Dan Jedda

CFO Dan Jedda sells 7,000 ROKU shares at $143.87 via 10b5-1 plan; retains 79,963 shares post-sale

Dan Jedda, CFO & COO, executed a scheduled sale of 7,000 shares at $143.87 for $1,007,090.00 under a pre-arranged 10b5-1 trading plan. His post-transaction holdings of 79,963 shares represent an 8.0% reduction from his pre-transaction position of 86,963 shares. Prior sales at ROKU have been followed by stock appreciation: his three measurable prior sales at this ticker in March 2026 saw 30-day returns ranging from +14.6% to +18.4%, and 90-day returns from +50.5% to +55.5%, suggesting these prior exits occurred ahead of subsequent gains. Because this sale is part of a scheduled 10b5-1 plan, it reflects predetermined execution rather than discretionary timing decisions. ROKU's market fundamentals show $1,248,879,000.00 in latest quarterly revenue with +15.2% annual growth, though the stock trades at a P/E of 101.43.

Jedda Dan (CFO & COO) sold 7,000 shares of ROKU at $122.56 under pre-arranged 10b5-1 plan

CFO & COO Jedda Dan executed a scheduled sale of 7,000 shares ($857,920.00 total value) as part of a pre-arranged 10b5-1 trading plan. The transaction occurred at $122.56 on 2026-05-15, representing a 9.0% reduction from pre-transaction holdings of 78,115 shares. His prior five trades at ROKU show 30-day returns ranging from +15.6% to +18.4%, and 90-day returns ranging from +15.9% to +34.3%; however, this filing's scheduled nature means timing is predetermined and not discretionary. Post-transaction holdings of 71,115 shares remain substantial relative to his historical position.

Jedda Dan (CFO & COO) sold 7,000 shares of ROKU at $107.00 on 2026-04-15; current price $111.87 (+16.2% in 30 days).

Jedda Dan sold 7,000 shares (7.0K shares) worth $749,000.00 at $107.00 per share, reducing holdings from 85,115 to 78,115 shares. The sale occurred while ROKU traded near recent highs; the stock has risen 16.2% in the 30 days since, now at $111.87, suggesting this sale occurred ahead of near-term strength rather than ahead of a decline. Across his cross-ticker track record, Dan's 12 prior open-market sells had a well-timed rate of 100.00% at the 90-day horizon (meaning those sales preceded declines), but his 5 most recent ROKU-specific sales in March 2026 all posted 14.4%–18.4% positive 30-day returns, indicating they were entered into appreciating price zones. This particular transaction, executed at $107.00 while the stock continues its recent climb, does not show a pattern of entry timing ahead of reversals.

ROKU CFO Jedda Dan sold 15,000 shares for $1.4M; prior ROKU sells in Feb 2025 were -26% to -32% at 90d.

Jedda Dan, CFO & COO, executed 8 separate sales totaling 15,000 shares for $1,413,436.89 ($1.4M) at a blended average price of $94.23, reducing holdings by 15.0% from 100.1K to 85.1K shares. His prior trades at ROKU show a strong pattern of well-timed selling: three of four prior ROKU sales posted negative 90-day returns, including declines of -26.1%, -26.2%, and -32.5% in February 2025. His cross-ticker track record shows a 75.00% well-timed rate on sells with an average 90-day return of -21.5%, indicating he has historically sold ahead of stock declines. This large sale (15.0K shares) occurs while ROKU trades at $95.66, down 16.6% from its 52-week high of $114.68, and his Feb 2025 sells preceded substantially larger declines—a pattern that may signal reduced conviction at current valuations.

CFO Jedda Dan sold 7,000 ROKU shares across 3 transactions for $701,900.00 ($701.9K), reducing holdings by 11.0%

Jedda Dan, CFO of ROKU, executed 3 separate sales totaling 7,000 shares for $701,900.00 between February 14–18, 2025, at a blended average price of $100.27. The sales reduced his holdings from 63,555 to 56,555 shares, representing an 11.0% reduction in position size. The current share price of $95.80 is 3.3% below the 52-week high of $99.07, and the stock has risen 26.2% over the past 30 days and 39.4% over 90 days. Notably, his single prior ROKU sale (November 2023) showed a 90-day return of +2.5%, indicating the stock rose after that sale—a pattern that fails the well-timed metric for sell transactions. Against the company's unprofitable operating context (full-year net income of $-9,030,000.00 and latest-quarter net income also negative despite revenue of $1.1B), this sale of 11.0% of holdings by the CFO warrants attention as a meaningful reduction in an executive's stake, though the recent strong price momentum (39.4% over 90 days) and absence of a clear pattern of well-timed exits at this ticker limit definitive inference.