Director Diana Sue Ferguson purchases 2,500 SBH shares at $12.02; holdings rise to 7.9K shares (+46.2%)
Diana Sue Ferguson, a director of Sally Beauty Holdings, acquired 2,500 shares at $12.02 per share for $30,049.25, increasing her holdings by 46.2% from 5,412 to 7,912 shares. The purchase price of $12.02 sits near the middle of the 52-week range ($7.79–$14.22) and represents a 1.4% premium to the current market price of $11.85. Sally Beauty's valuation metrics show a P/E of 6.05 with market cap of $1.2B, while recent quarterly fundamentals included $933.3M in revenue and $45.7M net income, though annual revenue growth stands flat at -0.3%. The stock has appreciated 20.7% over the past 30 days and 26.6% over 90 days, placing it at -16.7% below its 52-week high. This represents a discretionary open-market purchase with a meaningful increase to the director's position, though context regarding prior insider activity at this ticker is not available to assess whether this aligns with a broader accumulation pattern.