-week high of $53.12 and -32.6% over the past 30 days. Her prior trades at VITL show a 100% well-timed rate at the 90-day mark: sells executed on 2024-05-16 and 2024-05-15 were both followed by declines (90d returns of -14.5% and -17.3% respectively). A cluster of 6 other insiders also purchased within the past 14 days, aligning with Coon's acquisition. The company reported revenue of $187,155,000.00 and net income of -$1,522,000.00 in the latest quarter, with annual revenue growth of +25.3%.

Director Ruiz Gisel bought 6,151 shares of VITL at $8.13; stock down -84.4% from 52-week high, 7 other insiders also bought in past 14 days.

Director Gisel purchased 6,151 shares at $8.13 on 2026-05-13, increasing her holdings by 15.2% to 46,549 shares post-transaction. The purchase occurs against a backdrop of significant price deterioration: the stock trades at $8.28, down -84.4% from its 52-week high of $53.12 and down -70.7% over the past 90 days. Notably, 7 other insiders also purchased shares within the past 14 days, indicating concurrent buying activity across the insider group during a period of acute price weakness. The company maintains positive fundamentals including annual revenue growth of +25.3% and a market cap of $354,785,199.12, though it reported a net loss of $-1,522,000.00 in the latest quarter.

Director Amoo-Gottfried Kofi Owusu bought 2,375 shares at $8.45; stock down -84.4% from 52-week high, 8 other insiders also bought in past 14 days.

Director Amoo-Gottfried Kofi Owusu purchased 2,375 shares at $8.45 on 2026-05-15, increasing holdings from 28,686 shares to 31,061 shares. The transaction occurs while the stock trades at $8.28, down -84.4% from its 52-week high of $53.12 and down -70.7% over the past 90 days. Notably, 8 other insiders also bought within the past 14 days, forming a cluster buy pattern. The company reports $187,155,000.00 in latest quarterly revenue with +25.3% annual growth, though the latest quarter shows net income of $-1,522,000.00.

Director Kennedy Kelly J. bought 2,500 shares of VITL at $8.40; stock down 84.4% from 52-week high, 70.7% over 90 days.

Director Kennedy Kelly J. purchased 2,500 shares at $8.40 on 2026-05-14, increasing holdings from 20,427 to 22,927 shares. The transaction occurs in a context of severe recent price deterioration: the stock is -84.4% from its 52-week high of $53.12 and has declined 70.7% over the past 90 days and -32.6% over the past 30 days. Vital Farms reported revenue of $187.2M with 25.3% annual growth, but the company posted a net loss of -$1.5M in the latest quarter. The combination of substantial share price erosion, ongoing operating losses despite revenue growth, and a director's decision to acquire shares at depressed levels suggests either conviction in turnaround prospects or a portfolio rebalancing activity; however, the magnitude of recent underperformance warrants monitoring of whether operational improvement materializes.

Director Cyr William B. bought 6,000 shares of VITL at $8.52 on 2026-05-14; stock now $8.28, down -84.4% from 52-week high.

Director Cyr William B. purchased 6,000 shares at $8.52 on 2026-05-14, increasing his holdings by 77.0% to 13,794 shares total. The stock has declined significantly: current price $8.28 is -84.4% from the 52-week high of $53.12, and down -70.7% over the past 90 days. His prior buy at this ticker on 2026-03-02 showed a 90-day return of -58.2%, and across his cross-ticker track record, his 1 prior buy had an average 90-day return of -58.2% with a 0.00% win rate over 90 days. The company posted net income of $-1,522,000.00 for the latest quarter despite revenue growth of +25.3% year-over-year, and a cluster of 3 other insiders also bought within the past 14 days.

CSO & President Pappas bought 3,500 shares of VITL at $8.51 on 2026-05-14; stock down -84.4% from 52-week high, part of 4-insider cluster buy.

Pappas Peter Nicholas, CSO and President, purchased 3,500 shares at $8.51, increasing his holdings to 85,564 shares from 82,064 shares. This transaction occurs as the stock trades at $8.28, down -84.4% from its 52-week high of $53.12 and down -70.7% over the past 90 days. While Vital Farms recorded $187,155,000.00 in latest-quarter revenue with +25.3% annual growth, the company posted a net loss of $-1,522,000.00 in the most recent period. Notably, 4 other insiders also bought within the past 14 days, establishing a cluster buy pattern during a period of significant stock price deterioration.

VITL Chief Supply Chain Officer buys 12,484 shares at $8.00 amid 5-insider cluster; stock -84.4% from 52-week high, -70.7% in 90 days

Holland Joseph Michael, Chief Supply Chain Officer, purchased 12,484 shares at $8.00 on 2026-05-14, expanding his holdings by 48.6% from 25,666 to 38,150 shares. This transaction is part of a 5-insider cluster buy pattern over the past 14 days, suggesting coordinated insider accumulation. The timing is notable: VITL stock trades at $8.28 currently, -84.4% from the 52-week high of $53.12 and down -70.7% over the past 90 days, while the company posted $187.2M revenue with +25.3% annual growth but a latest-quarter net loss of $-1.5M. The cluster activity paired with substantial recent price deterioration warrants analysis of whether operational or valuation factors are driving the executives' buying decisions.

Director Denny Marie bought 3,000 shares of VITL at $8.23; stock down -84.0% from 52-week high of $53.12

Director Post Denny Marie purchased 3,000 shares at $8.23 on 2026-05-13, increasing her holdings from 16,312 to 19,312 shares, representing a modest addition to her position. The purchase occurs in a context where VITL stock is trading at $8.48 (current), down -84.0% from its 52-week high of $53.12 and -70.2% over the past 90 days, though the company has delivered +25.3% annual revenue growth to $187.2M. The transaction is a discretionary open-market purchase that occurs during significant price weakness; however, the company's reported net income of $-1.5M indicates recent operational challenges despite strong top-line expansion.