ROKU ROKU, INC Insider Trading

CFO & COO Dan Jedda sold 7,000 shares of ROKU at $141.90 under a scheduled 10b5-1 trading plan.

Dan Jedda, CFO & COO of Roku, sold 7,000 shares (7.0K shares) at $141.90 on 2026-07-15 under a pre-arranged 10b5-1 trading plan, reducing his holdings from 79,963 shares (80.0K shares) to 72,963 shares (73.0K shares). This transaction was scheduled and not discretionary. At his prior ROKU trades, four of five measurable outcomes showed positive 30-day and 90-day returns (ranging from +14.4% to +17.2% over 30 days and +32.5% to +51.9% over 90 days), though the most recent ROKU sale on 2026-06-15 was followed by a -0.4% 30-day return, indicating variability in post-sale price action at this specific ticker. The current stock price of $143.82 is -3.4% from its 52-week high of $148.88 and has appreciated +4.3% over the past 30 days and +23.8% over the past 90 days.

Charles Collier sells 20,538 shares for $2.9M; retains 15,200 shares + 174,573 options under 10b5-1 plan

Charles Collier, President of Roku Media, executed 4 separate sales totaling 20,538 shares (20.5K shares) for $2,926,798.19 ($2.9M) at a blended average price of $142.51 on 2026-07-06, reducing his non-derivative holdings from 35,738 shares to 15,200 shares. This sale was conducted under a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. The insider retains 15,200 non-derivative shares post-transaction and holds 174,573 additional shares through derivative securities (92,421 options and 82,152 options), indicating his economic exposure to ROKU remains substantial. At the same-ticker level, his prior 5 sales at ROKU on 2026-06-04 showed 30-day returns ranging from 13.0% to 15.9%, suggesting the stock has advanced since those dispositions, though the current price of $141.21 remains 5.2% below the 52-week high of $148.88.

CFO Dan Jedda sells 7,000 ROKU shares at $143.87 via 10b5-1 plan; retains 79,963 shares post-sale

Dan Jedda, CFO & COO, executed a scheduled sale of 7,000 shares at $143.87 for $1,007,090.00 under a pre-arranged 10b5-1 trading plan. His post-transaction holdings of 79,963 shares represent an 8.0% reduction from his pre-transaction position of 86,963 shares. Prior sales at ROKU have been followed by stock appreciation: his three measurable prior sales at this ticker in March 2026 saw 30-day returns ranging from +14.6% to +18.4%, and 90-day returns from +50.5% to +55.5%, suggesting these prior exits occurred ahead of subsequent gains. Because this sale is part of a scheduled 10b5-1 plan, it reflects predetermined execution rather than discretionary timing decisions. ROKU's market fundamentals show $1,248,879,000.00 in latest quarterly revenue with +15.2% annual growth, though the stock trades at a P/E of 101.43.

Mustafa Ozgen sells 10,194 ROKU shares at $144.00 (-34.7% of holdings) via pre-arranged 10b5-1 plan

Mustafa Ozgen, President of Devices, Products, and Technology at Roku, sold 10,194 shares at $144.00 on 2026-06-12 through a pre-arranged 10b5-1 trading plan, reducing his holdings from 29,379 to 19,185 shares. This is a scheduled transaction, not a discretionary decision. At Roku specifically, Ozgen has completed 2 prior open-market sales, with the most recent generating 30-day and 90-day returns of -2.9% and +1.7%, respectively. The stock currently trades at $143.66, down 3.5% from its 52-week high of $148.88, after appreciating 56.8% over the past 90 days. With a P/E ratio of 105.63 and recent annual revenue growth of +15.2%, the stock maintains a premium valuation characteristic of high-growth technology firms.

CEO Anthony J. Wood sells 25,000 ROKU shares at $130.00 under 10b5-1 plan; retains 16,150,111 shares via trust

CEO Anthony J. Wood sold 25,000 shares of ROKU for $3,250,000.00 on 2026-06-12 as part of a pre-arranged 10b5-1 trading plan, meaning the transaction was scheduled rather than discretionary. While Wood's non-derivative holdings decreased to 0 shares, he retains substantial equity exposure through 16,150,111 shares held in the Wood 2017 Revocable Trust. His prior trades at ROKU have shown negative average returns in the 30-day and 90-day windows following sales, with outcomes ranging from -10.6% to +12.6% at 90 days, contrasting with his cross-ticker track record average of +15.0% at 90 days. The current stock price of $143.66 is +14.3% over 30 days and +56.8% over 90 days, yet this scheduled sale occurred at $130.00.

CEO Anthony J. Wood sells 18,000 shares for $2,133,907.84 via scheduled 10b5-1 plan at ROKU

Anthony J. Wood, CEO and Chairman, executed 4 separate sales totaling 18,000 shares for $2,133,907.84 on 2026-06-10 under a pre-arranged 10b5-1 trading plan—a scheduled, non-discretionary transaction. His non-derivative holdings fell to 0 post-transaction, but he retains 16,175,111 shares through the Wood 2017 Revocable Trust (Table II derivative holdings), so his economic exposure to ROKU remains substantial. The blended average price of $118.55 compares to a current price of $119.64, placing the transaction near recent market levels. His prior 5 trades at ROKU show negative 30-day and 90-day returns (ranging from -10.6% to -8.8% over 30 days), a pattern that contrasts with his cross-ticker track record of +4.6% average 30-day and +15.0% average 90-day returns across 20 prior sells. The stock is trading -10.4% from its 52-week high of $133.46, and the company reported annual revenue growth of +15.2% and a P/E of 87.97.

ROKU President Charles Collier sells 20,537 shares for $2.6M via 8 transactions on 2026-06-04; 57.5% reduction of common holdings under 10b5-1 plan.

Charles Collier, President of Roku Media, executed 8 separate sales totaling 20,537 shares for $2,565,880.78 at a blended average price of $124.94, reducing his non-derivative holdings from 35,737 to 15,200 shares (-57.5%). This transaction is part of a pre-arranged 10b5-1 trading plan and therefore represents a scheduled, not discretionary, sale. The sale occurs at a price 1.1% above the current market price of $123.57 and within 7.4% of the 52-week high of $133.46. Notably, Collier retains substantial derivative holdings: 112,958 shares in employee stock options and 102,689 shares in additional employee stock options, reflecting a total upside exposure of 215,647 shares beyond his remaining common share position. Prior sales at ROKU by this insider on 2026-05-04 showed positive 30-day and 90-day returns (0.9% to 3.2%), whereas his broader cross-ticker track record average 90-day return following sales is -1.5%, suggesting historically mixed timing effectiveness.

Roku President Collier sold 7,067 shares at $127.26 (total $899.3K) via scheduled 10b5-1 plan; retains 15.2K shares plus RSU derivatives.

President Charles Collier sold 7,067 shares on 2026-06-02 at $127.26, reducing his non-derivative holdings from 22.3K to 15.2K shares—a -31.7% reduction in that tranche. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled and not discretionary. The sale occurs at a price 8.4% below the 52-week high of $133.46, and the stock has declined -3.0% over the prior 30 days. His prior five trades at Roku (all on 2026-05-04) generated positive 30-day and 90-day returns ranging from +0.9% to +3.2%, though his broader cross-ticker track record across 20 prior sells shows an average 90-day return of -1.5%. Collier retains 58,680 restricted stock units as derivative holdings, so his overall economic exposure to Roku remains substantial despite the partial reduction in non-derivative shares.

ROKU President of Subscriptions Gilbert Fuchsberg sells 4,376 shares at $127.26 under 10b5-1 plan; holds 51,099 shares post-transaction plus 53,311 derivative RSUs.

Gilbert Fuchsberg, President of Subscriptions at ROKU, executed a scheduled sale of 4,376 shares at $127.26 on 2026-06-02 for $556,889.76 under a pre-arranged 10b5-1 trading plan, reducing his non-derivative holdings from 55,475 to 51,099 shares. The sale occurred within the stock's 52-week range and approximately 8.4% below the 52-week high of $133.46. Notably, Fuchsberg's cross-ticker sell track record (1 prior open-market sale) posted an average 90-day return of +1.3%, while his prior ROKU-specific sell on 2026-05-01 also saw a 90-day return of +1.3%. Despite this scheduled reduction in non-derivative holdings, Fuchsberg retains substantial ROKU exposure through 53,311 shares of restricted stock units across three separate accounts (2,623, 23,253, and 27,435 shares), meaning his overall ownership position remains materially intact. The 10b5-1 structure indicates this was a pre-determined transaction unrelated to discretionary timing decisions.

Jedda Dan (CFO & COO) sold 7,000 shares of ROKU at $122.56 under pre-arranged 10b5-1 plan

CFO & COO Jedda Dan executed a scheduled sale of 7,000 shares ($857,920.00 total value) as part of a pre-arranged 10b5-1 trading plan. The transaction occurred at $122.56 on 2026-05-15, representing a 9.0% reduction from pre-transaction holdings of 78,115 shares. His prior five trades at ROKU show 30-day returns ranging from +15.6% to +18.4%, and 90-day returns ranging from +15.9% to +34.3%; however, this filing's scheduled nature means timing is predetermined and not discretionary. Post-transaction holdings of 71,115 shares remain substantial relative to his historical position.