ROKU ROKU, INC Insider Trading

Roku President Collier sold 7,067 shares at $127.26 (total $899.3K) via scheduled 10b5-1 plan; retains 15.2K shares plus RSU derivatives.

President Charles Collier sold 7,067 shares on 2026-06-02 at $127.26, reducing his non-derivative holdings from 22.3K to 15.2K shares—a -31.7% reduction in that tranche. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled and not discretionary. The sale occurs at a price 8.4% below the 52-week high of $133.46, and the stock has declined -3.0% over the prior 30 days. His prior five trades at Roku (all on 2026-05-04) generated positive 30-day and 90-day returns ranging from +0.9% to +3.2%, though his broader cross-ticker track record across 20 prior sells shows an average 90-day return of -1.5%. Collier retains 58,680 restricted stock units as derivative holdings, so his overall economic exposure to Roku remains substantial despite the partial reduction in non-derivative shares.

ROKU President of Subscriptions Gilbert Fuchsberg sells 4,376 shares at $127.26 under 10b5-1 plan; holds 51,099 shares post-transaction plus 53,311 derivative RSUs.

Gilbert Fuchsberg, President of Subscriptions at ROKU, executed a scheduled sale of 4,376 shares at $127.26 on 2026-06-02 for $556,889.76 under a pre-arranged 10b5-1 trading plan, reducing his non-derivative holdings from 55,475 to 51,099 shares. The sale occurred within the stock's 52-week range and approximately 8.4% below the 52-week high of $133.46. Notably, Fuchsberg's cross-ticker sell track record (1 prior open-market sale) posted an average 90-day return of +1.3%, while his prior ROKU-specific sell on 2026-05-01 also saw a 90-day return of +1.3%. Despite this scheduled reduction in non-derivative holdings, Fuchsberg retains substantial ROKU exposure through 53,311 shares of restricted stock units across three separate accounts (2,623, 23,253, and 27,435 shares), meaning his overall ownership position remains materially intact. The 10b5-1 structure indicates this was a pre-determined transaction unrelated to discretionary timing decisions.

Jedda Dan (CFO & COO) sold 7,000 shares of ROKU at $122.56 under pre-arranged 10b5-1 plan

CFO & COO Jedda Dan executed a scheduled sale of 7,000 shares ($857,920.00 total value) as part of a pre-arranged 10b5-1 trading plan. The transaction occurred at $122.56 on 2026-05-15, representing a 9.0% reduction from pre-transaction holdings of 78,115 shares. His prior five trades at ROKU show 30-day returns ranging from +15.6% to +18.4%, and 90-day returns ranging from +15.9% to +34.3%; however, this filing's scheduled nature means timing is predetermined and not discretionary. Post-transaction holdings of 71,115 shares remain substantial relative to his historical position.

CEO Anthony Wood converts RSUs and sells entire tranche totaling $9.7M, maintaining flat stake via equal buy-and-sell offset.

Anthony Wood, Roku's CEO and Chairman, converted 75,000 restricted stock units and immediately sold all of them for approximately $9.7 million across four transactions. This is a mechanical trade — equal shares acquired and disposed leave his stake unchanged — suggesting a liquidity event tied to RSU vesting rather than a conviction-driven decision. What matters is Wood's broader pattern: he has conducted nine open-market sales at Roku over the past three years, including five prior sales, and every measurable outcome has been poorly timed, with the stock rising in both the short and long term following each prior exit. On this occasion, the stock trades just below its 52-week high and is up sharply over the trailing quarter, giving Wood little pricing advantage; Roku itself is profitable with growing revenue, making this less a "catching a falling knife" scenario than a scheduled vesting exercise on a company in an upswing. Wood holds substantial equity as CEO and has consistently sold on strength, only to watch the stock climb further each time. This filing adds to that pattern but does not signal a shift in his conviction or concern — it is a compliance and liquidity event centered on RSU maturity.

Roku President of Subscriptions sells $1.2M in shares near 52-week highs as stock surges.

Fuchsberg Gilbert, President of Subscriptions at Roku, sold roughly 16% of his holdings in a transaction worth $1.2 million, executed at a price near the stock's current 52-week high. The timing is notable: the stock has climbed sharply over recent months and is trading at its strongest level in a year, yet Gilbert chose this moment to sell rather than hold. While Roku remains profitable with growing revenue, the company's valuation appears stretched relative to earnings, suggesting the stock may have already priced in much of the positive momentum. The sale could reflect routine portfolio rebalancing by an executive who benefited from recent gains, or it could signal caution about sustaining the rally from current levels. For a retail investor, this is worth noting but not alarming—it represents one executive's decision during a period of strong momentum, not a red flag about fundamentals.

Roku President Collier executes net $2.55M sale while stock hits 52-week high amid strong revenue growth.

Collier Charles, President of Roku Media, executed a complex series of transactions on the same day—buying roughly 20,500 shares while simultaneously selling approximately 20,339 shares across multiple tranches. The net effect is a significant $2.55 million outflow on a day when the stock reached its 52-week high, suggesting opportunistic profit-taking rather than portfolio rebalancing. While Roku's fundamentals remain solid with profitable operations and revenue growing steadily, the insider chose to reduce exposure precisely when the stock's momentum had carried it to peak valuation levels, a classic signal of taking chips off the table. This is not the profile of someone with deep conviction in the upside; rather, it reflects a disciplined executive managing personal wealth exposure during an extended rally.