BZUN Baozun Inc. Insider Trading

Chief Strategy Officer Junhua Wu buys 29,000 shares of BZUN at $2.85; fifth consecutive open-market purchase at this ticker in two months.

Junhua Wu, Chief Strategy Officer, purchased 29,000 shares at $2.85 on 2026-06-24, bringing his post-transaction holdings to 253,770 shares, a 12.9% increase from his prior position. This buy represents the fifth open-market purchase at BZUN within the past two months (following buys on 2026-04-13, 2026-05-26, 2026-05-28, 2026-06-01, and 2026-06-11), establishing a consistent pattern of accumulation. The current price of $2.76 reflects a -43.4% decline from the 52-week high of $4.88, while Wu's own cross-ticker track record shows an average 30-day return of +11.6% on his nine prior open-market buys. The pattern of repeated purchases at depressed valuation levels warrants attention from investors monitoring executive positioning in a $476.2M market cap company.

BZUN CEO Wenbin Qiu bought 10,000 shares at $2.81 on 2026-06-22, fifth consecutive buy in six days; stock down 43.2% from 52-week high.

CEO Wenbin Qiu has executed five open-market purchases of BZUN in six consecutive trading days (2026-06-10 through 2026-06-16, plus this purchase on 2026-06-22), accumulating shares near the lower end of the 52-week range ($2.07–$4.88). The stock is currently trading at $2.77, down 43.2% from its 52-week high, while showing recent momentum with a +10.8% 30-day return. However, none of his five prior BZUN purchases are yet measurable at the 90-day outcome horizon. Across his broader cross-ticker history, his 20 prior open-market purchases have averaged -10.4% 30-day returns, suggesting limited success timing discretionary entry points. The frequent and repetitive nature of these BZUN purchases during a period of significant price compression warrants attention to whether fundamental conditions have stabilized or whether the CEO is committed to supporting the stock through a weak period.

CEO Wenbin Qiu purchased 20,000 shares at $2.80 avg price (2 transactions, $56,000 total) on consecutive dates 2026-06-17/18.

Wenbin Qiu, the CEO, executed two separate share purchases totaling 20,000 shares for $56,000 over consecutive trading days (2026-06-17 and 2026-06-18) at prices of $2.83 and $2.77, respectively. The transaction increased his holdings from 1,593,872 to 1,613,872 shares, representing a 1.3% increase. At the current price of $2.79, the stock trades 42.8% below its 52-week high of $4.88, though it has appreciated 9.0% over the past 30 days and 29.2% over the past 90 days. The CEO's cross-ticker track record shows 20 prior open-market purchases with an average 30-day return of -10.4%, and his prior five transactions at BZUN (all buys on 2026-06-10 through 2026-06-16) are too recent to have measurable outcomes.

Baozun CSO Junhua Wu buys 18,500 BZUN shares at $2.84, totaling $52,540.00, lifting holdings to 224,770 shares

Junhua Wu, Chief Strategy Officer at Baozun Inc., purchased 18,500 shares at $2.84, bringing his post-transaction holdings to 224,770 shares — a +9.0% increase versus his pre-transaction position of 206,270 shares. This is Wu's sixth open-market purchase at BZUN, following 5 prior trades at this ticker, with the most recent measurable outcome (the 2026-04-13 buy) showing a 30d return of +10.8%. The stock currently sits at $2.79, which is -42.8% from its 52-week high of $4.88, though it has gained +29.2% over the prior 90 days. Wu's cross-ticker track record spans 9 prior buys with an average 30-day return of +11.6%, though same-ticker 90-day outcomes at BZUN remain largely unmeasurable given the recency of his purchases.

CEO Wenbin Qiu bought 20,000 shares at $2.76 avg across 2 transactions; stock currently -44.1% from 52-week high.

Wenbin Qiu, Chief Executive Officer, made 2 separate purchases totaling 20,000 shares for $55,100.00 at a blended average price of $2.76 on June 15–16, 2026, increasing his holdings to 1,593,872 shares (+1.3% net change). The current price of $2.73 sits -44.1% from the 52-week high of $4.88, though the stock has recovered +11.0% over the past 30 days and +21.3% over 90 days. Notably, Qiu executed 5 prior purchases at BZUN within the preceding 11 days (June 4–10), all of which remain too recent to measure outcomes, establishing a pattern of repeated acquisitions during a depressed price window. His cross-ticker track record shows 20 prior open-market buys with an average 30-day return of -0.5%, and no prior buys in that history demonstrated well-timed outcomes at the 90-day mark, providing limited predictive power for whether this accumulation will prove prescient.

CEO Wenbin Qiu bought 20,000 shares at $2.70 avg (2 txns, $53.9K) as stock down 43.6% from 52-week high.

Wenbin Qiu purchased 20,000 shares across 2 separate transactions on 2026-06-11 and 2026-06-12 at a blended average price of $2.70, representing a net addition of 1.3% to his existing holdings of 1,553,872 shares. The CEO's purchases occur as BZUN trades at $2.75, which is -43.6% from its 52-week high of $4.88, positioning the stock near the low end of its 52-week range. However, his 5 most recent prior purchases at BZUN (2026-06-04 through 2026-06-10) have no measurable 30-day or 90-day outcomes yet, and his cross-ticker track record shows 20 prior buys with an average 30-day return of -0.5%, providing limited predictive context for timing accuracy. The timing pattern across his BZUN history shows 0 of 0 well-timed buys, though this reflects insufficient historical outcome data rather than a demonstrated pattern of poor execution.

CSO Junhua Wu purchases 18,000 BZUN shares at $2.69; 5th buy in 6 weeks amid 43.6% pullback from 52-week high

Junhua Wu, Chief Strategy Officer, purchased 18,000 shares at $2.69 on 2026-06-11, representing a 9.6% increase to his holdings of 206.3K shares post-transaction. This is the fifth buy transaction by Wu at BZUN within a six-week span (2026-04-10 through 2026-06-11), with the stock currently trading at $2.75, down 43.6% from its 52-week high of $4.88. While Wu's cross-ticker track record shows 8 prior buys with an average 30-day return of +11.6%, his same-ticker history at BZUN shows two completed measurements: a +10.8% 30-day return on the 2026-04-13 buy and a +14.6% 30-day return on the 2026-04-10 buy. The sustained accumulation pattern during a significant stock decline warrants examination of whether Wu's prior BZUN timing success (both early trades showed positive 30-day outcomes) extends to this current position, though 90-day outcomes for these recent trades remain unmeasurable.

CEO Wenbin Qiu bought 20,000 shares at blended average $2.68 on consecutive days; post-transaction holdings reach 1,553,872 shares.

Wenbin Qiu, CEO of Baozun Inc., executed two purchases totaling 20,000 shares for $53,600.00 on 2026-06-09 and 2026-06-10 at an average price of $2.68, increasing his holdings by 1.3% to 1,553,872 shares. The stock is currently trading at $2.59, down 4.1% over 30 days and down 46.9% from its 52-week high of $4.88. His same-ticker purchase history shows a mixed pattern: 3 of 5 prior buys at BZUN were well-timed at the 90-day mark, with positive returns on the May trades (+3.5% to +4.3%) offset by recent declines (June 1-2 trades showing -0.7% to -2.2%). The cross-ticker track record shows modest positive average returns of +1.3% at 30 days and +1.6% at 90 days with a 66.67% win rate. This filing warrants attention given the depressed price context and the timing of purchases during a period of recent weakness, though the same-ticker history demonstrates inconsistency in execution outcomes.

CEO Wenbin Qiu purchases 20,000 BZUN shares across 2 transactions totaling $54,200.00, boosting holdings to 1,533,872 shares

Wenbin Qiu executed 2 separate purchases totaling 20,000 shares for $54,200.00 at a blended average price of $2.71, representing a 1.3% increase in his existing position to 1,533,872 shares. The current stock price of $2.68 is below the transaction prices and 45.1% below the 52-week high of $4.88, placing the purchases near recent lows. His cross-ticker track record shows a 66.67% 90-day win rate with an average 90-day return of +1.6% on 15 prior buys, though his 5 prior open-market purchases at BZUN show mixed results with 3 of 5 exhibiting positive 90-day returns. The timing and consistent pattern of CEO accumulation in early June warrant investor attention given the stock's depressed valuation relative to its annual range.

CEO Wenbin Qiu buys 20,000 shares across 2 transactions totaling $53,000 at blended average $2.65

Wenbin Qiu, Chief Executive Officer of Baozun Inc., purchased 20,000 shares in 2 separate transactions on 2026-06-03 and 2026-06-04 at prices ranging from $2.63 to $2.67, for a combined $53,000. This increases his post-transaction holdings to 1,513,872 shares. The purchase occurred when the stock trades at $2.67, down -45.3% from its 52-week high of $4.88 and -2.6% over the prior 30 days, though up +12.2% over 90 days. His prior 5 trades at BZUN show mixed timing results, with 3 of 5 exhibiting positive 90-day returns, suggesting some capability to identify opportune entry points at this ticker. The transaction amounts to a +1.3% increase to his holdings, reflecting continued accumulation rather than portfolio maintenance.