BZUN Baozun Inc. Insider Trading

CSO Junhua Wu buys 20,000 BZUN shares at $2.70; 11.9% holdings increase; 4 of 5 prior BZUN buys well-timed at 90-day mark.

Junhua Wu, Chief Strategy Officer of Baozun Inc., purchased 20,000 shares at $2.70 on 2026-06-01, increasing his holdings from 168,270 to 188,270 shares (an 11.9% increase). His prior trading history at BZUN shows a consistent pattern of well-timed buying: 4 of 5 prior buys achieved positive 90-day returns, ranging from +1.6% to +5.4%, with one of the five resulting in a small negative return of -0.4%. The current price of $2.68 sits near the recent transaction price, down 45.1% from the 52-week high of $4.88. The timing pattern in his same-ticker history—where four consecutive buys in late March and early April 2026 generated measurable gains in the 90-day window—demonstrates consistent execution at opportune moments. This current purchase continues a sustained pattern of open-market accumulation in BZUN, warranting investor attention to the technical and fundamental context that may have prompted this ongoing position building.

CEO Wenbin Qiu purchases 20,000 shares at blended average $2.71 as stock trades -45.1% from 52-week high of $4.88

Wenbin Qiu, CEO of Baozun Inc., executed 2 separate purchases totaling 20,000 shares for $54,200.00 on 2026-06-01 and 2026-06-02 at prices of $2.73 and $2.69 respectively. The current stock price of $2.68 is -45.1% from the 52-week high of $4.88, placing the transaction near depressed levels within the 52-week range of $2.07–$4.88. Notably, his prior 5 trades at BZUN show only 1 of 5 were well-timed at the 90-day mark, with three recent purchases (2026-04-17, 2026-04-16, 2026-04-15) each showing negative 90-day returns of -19.4%, -10.9%, and -6.6% respectively. His cross-ticker track record across 9 prior buys shows an average 90-day return of -4.2% with a 33.33% win rate, suggesting a pattern of unfavorable timing on the buy side at this ticker and across his broader trading history.

Chief Strategy Officer Junhua Wu buys 19,500 shares of BZUN at $2.56; 4 of 5 prior buys at this ticker showed positive 90-day returns.

Wu purchased 19,500 shares at $2.56, increasing his holdings by 13.1% to 168,270 shares. His prior trading history at Baozun shows a consistent pattern of well-timed purchases: 4 of 5 prior buys at BZUN were followed by positive 90-day returns, ranging from 1.6% to 5.4%. This latest buy occurs while the stock is -46.9% from its 52-week high and -6.2% over the past 30 days, providing context for the purchase price relative to recent trading levels. The sustained pattern of positive outcomes on same-ticker purchases suggests the insider has demonstrated reliable execution in timing entries at this stock.

CEO Wenbin Qiu purchased 20,000 shares at blended average $2.56 on consecutive days; stock down 46.9% from 52-week high amid continued buying pattern.

Wenbin Qiu executed 2 separate purchases totaling 20,000 shares for $51,300.00 on consecutive days (May 28-29, 2026) at prices near recent lows, bringing his holdings to 1,473,872 shares. The stock is currently trading at $2.59, down 46.9% from its 52-week high of $4.88 and down 6.2% over the past 30 days. Notably, his prior 5 trades at Baozun show a consistent pattern of purchasing into weakness, with only 1 of 5 prior buys achieving positive 90-day returns (the April 13 purchase at +2.0%). His more recent purchases (April 14-17) have each posted negative 90-day returns ranging from -3.8% to -19.4%, suggesting his recent accumulation strategy at BZUN has not been well-timed. The continued buying despite repeated 90-day losses, combined with the stock's sharp decline from its 52-week peak and recent 30-day underperformance, warrants attention to whether Qiu possesses material non-public information or is simply adding to a position experiencing sustained underperformance.

CEO Wenbin Qiu purchases 20,000 shares at avg $2.56 as BZUN trades -48.2% from 52-week high

Wenbin Qiu, Chief Executive Officer, executed 2 purchases totaling 20,000 shares for $51,300.00 at an average price of $2.56 on 2026-05-26 and 2026-05-27. The stock is currently trading at $2.53, down 9.6% over 30 days and down 48.2% from its 52-week high of $4.88. Examining Qiu's prior trades at BZUN, his timing record is mixed: of 5 prior buys at this ticker, only 1 resulted in a positive 90-day return, with his most recent purchase on 2026-04-17 posting a 90-day loss of -19.4%. The pattern of consecutive daily purchases in late May following an extended period of declining valuations mirrors recent activity but does not offset the weak historical execution at this specific ticker.

CSO Junhua Wu buys 10,000 BZUN shares at $2.55; 4 of 5 prior same-ticker buys posted positive 90-day returns.

Junhua Wu, Chief Strategy Officer, purchased 10,000 shares of Baozun Inc. at $2.55 on 2026-05-26, increasing his holdings to 148,770 shares. The transaction occurs while the stock trades 48.2% below its 52-week high and 9.6% below its 30-day average. Wu's same-ticker purchase history shows 4 of his 5 prior buys at BZUN resulted in positive 90-day returns, with a timing pattern suggesting earlier purchases were well-timed to subsequent stock appreciation. His cross-ticker track record across all holdings demonstrates an 80.00% 90-day win rate and an average 90-day return of 2.9%. This purchase follows a consistent pattern of BZUN acquisitions dating to late March 2026, with the current transaction indicating continued accumulation by a senior executive during a period of price weakness.