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NWFL NORWOOD FINANCIAL CORP Insider Trading

Latest: Director Bought $20K of Shares · May 2026
5 filings analyzed · Latest 2026-05-27
Insider buys
5
Insider sells
0
Unique insiders
4
Direction
Net buying
May 2026
2026-05-27
low
Ronald R Schmalzle Buy
700 shares
$21,133
@ $30.19
Significance 4/10

Director Ronald R Schmalzle purchases 700 shares of NWFL at $30.19; holdings rise to 27,168 shares

Ronald R Schmalzle, a Director, purchased 700 shares of NORWOOD FINANCIAL CORP at $30.19 on 2026-05-26, increasing his holdings from 26,468 to 27,168 shares. At his prior five trades at this ticker, only 1 of 5 buys showed positive 90-day returns, with most recent purchases in early 2025 declining over both 30-day and 90-day periods. The company's fundamentals remain modest but stable—revenue of $2,276,000.00, net income of $3,730,000.00, and annual revenue growth of +8.1%—with a P/E of 13.01 and market cap of $334,344,459.30. The stock is currently -4.8% from its 52-week high of $32.23, suggesting the purchase occurred after recent weakness rather than at peak valuation.

2026-05-06 Cluster
high
Carroll Joseph W Buy
672 shares
$19,790
@ $29.45
Significance 7/10

Director Carroll Joseph W buys 672 shares in six parcels; stock down from 52-week highs while company reports profitable fundamentals.

Director Carroll Joseph W made six open-market purchases totaling 672 shares on a single day, nearly tripling his prior holding. The stock is currently trading well below its 52-week high and has declined over the preceding month. This buying activity is occurring within a cluster window where four insiders purchased shares in the same span, suggesting broader board-level interest at this price level. Carroll's own history with this stock shows mixed timing—four of his five prior purchases at this ticker were followed by gains within 90 days, though one purchase proved poorly timed. The company itself remains profitable with growing revenue, providing fundamental support for the open-market activity. This is Carroll's sixth open-market purchase of NWFL shares in the current filing window, extending a consistent pattern of accumulation without any sales.

2026-05-04 Cluster
high
Carroll Joseph W Buy
180 shares
$5,330
@ $29.61
Significance 6/10

Director Carroll Joseph W purchases 180 shares of NWFL amid cluster of insider buying activity; stock near 52-week highs.

Carroll Joseph W, a director of Norwood Financial, purchased 180 shares at open-market prices, increasing his position by nearly a quarter—a meaningful commitment from someone with board-level visibility into company strategy and performance. What distinguishes this trade is its timing: it's part of a cluster of three insider purchases within a two-week window, suggesting coordinated conviction rather than an isolated vesting-driven acquisition. The director is buying near the stock's recent highs after a sharp recovery over the past month, which is atypical—most insider buying occurs during weakness or pullbacks, making this upside purchasing particularly noteworthy. Norwood Financial is financially sound, with consistent profitability and moderate valuation, but the stock's elevated price position combined with clustering insider purchases hints that board members see further upside opportunity or confidence in near-term performance ahead.

2026-05-01
high
Shook James Buy
375 shares
$10,898
@ $29.06
Significance 5/10

Director James Shook purchases shares in profitable NWFL at depressed valuation amid modestly recovering stock price.

James Shook, a director at Norwood Financial, purchased a modest stake in the company on an open-market basis, adding to his existing holdings. The purchase occurred while the stock is trading meaningfully below its highs—a period when insider confidence often emerges, though this is a relatively small addition to his position. The company itself is in solid financial health: profitable with growing revenues and trading at a compressed valuation multiple, the kind of foundational strength that typically attracts long-term shareholders. The timing matters: while the stock has recovered modestly over recent months, it remains well off its peak, which could reflect either a temporary market mispricing or a company hitting a cyclical soft patch. Director buying at these depressed levels—rather than at peak enthusiasm—is a more credible signal of conviction in underlying value.

April 2026
2026-04-30
high
Donnelly James O Buy
President & CEO
100 shares
$2,906
@ $29.06
Significance 7/10

CEO of profitable regional bank buys $2,906 worth of stock while trading below recent highs

James O. Donnelly, the President and CEO of Norwood Financial, purchased 100 shares at an average price that reflected a meaningful discount to where the stock had traded in recent months, signaling confidence in the company's value at current levels. What makes this noteworthy is the timing: Donnelly is buying into a profitable, revenue-growing regional bank—not a distressed turnaround—while the stock sits noticeably below its recent highs, suggesting he views the pullback as an opportunity rather than a warning. For a CEO with direct operational knowledge, this kind of open-market purchase at a measured price point—not chasing strength—typically reflects conviction that the market has temporarily mispriced the business. Combined with the company's solid fundamentals and reasonable valuation, Donnelly's personal investment signals an insider who is willing to put his own capital behind the stock when the risk-reward favors the upside.

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