Historically, high-priority insider buys have outperformed the S&P 500 by a median ~2% over the 30 days after filing — the edge is concentrated in that first month (n ≈ 5,751, 2021-2026). Past results don't predict the future. How we measure this ↗
HOG President & CEO Starrs buys 15,000 shares at $19.10; cluster buy amid -39.5% from 52-week high
Starrs Artie (President & CEO) purchased 15,000 shares of Harley-Davidson at $19.10 on 2026-03-09, initiating a new position of 15,000 shares (15.0K shares post-transaction). The buy occurs in a cluster context—2 other insiders also bought within the past 14 days—suggesting coordinated confidence at current valuation. The stock trades -39.5% from its 52-week high of $31.03 and is down -8.4% over 30 days and -14.2% over 90 days, indicating elevated price weakness. Harley-Davidson's fundamentals show annual revenue decline of -13.8% year-over-year, net income of $377.4M on quarterly revenue of $1.3B, and a P/E of 5.46. The presence of a cluster buy during a sustained drawdown warrants attention to whether management sees stabilization potential at these levels.
Director Flees buys 4,000 HOG shares at $18.89; cluster of 2 others bought within 14 days; stock -39.5% from 52-week high.
Director Lori Ann Flees purchased 4,000 shares of Harley-Davidson at $18.89 on 2026-03-09, expanding her position by 55.5% to 11,208 shares total. This purchase occurs within a cluster pattern: two other insiders also bought within the past 14 days, suggesting coordinated board or management confidence at current depressed pricing. The stock is trading at $18.77, down 39.5% from its 52-week high of $31.03 and down 8.4% over the past month, reflecting significant recent weakness. Against this backdrop of price deterioration and a cluster buy signal, the transaction warrants monitoring to assess whether board-level accumulation portends stabilization or represents a contrarian misjudgment in a deteriorating business environment (annual revenue has declined 13.8% year-over-year).
Director Masood Rafeh buys 2.8K shares of HOG at $18.00, expanding holdings 59.0% amid -26.6% 90-day decline
Masood Rafeh, a director, purchased 2,775 shares at $18.00, increasing his HOG holdings from 4,705 to 7,480 shares (+59.0%). The transaction occurs at a material markdown: current price is $17.77, 42.7% below the 52-week high of $31.03, and the stock has declined 26.6% over the past 90 days. His prior two purchases at HOG show mixed timing outcomes: the 2025-08-05 buy returned +12.7% at 90 days, but the 2023-08-01 buy returned -32.6% at 90 days. Fundamentally, HOG reported quarterly net income of $377.4M on revenue of $1.3B, though annual revenue growth is -13.8% and the P/E of 5.17 reflects depressed market valuation. The pattern does not clearly indicate well-timed conviction; investors should assess whether the director's accumulation reflects contrarian opportunity or exposure to ongoing business deterioration.
Director Masood Rafeh bought 2,068 shares of HOG at $24.06 on 2025-08-05, raising holdings 78.4% to 4,705 shares.
Masood Rafeh purchased 2,068 shares for $49,756.08 at $24.06, increasing his stake by 78.4% from 2,637 to 4,705 shares. The transaction occurred near the bottom of a 52-week range—only 8.5% above the $20.82 low—while the stock trades 39.1% below its $39.53 52-week high. However, his cross-ticker track record shows 0% win rate on prior buys with an average 90-day return of -32.6%, and his only prior trade at HOG (a buy on 2023-08-01) also posted a -32.6% 90-day return, suggesting his timing has not historically translated into profitable entries. Harley-Davidson's fundamentals show revenue contraction of 11.1% year-over-year and a low P/E of 12.04, reflecting market concerns despite the depressed absolute price level.
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