ROKU President Charles Collier sells 20,537 shares for $2.6M via 8 transactions on 2026-06-04; 57.5% reduction of common holdings under 10b5-1 plan.
Charles Collier, President of Roku Media, executed 8 separate sales totaling 20,537 shares for $2,565,880.78 at a blended average price of $124.94, reducing his non-derivative holdings from 35,737 to 15,200 shares (-57.5%). This transaction is part of a pre-arranged 10b5-1 trading plan and therefore represents a scheduled, not discretionary, sale. The sale occurs at a price 1.1% above the current market price of $123.57 and within 7.4% of the 52-week high of $133.46. Notably, Collier retains substantial derivative holdings: 112,958 shares in employee stock options and 102,689 shares in additional employee stock options, reflecting a total upside exposure of 215,647 shares beyond his remaining common share position. Prior sales at ROKU by this insider on 2026-05-04 showed positive 30-day and 90-day returns (0.9% to 3.2%), whereas his broader cross-ticker track record average 90-day return following sales is -1.5%, suggesting historically mixed timing effectiveness.