Director Masood Rafeh buys 2.8K shares of HOG at $18.00, expanding holdings 59.0% amid -26.6% 90-day decline
Masood Rafeh, a director, purchased 2,775 shares at $18.00, increasing his HOG holdings from 4,705 to 7,480 shares (+59.0%). The transaction occurs at a material markdown: current price is $17.77, 42.7% below the 52-week high of $31.03, and the stock has declined 26.6% over the past 90 days. His prior two purchases at HOG show mixed timing outcomes: the 2025-08-05 buy returned +12.7% at 90 days, but the 2023-08-01 buy returned -32.6% at 90 days. Fundamentally, HOG reported quarterly net income of $377.4M on revenue of $1.3B, though annual revenue growth is -13.8% and the P/E of 5.17 reflects depressed market valuation. The pattern does not clearly indicate well-timed conviction; investors should assess whether the director's accumulation reflects contrarian opportunity or exposure to ongoing business deterioration.
Director Masood Rafeh bought 2,068 shares of HOG at $24.06 on 2025-08-05, raising holdings 78.4% to 4,705 shares.
Masood Rafeh purchased 2,068 shares for $49,756.08 at $24.06, increasing his stake by 78.4% from 2,637 to 4,705 shares. The transaction occurred near the bottom of a 52-week range—only 8.5% above the $20.82 low—while the stock trades 39.1% below its $39.53 52-week high. However, his cross-ticker track record shows 0% win rate on prior buys with an average 90-day return of -32.6%, and his only prior trade at HOG (a buy on 2023-08-01) also posted a -32.6% 90-day return, suggesting his timing has not historically translated into profitable entries. Harley-Davidson's fundamentals show revenue contraction of 11.1% year-over-year and a low P/E of 12.04, reflecting market concerns despite the depressed absolute price level.
