Dan Jedda

CFO & COO Dan Jedda sold 7,000 shares of ROKU at $141.90 under a scheduled 10b5-1 trading plan.

Dan Jedda, CFO & COO of Roku, sold 7,000 shares (7.0K shares) at $141.90 on 2026-07-15 under a pre-arranged 10b5-1 trading plan, reducing his holdings from 79,963 shares (80.0K shares) to 72,963 shares (73.0K shares). This transaction was scheduled and not discretionary. At his prior ROKU trades, four of five measurable outcomes showed positive 30-day and 90-day returns (ranging from +14.4% to +17.2% over 30 days and +32.5% to +51.9% over 90 days), though the most recent ROKU sale on 2026-06-15 was followed by a -0.4% 30-day return, indicating variability in post-sale price action at this specific ticker. The current stock price of $143.82 is -3.4% from its 52-week high of $148.88 and has appreciated +4.3% over the past 30 days and +23.8% over the past 90 days.

CFO Dan Jedda sells 7,000 ROKU shares at $143.87 via 10b5-1 plan; retains 79,963 shares post-sale

Dan Jedda, CFO & COO, executed a scheduled sale of 7,000 shares at $143.87 for $1,007,090.00 under a pre-arranged 10b5-1 trading plan. His post-transaction holdings of 79,963 shares represent an 8.0% reduction from his pre-transaction position of 86,963 shares. Prior sales at ROKU have been followed by stock appreciation: his three measurable prior sales at this ticker in March 2026 saw 30-day returns ranging from +14.6% to +18.4%, and 90-day returns from +50.5% to +55.5%, suggesting these prior exits occurred ahead of subsequent gains. Because this sale is part of a scheduled 10b5-1 plan, it reflects predetermined execution rather than discretionary timing decisions. ROKU's market fundamentals show $1,248,879,000.00 in latest quarterly revenue with +15.2% annual growth, though the stock trades at a P/E of 101.43.

Jedda Dan (CFO & COO) sold 7,000 shares of ROKU at $122.56 under pre-arranged 10b5-1 plan

CFO & COO Jedda Dan executed a scheduled sale of 7,000 shares ($857,920.00 total value) as part of a pre-arranged 10b5-1 trading plan. The transaction occurred at $122.56 on 2026-05-15, representing a 9.0% reduction from pre-transaction holdings of 78,115 shares. His prior five trades at ROKU show 30-day returns ranging from +15.6% to +18.4%, and 90-day returns ranging from +15.9% to +34.3%; however, this filing's scheduled nature means timing is predetermined and not discretionary. Post-transaction holdings of 71,115 shares remain substantial relative to his historical position.

Jedda Dan (CFO & COO) sold 7,000 shares of ROKU at $107.00 on 2026-04-15; current price $111.87 (+16.2% in 30 days).

Jedda Dan sold 7,000 shares (7.0K shares) worth $749,000.00 at $107.00 per share, reducing holdings from 85,115 to 78,115 shares. The sale occurred while ROKU traded near recent highs; the stock has risen 16.2% in the 30 days since, now at $111.87, suggesting this sale occurred ahead of near-term strength rather than ahead of a decline. Across his cross-ticker track record, Dan's 12 prior open-market sells had a well-timed rate of 100.00% at the 90-day horizon (meaning those sales preceded declines), but his 5 most recent ROKU-specific sales in March 2026 all posted 14.4%–18.4% positive 30-day returns, indicating they were entered into appreciating price zones. This particular transaction, executed at $107.00 while the stock continues its recent climb, does not show a pattern of entry timing ahead of reversals.

ROKU CFO/COO Jedda Dan sells 15,000 shares for $1.4M under pre-arranged 10b5-1 plan on 2026-03-16

Jedda Dan, CFO & COO of ROKU, executed 8 separate sales totaling 15,000 shares for $1,413,436.89 on 2026-03-16, reducing his holdings from 100,115 shares to 85,115 shares. The sales occurred at prices ranging from $92.37 to $95.53 with a blended average of $94.23. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it is scheduled and non-discretionary, and therefore carries no implication about the executive's current market view or timing judgment. The 15.0% reduction in post-transaction holdings represents a routine portfolio activity by a senior executive under a structured disposition schedule.

CFO Jedda Dan sold 7,000 ROKU shares across 3 transactions for $701,900.00 ($701.9K), reducing holdings by 11.0%

Jedda Dan, CFO of ROKU, executed 3 separate sales totaling 7,000 shares for $701,900.00 between February 14–18, 2025, at a blended average price of $100.27. The sales reduced his holdings from 63,555 to 56,555 shares, representing an 11.0% reduction in position size. The current share price of $95.80 is 3.3% below the 52-week high of $99.07, and the stock has risen 26.2% over the past 30 days and 39.4% over 90 days. Notably, his single prior ROKU sale (November 2023) showed a 90-day return of +2.5%, indicating the stock rose after that sale—a pattern that fails the well-timed metric for sell transactions. Against the company's unprofitable operating context (full-year net income of $-9,030,000.00 and latest-quarter net income also negative despite revenue of $1.1B), this sale of 11.0% of holdings by the CFO warrants attention as a meaningful reduction in an executive's stake, though the recent strong price momentum (39.4% over 90 days) and absence of a clear pattern of well-timed exits at this ticker limit definitive inference.