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EdgarHawk

Charles Collier

President, Roku Media

Officer

Latest: President, Roku Media selling · April 2026

17 filings analyzed · 1 company · Latest 2026-06-08

Companies

Company Buys Sells Direction
ROKU, INC ROKU 0 126 Net selling

Activity

June 2026
2026-06-08 ROKU, INC ROKU
medium
Sell
20,537 shares
$2,565,881
Significance 5/10

ROKU President Charles Collier sells 20,537 shares for $2.6M via 8 transactions on 2026-06-04; 57.5% reduction of common holdings under 10b5-1 plan.

Charles Collier, President of Roku Media, executed 8 separate sales totaling 20,537 shares for $2,565,880.78 at a blended average price of $124.94, reducing his non-derivative holdings from 35,737 to 15,200 shares (-57.5%). This transaction is part of a pre-arranged 10b5-1 trading plan and therefore represents a scheduled, not discretionary, sale. The sale occurs at a price 1.1% above the current market price of $123.57 and within 7.4% of the 52-week high of $133.46. Notably, Collier retains substantial derivative holdings: 112,958 shares in employee stock options and 102,689 shares in additional employee stock options, reflecting a total upside exposure of 215,647 shares beyond his remaining common share position. Prior sales at ROKU by this insider on 2026-05-04 showed positive 30-day and 90-day returns (0.9% to 3.2%), whereas his broader cross-ticker track record average 90-day return following sales is -1.5%, suggesting historically mixed timing effectiveness.

2026-06-03 ROKU, INC ROKU
medium
Sell
7,067 shares
$899,346
Significance 5/10

Roku President Collier sold 7,067 shares at $127.26 (total $899.3K) via scheduled 10b5-1 plan; retains 15.2K shares plus RSU derivatives.

President Charles Collier sold 7,067 shares on 2026-06-02 at $127.26, reducing his non-derivative holdings from 22.3K to 15.2K shares—a -31.7% reduction in that tranche. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled and not discretionary. The sale occurs at a price 8.4% below the 52-week high of $133.46, and the stock has declined -3.0% over the prior 30 days. His prior five trades at Roku (all on 2026-05-04) generated positive 30-day and 90-day returns ranging from +0.9% to +3.2%, though his broader cross-ticker track record across 20 prior sells shows an average 90-day return of -1.5%. Collier retains 58,680 restricted stock units as derivative holdings, so his overall economic exposure to Roku remains substantial despite the partial reduction in non-derivative shares.

May 2026
2026-05-05 ROKU, INC ROKU
medium
Sell
20,538 shares
$2,551,451
Significance 4/10

Roku President Collier executes net $2.55M sale while stock hits 52-week high amid strong revenue growth.

Collier Charles, President of Roku Media, executed a complex series of transactions on the same day—buying roughly 20,500 shares while simultaneously selling approximately 20,339 shares across multiple tranches. The net effect is a significant $2.55 million outflow on a day when the stock reached its 52-week high, suggesting opportunistic profit-taking rather than portfolio rebalancing. While Roku's fundamentals remain solid with profitable operations and revenue growing steadily, the insider chose to reduce exposure precisely when the stock's momentum had carried it to peak valuation levels, a classic signal of taking chips off the table. This is not the profile of someone with deep conviction in the upside; rather, it reflects a disciplined executive managing personal wealth exposure during an extended rally.

April 2026
2026-04-21 ROKU, INC ROKU
high
Sell
205,807 shares
$23,667,805
Significance 8/10

Roku President Collier sells 205.8K shares (96.4% of holdings) for $23.7M; historically well-timed at same ticker.

Collier Charles, Roku's President, executed a substantial open-market sale of 205,807 shares at $115.00 on 2026-04-17, reducing his holdings from 213,507 to 7,700 shares and realizing $23,667,805.00. This 96.4% reduction in holdings is a material signal of insider behavior change. At the same-ticker level, Collier's 4 prior measurable ROKU sales all delivered negative 90-day returns (ranging from -5.1% to -6.9%), with 4 of 4 characterized as well-timed—meaning he has consistently sold before downturns at this stock. His cross-ticker track record shows a 63.16% well-timed rate on 20 prior sells, with negative average 90-day returns, further supporting a pattern of disciplined exit timing. The current stock price of $114.11 sits 3.9% below the 52-week high of $118.73 and 22.3% above its 30-day baseline, suggesting recent strength that may now be vulnerable to consolidation or decline.

2026-04-10 ROKU, INC ROKU
high
Sell
205,821 shares
$21,611,205
Significance 7/10

Roku President Charles Collier sold 205,821 shares ($21.6M) at $105.00, reducing holdings by 94.9%, while stock has declined 7.8% in 90 days post-transaction.

Charles Collier, President of Roku Media, executed a substantial sale of 205,821 shares for $21,611,205.00 on 2026-04-08, reducing his holdings from 216,952 shares to 11,131 shares—a 94.9% reduction in pre-transaction holdings. This represents a near-complete exit from his position at $105.00 per share. The timing of this sale aligns with a clear pattern in Collier's trading history: his 5 prior sales at Roku all demonstrated positive 30-day returns but negative 90-day returns, meaning the stock declined after each sale—a 100% well-timed rate at this ticker. His cross-ticker track record also reflects strong sell-timing discipline, with a 60.00% well-timed rate on 20 prior sales. The current price of $102.47 sits -10.6% from the 52-week high, and at 90 days post-transaction, the stock is -7.8%, again confirming the downward trajectory that followed his prior Roku sales. With Roku trading at a P/E of 79.43 and the stock having declined following nearly all of Collier's recent exit decisions, the cumulative signal suggests sustained downward pressure in the post-sale period.

November 2025
2025-11-19 ROKU, INC ROKU
high
Sell
14,361 shares
$1,364,115
Significance 6/10

Roku President Collier Charles sold 14,361 shares (-98.6% of holdings) for $1,364,115.46 on 2025-11-18

Collier Charles executed 3 separate sales totaling 14,361 shares for $1,364,115.46 at an average price of $94.99, reducing his ROKU holdings from 14,561 shares to 200 shares (-98.6% of pre-transaction holdings). This near-complete liquidation by the President of Roku Media is material in scale and represents a substantial reduction in insider ownership stakes. The timing shows these shares sold at prices ($94.96–$95.09) modestly above the current price of $93.10, though this observation is limited since we cannot characterize timing intent for this specific filing. Charles's cross-ticker track record shows a 100% well-timed rate on his 20 prior sells (avg 90d return -0.8%), though his 5 prior ROKU transactions from 2025-11-04 do not yet have measurable outcomes. The company reported $1.2B quarterly revenue with +18.0% annual growth but remains unprofitable on a full-year basis, providing context for the market environment in which this sale occurred.

2025-11-04 ROKU, INC ROKU
high
Sell
133,492 shares
$15,193,083
Significance 7/10

Roku President Collier Charles sells 133,492 shares for $15,193,082.51 across 7 transactions, reducing stake to 200 shares (-99.9%).

Collier Charles, Roku's President, executed 7 separate sales totaling 133,492 shares for $15,193,082.51 between 2025-10-31 and 2025-11-04 at prices ranging from $103.26 to $115.00 (blended average $113.81), reducing his holdings from 133,692 shares to 200 shares—a -99.9% reduction. This represents a near-complete liquidation of his position at prices materially above the current price of $106.10 and within 2.3% of the 52-week high of $108.63. His cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 66.67%, though his 5 prior trades at ROKU remain unmeasurable; the stock's recent 90-day performance of +24.9% suggests he sold into upward momentum. The company trades at a $15.5B market cap with revenue growth of +18.0% but remains unprofitable on a full-year basis, which compounds the signal of executive-level position liquidation during a period of net margin pressure.

October 2025
2025-10-07 ROKU, INC ROKU
high
Sell
15,404 shares
$1,591,459
Significance 7/10

Roku President Collier Charles sells 15,404 shares for $1,591,459.11 in 5 transactions on 2025-10-06, retaining only 200 shares post-sale

Collier Charles, President of Roku Media, executed 5 separate sales on 2025-10-06 totaling 15,404 shares for $1,591,459.11, reducing his holdings from 15,604 shares to 200 shares, a -98.7% reduction in position size. The transactions spanned prices from $101.49 to $105.00 with a blended average of $103.31, near the current price of $101.83 and close to the 52-week high of $104.84. In the context of Roku's fundamentals—$1.1B quarterly revenue with +18.0% annual growth but full-year negative net income—and his recent trading pattern of five sales since 2025-09-03, Charles has substantially liquidated his personal stake. His cross-ticker track record shows 20 prior sells with a 41.67% well-timed rate at the 90-day mark, while his same-ticker ROKU history (5 prior sales) shows all measurable 30-day outcomes positive, though no 90-day outcomes are yet measurable. The nearly-complete exit of his position warrants investor attention given his executive role and the magnitude of the liquidation relative to his prior holdings.

2025-10-02 ROKU, INC ROKU
high
Sell
112,961 shares
$11,860,905
Significance 7/10

Roku President Charles Collier sells 112,961 shares (-99.8% of position) for $11.9M at $105.00

Charles Collier, President of Roku Media, executed a substantial open-market sale of 112,961 shares for $11.9M on October 1, 2025, reducing his position from 113,161 shares to 200 shares—a -99.8% reduction. The transaction occurred at $105.00, which was at the top of the 52-week range ($55.10–$103.84); the stock has since pulled back to $103.84 current price. This near-complete exit comes after a pattern of heavy selling: Collier has executed 5 prior trades at ROKU within the past month (four sales between August 22 and September 4), indicating an aggressive de-risking campaign. His cross-ticker sell timing track record shows mixed results (avg 90d return +9.9%, well-timed rate 46.15%), but at ROKU specifically, he has no measurable long-term outcomes yet, making this the first large-scale exit to assess against his actual execution at this ticker. The timing is notable because the sale occurred at a 52-week high, and the stock continues to trade near that level despite recent 30-day and 90-day gains of +8.3% and +17.6%; his insider sales are now complete down to a token position.

September 2025
2025-09-04 ROKU, INC ROKU
high
Sell
24,630 shares
$2,412,059
Significance 7/10

ROKU President Collier sells 24,630 shares (99.2% of holdings) for $2.4M at $97.93 avg; stock near 52-week high

Collier Charles, President of Roku Media, executed 4 separate sales totaling 24,630 shares for $2,412,059.16 on September 3–4, 2025, reducing his holdings from 24,830 shares to 200 shares—a near-complete exit representing 99.2% of his pre-transaction position. The sales occurred at prices (blended average $97.93) very close to the 52-week high of $99.07, with the stock currently trading at $97.15, just 1.9% below its peak. His cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 35.29%, whereas his same-ticker history at ROKU (5 prior trades) has delivered only 1 of 2 measurable 90-day outcomes that were well-timed, with his most recent sell on 2025-08-22 still awaiting outcome measurement. The magnitude of this liquidation—near-complete divestment of an insider position by the President—warrants attention from investors monitoring executive ownership levels and capital deployment decisions, particularly given the company's current profitability status (full-year net income was negative despite recent quarterly revenue of $1.1B and 18% annual growth).

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