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EdgarHawk

Coon Stephanie

Chief Strategy Officer

Officer

Latest: Chief Strategy Officer buying · May 2026

1 filing analyzed · 1 company · Latest 2026-05-19
Validated high-conviction buyer — this insider’s opportunistic purchases fall in a cohort whose buys have historically preceded above-benchmark moves. How we measure this ↗

Companies

Company Buys Sells Direction
Vital Farms, Inc. VITL 2 0 Net buying

Activity

May 2026
2026-05-19 Vital Farms, Inc. VITL Cluster
high
Buy
5,895 shares
$49,636
Significance 6/10

Chief Strategy Officer Coon buys 5,895 shares of VITL at $8.42; stock down -84.4% from 52-week high of $53.12.

Stephanie Coon, Chief Strategy Officer, purchased 5,895 shares at $8.42 on 2026-05-15, bringing her holdings to 62,814 shares (+10.4% vs pre-transaction). The stock has declined -84.4% from its 52-week high of $53.12 and -32.6% over the past 30 days. Her prior trades at VITL show a 100% well-timed rate at the 90-day mark: sells executed on 2024-05-16 and 2024-05-15 were both followed by declines (90d returns of -14.5% and -17.3% respectively). A cluster of 6 other insiders also purchased within the past 14 days, aligning with Coon's acquisition. The company reported revenue of $187,155,000.00 and net income of -$1,522,000.00 in the latest quarter, with annual revenue growth of +25.3%.

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