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EdgarHawk

Wenbin Qiu

Chief Executive Officer

Director Officer

Latest: CEO buying · April 2026

15 filings analyzed · 1 company · Latest 2026-06-24

Companies

Company Buys Sells Direction
Baozun Inc. BZUN 28 0 Net buying

Activity

June 2026
2026-06-24 Baozun Inc. BZUN
medium
Buy
10,000 shares
$28,100
Significance 4/10

BZUN CEO Wenbin Qiu bought 10,000 shares at $2.81 on 2026-06-22, fifth consecutive buy in six days; stock down 43.2% from 52-week high.

CEO Wenbin Qiu has executed five open-market purchases of BZUN in six consecutive trading days (2026-06-10 through 2026-06-16, plus this purchase on 2026-06-22), accumulating shares near the lower end of the 52-week range ($2.07–$4.88). The stock is currently trading at $2.77, down 43.2% from its 52-week high, while showing recent momentum with a +10.8% 30-day return. However, none of his five prior BZUN purchases are yet measurable at the 90-day outcome horizon. Across his broader cross-ticker history, his 20 prior open-market purchases have averaged -10.4% 30-day returns, suggesting limited success timing discretionary entry points. The frequent and repetitive nature of these BZUN purchases during a period of significant price compression warrants attention to whether fundamental conditions have stabilized or whether the CEO is committed to supporting the stock through a weak period.

2026-06-22 Baozun Inc. BZUN
low
Buy
20,000 shares
$56,000
Significance 4/10

CEO Wenbin Qiu purchased 20,000 shares at $2.80 avg price (2 transactions, $56,000 total) on consecutive dates 2026-06-17/18.

Wenbin Qiu, the CEO, executed two separate share purchases totaling 20,000 shares for $56,000 over consecutive trading days (2026-06-17 and 2026-06-18) at prices of $2.83 and $2.77, respectively. The transaction increased his holdings from 1,593,872 to 1,613,872 shares, representing a 1.3% increase. At the current price of $2.79, the stock trades 42.8% below its 52-week high of $4.88, though it has appreciated 9.0% over the past 30 days and 29.2% over the past 90 days. The CEO's cross-ticker track record shows 20 prior open-market purchases with an average 30-day return of -10.4%, and his prior five transactions at BZUN (all buys on 2026-06-10 through 2026-06-16) are too recent to have measurable outcomes.

2026-06-17 Baozun Inc. BZUN
medium
Buy
20,000 shares
$55,100
Significance 5/10

CEO Wenbin Qiu bought 20,000 shares at $2.76 avg across 2 transactions; stock currently -44.1% from 52-week high.

Wenbin Qiu, Chief Executive Officer, made 2 separate purchases totaling 20,000 shares for $55,100.00 at a blended average price of $2.76 on June 15–16, 2026, increasing his holdings to 1,593,872 shares (+1.3% net change). The current price of $2.73 sits -44.1% from the 52-week high of $4.88, though the stock has recovered +11.0% over the past 30 days and +21.3% over 90 days. Notably, Qiu executed 5 prior purchases at BZUN within the preceding 11 days (June 4–10), all of which remain too recent to measure outcomes, establishing a pattern of repeated acquisitions during a depressed price window. His cross-ticker track record shows 20 prior open-market buys with an average 30-day return of -0.5%, and no prior buys in that history demonstrated well-timed outcomes at the 90-day mark, providing limited predictive power for whether this accumulation will prove prescient.

2026-06-15 Baozun Inc. BZUN
medium
Buy
20,000 shares
$53,900
Significance 5/10

CEO Wenbin Qiu bought 20,000 shares at $2.70 avg (2 txns, $53.9K) as stock down 43.6% from 52-week high.

Wenbin Qiu purchased 20,000 shares across 2 separate transactions on 2026-06-11 and 2026-06-12 at a blended average price of $2.70, representing a net addition of 1.3% to his existing holdings of 1,553,872 shares. The CEO's purchases occur as BZUN trades at $2.75, which is -43.6% from its 52-week high of $4.88, positioning the stock near the low end of its 52-week range. However, his 5 most recent prior purchases at BZUN (2026-06-04 through 2026-06-10) have no measurable 30-day or 90-day outcomes yet, and his cross-ticker track record shows 20 prior buys with an average 30-day return of -0.5%, providing limited predictive context for timing accuracy. The timing pattern across his BZUN history shows 0 of 0 well-timed buys, though this reflects insufficient historical outcome data rather than a demonstrated pattern of poor execution.

2026-06-11 Baozun Inc. BZUN
medium
Buy
20,000 shares
$53,600
Significance 6/10

CEO Wenbin Qiu bought 20,000 shares at blended average $2.68 on consecutive days; post-transaction holdings reach 1,553,872 shares.

Wenbin Qiu, CEO of Baozun Inc., executed two purchases totaling 20,000 shares for $53,600.00 on 2026-06-09 and 2026-06-10 at an average price of $2.68, increasing his holdings by 1.3% to 1,553,872 shares. The stock is currently trading at $2.59, down 4.1% over 30 days and down 46.9% from its 52-week high of $4.88. His same-ticker purchase history shows a mixed pattern: 3 of 5 prior buys at BZUN were well-timed at the 90-day mark, with positive returns on the May trades (+3.5% to +4.3%) offset by recent declines (June 1-2 trades showing -0.7% to -2.2%). The cross-ticker track record shows modest positive average returns of +1.3% at 30 days and +1.6% at 90 days with a 66.67% win rate. This filing warrants attention given the depressed price context and the timing of purchases during a period of recent weakness, though the same-ticker history demonstrates inconsistency in execution outcomes.

2026-06-09 Baozun Inc. BZUN
medium
Buy
20,000 shares
$54,200
Significance 5/10

CEO Wenbin Qiu purchases 20,000 BZUN shares across 2 transactions totaling $54,200.00, boosting holdings to 1,533,872 shares

Wenbin Qiu executed 2 separate purchases totaling 20,000 shares for $54,200.00 at a blended average price of $2.71, representing a 1.3% increase in his existing position to 1,533,872 shares. The current stock price of $2.68 is below the transaction prices and 45.1% below the 52-week high of $4.88, placing the purchases near recent lows. His cross-ticker track record shows a 66.67% 90-day win rate with an average 90-day return of +1.6% on 15 prior buys, though his 5 prior open-market purchases at BZUN show mixed results with 3 of 5 exhibiting positive 90-day returns. The timing and consistent pattern of CEO accumulation in early June warrant investor attention given the stock's depressed valuation relative to its annual range.

2026-06-05 Baozun Inc. BZUN
medium
Buy
20,000 shares
$53,000
Significance 6/10

CEO Wenbin Qiu buys 20,000 shares across 2 transactions totaling $53,000 at blended average $2.65

Wenbin Qiu, Chief Executive Officer of Baozun Inc., purchased 20,000 shares in 2 separate transactions on 2026-06-03 and 2026-06-04 at prices ranging from $2.63 to $2.67, for a combined $53,000. This increases his post-transaction holdings to 1,513,872 shares. The purchase occurred when the stock trades at $2.67, down -45.3% from its 52-week high of $4.88 and -2.6% over the prior 30 days, though up +12.2% over 90 days. His prior 5 trades at BZUN show mixed timing results, with 3 of 5 exhibiting positive 90-day returns, suggesting some capability to identify opportune entry points at this ticker. The transaction amounts to a +1.3% increase to his holdings, reflecting continued accumulation rather than portfolio maintenance.

2026-06-03 Baozun Inc. BZUN
low
Buy
20,000 shares
$54,200
Significance 4/10

CEO Wenbin Qiu purchases 20,000 shares at blended average $2.71 as stock trades -45.1% from 52-week high of $4.88

Wenbin Qiu, CEO of Baozun Inc., executed 2 separate purchases totaling 20,000 shares for $54,200.00 on 2026-06-01 and 2026-06-02 at prices of $2.73 and $2.69 respectively. The current stock price of $2.68 is -45.1% from the 52-week high of $4.88, placing the transaction near depressed levels within the 52-week range of $2.07–$4.88. Notably, his prior 5 trades at BZUN show only 1 of 5 were well-timed at the 90-day mark, with three recent purchases (2026-04-17, 2026-04-16, 2026-04-15) each showing negative 90-day returns of -19.4%, -10.9%, and -6.6% respectively. His cross-ticker track record across 9 prior buys shows an average 90-day return of -4.2% with a 33.33% win rate, suggesting a pattern of unfavorable timing on the buy side at this ticker and across his broader trading history.

2026-06-01 Baozun Inc. BZUN
medium
Buy
20,000 shares
$51,300
Significance 3/10

CEO Wenbin Qiu purchased 20,000 shares at blended average $2.56 on consecutive days; stock down 46.9% from 52-week high amid continued buying pattern.

Wenbin Qiu executed 2 separate purchases totaling 20,000 shares for $51,300.00 on consecutive days (May 28-29, 2026) at prices near recent lows, bringing his holdings to 1,473,872 shares. The stock is currently trading at $2.59, down 46.9% from its 52-week high of $4.88 and down 6.2% over the past 30 days. Notably, his prior 5 trades at Baozun show a consistent pattern of purchasing into weakness, with only 1 of 5 prior buys achieving positive 90-day returns (the April 13 purchase at +2.0%). His more recent purchases (April 14-17) have each posted negative 90-day returns ranging from -3.8% to -19.4%, suggesting his recent accumulation strategy at BZUN has not been well-timed. The continued buying despite repeated 90-day losses, combined with the stock's sharp decline from its 52-week peak and recent 30-day underperformance, warrants attention to whether Qiu possesses material non-public information or is simply adding to a position experiencing sustained underperformance.

May 2026
2026-05-28 Baozun Inc. BZUN
medium
Buy
20,000 shares
$51,300
Significance 4/10

CEO Wenbin Qiu purchases 20,000 shares at avg $2.56 as BZUN trades -48.2% from 52-week high

Wenbin Qiu, Chief Executive Officer, executed 2 purchases totaling 20,000 shares for $51,300.00 at an average price of $2.56 on 2026-05-26 and 2026-05-27. The stock is currently trading at $2.53, down 9.6% over 30 days and down 48.2% from its 52-week high of $4.88. Examining Qiu's prior trades at BZUN, his timing record is mixed: of 5 prior buys at this ticker, only 1 resulted in a positive 90-day return, with his most recent purchase on 2026-04-17 posting a 90-day loss of -19.4%. The pattern of consecutive daily purchases in late May following an extended period of declining valuations mirrors recent activity but does not offset the weak historical execution at this specific ticker.

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