SBH CEO Paulonis buys 4,500 shares at $11.74; post-purchase holding 366,865 shares
Paulonis Denise, President & CEO of Sally Beauty Holdings, purchased 4,500 shares at $11.74 on 2025-08-08, increasing her holdings to 366,865 shares. This purchase occurs in a favorable price environment: the stock is +20.7% over 30 days and +26.6% over 90 days, currently trading at $11.85, well above the 52-week low of $7.79. The company is trading at a P/E of 6.05 with $933.3M in quarterly revenue and positive net income of $45.7M, suggesting stable fundamentals despite flat annual revenue growth of -0.3%. Notably, her prior buy at this same ticker on 2023-12-12 realized a +3.0% 90-day return, indicating a consistent pattern of open-market purchases that have appreciated post-trade. The modest share addition (1.2% of pre-transaction holdings) is consistent with measured capital allocation by an officer already holding substantial stakes in the company.