SBH Sally Beauty Holdings, Inc. Insider Trading

Former SVP & CFO Marlo Michelle Cormier Platz sold 42,771 shares of Sally Beauty (SBH) at $12.70 for $543,191.70

Marlo Michelle Cormier Platz, who was SVP & CFO at the time, sold 42,771 shares at $12.70 on 2026-06-08, reducing her non-derivative holdings by 42,771 shares from 180,916 to 138,145 shares. The sale occurred as the stock was trading at -27.2% from its 52-week high of $17.92, and the company's annual revenue growth stands at -0.4% with a P/E of 6.76. This represents a partial reduction in her stated holdings; derivative holdings show zero remaining options after this filing, indicating no additional unvested equity awaited. The timing and scale of the trade merit routine monitoring given the former executive's prior role, though the transaction size and her retained 138,145 share position do not suggest material concern at the company level.

Director Rangel Max R. buys 3,500 shares of SBH at $14.07 (Sept 4); stock now at $14.68, up 25.7% in 30 days.

Director Rangel Max R. purchased 3,500 shares at $14.07 on 2025-09-04, a first-time open-market accumulation in this security, bringing his post-transaction holdings to 3,500 shares from zero. The purchase was made near the 52-week high of $14.68, with the stock having appreciated 25.7% over the prior 30 days and 58.4% over the prior 90 days. Sally Beauty Holdings trades at a P/E of 7.49 with a market cap of $1.5B, though annual revenue growth stands at -0.3%, indicating a mature business with limited top-line expansion. The timing of this entry into a position during an already-elevated near-52-week-high price point, combined with the company's flat revenue trajectory, presents a mixed signal that warrants tracking whether this represents conviction in the business fundamentals or reflects other motivations.

Director Perelman Debra Golding buys 2.3K SBH shares at $13.48; 2 other insiders bought in past 14 days

Perelman Debra Golding, a director, purchased 2,300 shares at $13.48, initiating a new position after holding zero shares. This transaction is notable because two other insiders also purchased within the past 14 days, forming a cluster buy pattern at Sally Beauty Holdings. The stock currently trades at $13.29 (near the transaction price), down 6.5% from its 52-week high of $14.22, while showing strong recent momentum: +38.0% over 30 days and +44.9% over 90 days. With a P/E of 6.78 and flat annual revenue growth of -0.3% against $933.3M in quarterly revenue, the multi-insider buying activity stands out as the primary signal for investor attention.

Director Diana Sue Ferguson purchases 2,500 SBH shares at $12.02; holdings rise to 7.9K shares (+46.2%)

Diana Sue Ferguson, a director of Sally Beauty Holdings, acquired 2,500 shares at $12.02 per share for $30,049.25, increasing her holdings by 46.2% from 5,412 to 7,912 shares. The purchase price of $12.02 sits near the middle of the 52-week range ($7.79–$14.22) and represents a 1.4% premium to the current market price of $11.85. Sally Beauty's valuation metrics show a P/E of 6.05 with market cap of $1.2B, while recent quarterly fundamentals included $933.3M in revenue and $45.7M net income, though annual revenue growth stands flat at -0.3%. The stock has appreciated 20.7% over the past 30 days and 26.6% over 90 days, placing it at -16.7% below its 52-week high. This represents a discretionary open-market purchase with a meaningful increase to the director's position, though context regarding prior insider activity at this ticker is not available to assess whether this aligns with a broader accumulation pattern.

SBH CEO Paulonis buys 4,500 shares at $11.74; post-purchase holding 366,865 shares

Paulonis Denise, President & CEO of Sally Beauty Holdings, purchased 4,500 shares at $11.74 on 2025-08-08, increasing her holdings to 366,865 shares. This purchase occurs in a favorable price environment: the stock is +20.7% over 30 days and +26.6% over 90 days, currently trading at $11.85, well above the 52-week low of $7.79. The company is trading at a P/E of 6.05 with $933.3M in quarterly revenue and positive net income of $45.7M, suggesting stable fundamentals despite flat annual revenue growth of -0.3%. Notably, her prior buy at this same ticker on 2023-12-12 realized a +3.0% 90-day return, indicating a consistent pattern of open-market purchases that have appreciated post-trade. The modest share addition (1.2% of pre-transaction holdings) is consistent with measured capital allocation by an officer already holding substantial stakes in the company.