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VVV VALVOLINE INC Insider Trading

Latest: Director Bought $33K of Shares · May 2026

Multiple insiders have been active at VALVOLINE INC (VVV): 5 distinct insiders account for 9 buy filings and 0 sell filings as of May 2026. Its highest-significance filing in the last 90 days: Director Slater Jennifer Lynn bought $33K, transaction dated May 2026.

9 filings analyzed · Latest 2026-05-18

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Buys
9
Sells
0
Insiders
5
Direction
Net buying

VALVOLINE INC leadership

CEO
Lori A. Flees — President and CEO
General Counsel
Julie M. O'Daniel — Senior Vice President, Chief Legal Officer and Corporate Secretary
Chair
Richard J. Freeland — Chairman of the Board

Historically, medium-priority insider buys have outperformed the S&P 500 by a median ~1% over the 30 days after the trade — the edge is concentrated in that first month (n ≈ 7,162, 2024-2026). Past results don't predict the future. How we measure this ↗

May 2026
2026-05-18 Cluster
medium
1,000 shares
$32,530
@ $32.53
Significance 6

Director Jennifer Lynn Slater buys 1,000 shares of VVV at $32.53; cluster pattern with 2 other insiders in 14 days

Jennifer Lynn Slater, a Director, purchased 1,000 shares at $32.53 for a total value of $32,530.00, establishing an initial position. This purchase occurs within a cluster pattern where 2 other insiders also bought within the past 14 days. While individual director purchases are routine, the concurrent buying activity by multiple insiders warrants attention as a potential indicator of internal sentiment. The company shows solid fundamentals with revenue of $503,800,000.00 and net income of $44,800,000.00 in the latest quarter, alongside annual revenue growth of +5.6%.

2026-05-15
medium
Chief Financial Officer
10,000 shares
$318,000
@ $31.80
Significance 4

CFO J Kevin Willis buys 10,000 VVV shares at $31.80; stock down 21.2% from 52-week high of $41.33

CFO J Kevin Willis purchased 10,000 shares at $31.80 on 2026-05-14, increasing his holdings from 22.7K to 32.7K shares. The current price of $32.57 is down 21.2% from the 52-week high, placing the purchase below recent peaks. Examining his same-ticker history at VVV, Willis has made 5 prior trades—primarily clusters of buys on 2025-08-14 and another buy on 2025-11-21—with mixed post-purchase outcomes: only 1 of 5 prior trades showed positive 90-day returns, indicating inconsistent timing success at this specific stock. The company reports net income of $44,800,000 on quarterly revenue of $503,800,000 with a P/E of 44.62, suggesting a valuation that may warrant investor scrutiny relative to earnings quality.

2026-05-15
medium
3,100 shares
$100,347
@ $32.37
Significance 5

Director Freeland Richard Joseph buys 3.1K VVV shares at $32.37; stock down 21.2% from 52-week high at $32.57 current.

Director Freeland Richard Joseph purchased 3,100 shares of Valvoline at $32.37, increasing his holding from 13,012 to 16,112 shares. The transaction occurs with VVV trading 21.2% below its 52-week high of $41.33 and down 15.5% over the past 90 days, suggesting the purchase follows a material pullback in valuation. His cross-ticker track record shows 2 prior open-market buys with an average 30-day return of +26.1%, though prior trade outcomes at VVV are not yet measurable. The company carries elevated valuation metrics (P/E of 44.62) relative to modest fundamentals—$503.8M quarterly revenue and $44.8M net income with 5.6% annual revenue growth—creating tension between the insider's buying signal and the stock's recent price momentum.

November 2025
2025-11-25
medium
President & CEO
4,500 shares
$138,690
@ $30.82
Significance 6

VVV President & CEO Flees purchases 4,500 shares at $30.82, bringing holdings to 69,267 shares amid -22.2% pullback from 52-week high

Flees Lori Ann, the company's President & CEO, acquired 4,500 shares of Valvoline at $30.82 on 2025-11-24, increasing her holdings by 6.9% to 69,267 shares. The transaction occurred at a price 22.2% below the 52-week high and follows a 20.2% decline over the prior 90 days, providing context for the timing of the purchase. Looking at her same-ticker history at VVV, prior buys on 2025-05-27 and 2023-08-29 generated positive 90-day returns, suggesting the CEO has demonstrated timing accuracy on this stock before. Valvoline's fundamentals remain solid with $439.0M in latest quarterly revenue, $56.5M net income, and a P/E of 14.50, indicating the business is not in distress despite recent price weakness.

2025-11-24
medium
Chief Financial Officer
10,000 shares
$314,100
@ $31.41
Significance 4

VVV CFO Kevin Willis buys 10,000 shares at $31.41; stock down 25.3% from 52-week high, holdings +78.6%

Kevin Willis, CFO of Valvoline, purchased 10,000 shares at $31.41 on 2025-11-21, increasing his holdings from 12.7K shares to 22.7K shares (+78.6%). The transaction occurs with VVV trading at $30.38 current price, down 25.3% from its 52-week high of $40.67 and down 9.9% over the prior 30 days. Willis's prior trading history at VVV shows five earlier buys conducted on 2025-08-14, all exhibiting similar outcomes: modest 30-day gains (+2.7% to +2.8%) followed by larger 90-day declines (-18.6% to -18.8%), with zero of those five prior buys proving well-timed at the 90-day mark. This current purchase follows the same recent pattern—recent 90-day performance across his prior VVV trades has been consistently negative. The stock's fundamental profile shows moderate growth (annual revenue growth +5.6%, P/E of 13.94, net income $56.5M on quarterly revenue of $439.0M), but the repeated pattern of insider buys followed by extended declines merits attention to whether operational headwinds or market dynamics have emerged since his prior August purchases.

August 2025
2025-08-15
medium
Chief Financial Officer
12,725 shares
$501,506
@ $39.41
Significance 6

CFO Kevin Willis purchases 12,725 shares of VVV for $501,505.85 at blended average of $39.41 on 2025-08-14

Kevin Willis, the Chief Financial Officer of Valvoline Inc, executed 5 separate purchases totaling 12,725 shares for $501,505.85 at a blended average price of $39.41 on 2025-08-14. This transaction establishes his initial shareholding (previously held 0 shares), representing a material entry position for the company's finance leader. The timing follows a 30-day period where VVV shares rose +9.9% and a 90-day period with +12.7% appreciation, yet the current price of $39.33 reflects the stock still trading -9.4% below its 52-week high of $43.41. In his cross-ticker track record across all prior sales, Willis demonstrates a 100.00% well-timed rate, indicating his prior sells consistently occurred before the stock declined, though this metric cannot predict performance of his first purchase at this ticker.

May 2025
2025-05-27
medium
President & CEO
3,000 shares
$101,353
@ $33.78
Significance 5

VVV President & CEO Flees buys 3,000 shares at $33.78; stock -28.8% from 52-week high.

Lori Ann Flees, President & CEO of Valvoline, purchased 3,000 shares at $33.78 on 2025-05-27, increasing her holdings to 46.6K shares. The transaction occurred as VVV trades -28.8% from its 52-week high of $47.60, suggesting a material pullback from recent peaks. Her prior two trades at this ticker (buys on 2024-11-27 and 2023-08-29) showed mixed timing outcomes: the more recent buy posted -8.2% over 30 days and -5.6% over 90 days, while the earlier buy returned -5.0% at 30 days but +3.1% at 90 days. Her cross-ticker track record across 2 prior buys at other companies averaged -6.6% at 30 days and -1.2% at 90 days with a 50% win rate, indicating inconsistent predictive value. Fundamentally, the company shows healthy metrics with FY revenue growth of +12.2%, a P/E of 16.15, and net income of $37.6M on $403.2M quarterly revenue; however, the stock's current -2.2% 30-day and -8.3% 90-day declines suggest near-term momentum headwinds that may warrant monitoring against broader market conditions.

December 2024
2024-12-02
high
President & CEO
2,500 shares
$99,100
@ $39.64
Significance 6

CEO Flees buys 2,500 VVV shares at $39.64; holdings now 39,851 shares (+6.7%). Stock -17.1% from 52-week high.

Lori Ann Flees, President & CEO of Valvoline, purchased 2,500 shares at $39.64 on 2024-11-27, increasing her holdings to 39,851 shares. The company shows solid fundamentals with annual revenue growth of +12.2%, quarterly revenue of $421.4M, net income of $45.9M, and a P/E of 24.20. The purchase occurs with the stock trading at $39.44, down 17.1% from its 52-week high of $47.60 and down 2.3% over the past 30 days. His prior buy in VVV on 2023-08-29 achieved a +3.1% 90-day return, indicating historically successful entry timing at this security. The current transaction reflects a modest absolute position increase but occurs in a context where the stock is substantially below its recent highs while the business maintains profitable growth.

November 2024
2024-11-26
medium
10,000 shares
$395,000
@ $39.50
Significance 6

Director Charles M Sonsteby purchases 10,000 VVV shares at $39.50; holdings rise 60.8% to 26.4K shares

Director Charles M Sonsteby executed a $395.0K open-market purchase of 10,000 shares of Valvoline Inc at $39.50 on 2024-11-25, expanding his holdings by 60.8% from 16.4K to 26.4K shares. His prior buy at this ticker on 2023-11-14 produced a 90-day return of +14.5%, establishing a pattern of well-timed accumulation. However, the current trading environment presents headwinds: the stock is -18.5% from its 52-week high of $47.60 and has declined -6.5% over the past 30 days. The company shows solid fundamentals with $421.4M in quarterly revenue, 12.2% annual revenue growth, and a $5.0B market cap, though the P/E of 23.80 sits at an elevated valuation. This significant block purchase—a material increase in his personal stake—occurs against a backdrop of recent price weakness, warranting monitoring of whether this represents conviction in mean reversion or a reversal of the momentum that characterized his prior successful VVV trade.

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