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EdgarHawk

GROV Grove Collaborative Holdings, Inc. Insider Trading

17 filings analyzed · Latest 2025-06-16
Insider buys
17
Insider sells
0
Unique insiders
4
Direction
Net buying

Historically, medium-priority insider buys have outperformed the S&P 500 by a median ~1% over the 30 days after filing — the edge is concentrated in that first month (n ≈ 7,520, 2022-2026). Past results don't predict the future. How we measure this ↗

June 2025
2025-06-16
medium
7,205 shares
$8,275
@ $1.15
Significance 3/10

Director David A. Glazer bought 7,205 shares at $1.15; holdings now 156,118 shares (+4.8%)

Director David A. Glazer purchased 7,205 shares of GROV at $1.15 on 2025-06-13, increasing his holdings from 148,913 to 156,118 shares (+4.8%). The transaction occurred at a price notably below the current $1.17, placing the stock -36.4% from its 52-week high and amid a -28.2% decline over the past 90 days. However, context is important: the company reported -$3.5M net income in the latest quarter against $43.5M revenue, with annual revenue contracting -21.5%, indicating material operational challenges. Glazer's cross-ticker track record shows 20 prior sells averaged poorly-timed exits (0.00% well-timed rate), suggesting limited predictive value from his prior transaction patterns. The modest position increment and depressed absolute price point require scrutiny against the company's profitability and revenue trajectory.

2025-06-16
medium
President & CEO
4,344 shares
$4,982
@ $1.15
Significance 3/10

GROV CEO Yurcisin buys 4,344 shares at $1.15 (Jun 2025); 5 consecutive daily purchases in 2 weeks despite -21.5% revenue decline and unprofitable operations.

Jeffrey Michael Yurcisin (President & CEO) purchased 4,344 shares at $1.15 on 2025-06-13, adding to 371.9K shares post-transaction. This marks the fifth consecutive buy in a two-week window (five purchases between 2025-06-02 and 2025-06-13), all at similar price points near the 52-week low of $1.05. The timing warrants scrutiny against company fundamentals: Grove Collaborative reported $43.5M quarterly revenue with a $-3.5M net loss, and full-year revenue declined -21.5% year-over-year, reflecting material operational headwinds. The CEO's cross-ticker track record shows modest buy performance (avg 30d return -1.1%, avg 90d return -12.3%, 12.50% 90d win rate), and his prior trades at GROV remain too recent to measure. The pattern of rapid successive small purchases at depressed valuations near historical lows, combined with negative fundamentals, suggests either conviction in turnaround potential or portfolio rebalancing—but lacks evidence of strong signal quality from his historical execution.

2025-06-13
medium
President & CEO
1,569 shares
$1,757
@ $1.12
Significance 3/10

GROV CEO buys 1,569 shares at $1.12 amid -21.5% annual revenue decline and $-3.5M net loss; 5 consecutive buys in 2 weeks as stock trades -37.5% from 52-week high.

Jeffrey Michael, President & CEO of Grove Collaborative Holdings (GROV), purchased 1,569 shares at $1.12 on 2025-06-12, increasing holdings by 1,569 shares to 367,576 shares. This transaction is one of five consecutive buys by the CEO in just 11 days (2025-06-02 through 2025-06-13), all occurring as the stock trades -37.5% from its 52-week high and has declined 30.7% over the past 90 days. The company reported revenue of $43,547,000.00 in the latest quarter with net income of $-3,547,000.00, and full-year financial performance shows -21.5% annual revenue decline and unprofitability. The CEO's cross-ticker track record shows an average 90-day return of -12.3% across 20 prior buys with a 12.50% win rate, indicating a pattern of purchases that did not subsequently generate positive returns. The concentrated buying activity in a depressed price environment against a backdrop of deteriorating financial results and poor historical timing outcomes presents ambiguity about the intended signal and warrants examination of the underlying business drivers.

2025-06-11
medium
President & CEO
4,031 shares
$5,156
@ $1.28
Significance 3/10

GROV CEO bought 4,031 shares at $1.28 on 2025-06-10; stock now $1.23, down 33.2% from 52-week high. Pattern: 5 buys in 12 days, unprofitable company, revenue declining -21.5% YoY.

Jeffrey Michael Yurcisin, President & CEO, purchased 4,031 shares at $1.28, adding to 366,007 total shares held post-transaction. This is the fifth open-market buy at GROV in 12 days (2025-05-28 through 2025-06-10), each at prices between $1.28 and $1.32, representing systematic accumulation near recent lows. The stock currently trades at $1.23, down 33.2% from its 52-week high of $1.84 and 90-day return is -26.4%. The company reported $43.5M quarterly revenue with a $-3.5M net loss and annual revenue declined -21.5% year-over-year; the company remains unprofitable. Yurcisin's cross-ticker buy track record shows an average 90-day return of -12.3% with a 12.50% win rate across 18 prior purchases, offering limited precedent for positive outcomes from his open-market acquisitions.

2025-06-10
low
President & CEO
8,900 shares
$11,648
@ $1.31
Significance 3/10

GROV CEO Yurcisin bought 8,900 shares at $1.31 on 2025-06-09; stock now $1.28, -30.4% from 52-week high.

CEO Jeffrey Michael Yurcisin purchased 8,900 shares at $1.31, increasing his holdings by 2.5% to 362.0K shares. The transaction occurred amid deteriorating fundamentals: the company reported -21.5% annual revenue decline and $-3.5M net loss over its most recent full fiscal year, with current market cap at $51.5M. The stock is trading at $1.28, down 30.4% from its 52-week high of $1.84, though it has risen 9.4% over the prior 30 days. Historically, across all tickers, Yurcisin's open-market buys have averaged -1.1% 30-day return and -12.3% 90-day return with a 12.50% win rate; five recent same-ticker buys at GROV (May 28–June 10) have outcomes not yet measurable at the 90-day mark.

2025-06-10
medium
President & CEO
1,100 shares
$1,439
@ $1.31
Significance 3/10

GROV CEO Yurcisin bought 1,100 shares at $1.31 on 2025-06-06; stock down 30.4% from 52-week high, company unprofitable with -21.5% annual revenue decline.

CEO Jeffrey Michael Yurcisin purchased 1,100 shares at $1.31 on 2025-06-06, bringing his holdings to 353,076 shares. This follows four additional buys at the same ticker within the preceding two weeks (on 2025-05-28, 2025-05-29, 2025-06-02, and 2025-06-09), suggesting a sustained accumulation pattern. The acquisition occurs as GROV trades 30.4% below its 52-week high, yet the company reported negative net income of $-3,547,000.00 on quarterly revenue of $43,547,000.00 and faces a -21.5% annual revenue decline. Yurcisin's cross-ticker track record shows only a 12.50% 90-day win rate with an average 90-day return of -12.3%, indicating his prior buy decisions have not historically generated positive returns at the 90-day horizon. The repeated accumulation at depressed valuations despite deteriorating fundamentals and the CEO's poor historical timing on buy transactions warrant investor attention to the company's operational trajectory and capital allocation rationale.

2025-06-03
medium
President & CEO
4,669 shares
$6,256
@ $1.34
Significance 3/10

CEO Yurcisin buys 4,669 shares of GROV at $1.34; 5 consecutive daily buys in past 11 days amid -21.5% annual revenue decline.

Yurcisin Jeffrey Michael, President & CEO, purchased 4,669 shares at $1.34 on 2025-06-02, adding to holdings of 352.0K shares. This is the fifth consecutive daily buy within the past 11 days (buys on 2025-05-22, 2025-05-23, 2025-05-27, 2025-05-28, and 2025-05-29), forming a cluster pattern with 2 other insiders also buying within the past 14 days. However, context reveals significant headwinds: annual revenue has declined -21.5% year-over-year, the company posted a net loss of $-3.5M in the latest quarter and was unprofitable over its most recent full fiscal year, and the stock trades at $1.35 current price, representing -26.6% from its 52-week high. Notably, Yurcisin's cross-ticker track record shows a 90-day win rate of 12.50% with average 90-day returns of -12.3%, and no measurable outcomes exist yet from his 5 consecutive same-ticker purchases to assess execution quality at this specific security.

May 2025
2025-05-30
medium
President & CEO
10,000 shares
$13,335
@ $1.33
Significance 5/10

GROV CEO buys 10,000 shares at $1.33; stock unprofitable with -21.5% annual revenue decline; 4 additional insider buys in past 14 days

Jeffrey Michael Yurcisin, President & CEO of Grove Collaborative Holdings, purchased 10,000 shares at $1.33 on 2025-05-29, increasing his holdings to 347,307 shares (+3.0% from prior holdings). The company faces significant headwinds: net income is negative at $-3.5M on quarterly revenue of $43.5M, and annual revenue has declined -21.5% year-over-year. His cross-ticker trading history shows weak outcomes, with an average 90-day return of -12.3% across 14 prior buys and a 90-day win rate of only 12.50%. Notably, a cluster pattern exists with 2 other insiders also buying within the past 14 days. The stock is currently 30 days up +27.8% but remains 90 days down -16.4%, and the price of $1.33 was struck 25.0% below the 52-week high, reflecting ongoing volatility in a financially distressed position.

2025-05-29
medium
President & CEO
10,000 shares
$13,478
@ $1.35
Significance 4/10

GROV CEO buys 10,000 shares at $1.35; 5 prior buys at this ticker in 9 days; stock -28.3% from 52-week high, company unprofitable.

Jeffrey Michael Yurcisin, President & CEO of Grove Collaborative Holdings, Inc., purchased 10,000 shares at $1.35, bringing his holdings to 337,307 shares. This transaction is the sixth insider buy at GROV within a 9-day window (five prior buys between 2025-05-21 and 2025-05-29), constituting a cluster buy pattern. The timing context reveals the stock is trading at $1.32, down -28.3% from its 52-week high of $1.84 and up 15.8% over the past 30 days but down -20.0% over 90 days. Fundamentally, Grove Collaborative reported revenue of $43.5M in its latest quarter with a net loss of $-3.5M, annual revenue declining -21.5% year-over-year, and the company remains unprofitable on a full-year basis. The CEO's cross-ticker track record shows 14 prior open-market buys with an average 90-day return of -12.3% and a 12.50% win rate, though outcomes from his five same-ticker buys at GROV are not yet measurable.

2025-05-28
high
President & CEO
10,000 shares
$13,604
@ $1.36
Significance 5/10

GROV CEO Yurcisin bought 10,000 shares at $1.36; concurrent cluster buy from 2 other insiders within 14 days

President & CEO Jeffrey Michael Yurcisin purchased 10,000 shares at $1.36 on 2025-05-27, increasing his holdings to 327,307 shares. This transaction is part of a cluster buy pattern: 2 other insiders also bought within the past 14 days, and Yurcisin himself executed 5 separate buys at GROV between 2025-05-20 and 2025-05-28. Grove Collaborative is unprofitable with $-3.5M net income on $43.5M quarterly revenue and faces -21.5% annual revenue decline, while trading -27.7% below its 52-week high. Yurcisin's cross-ticker track record shows an avg 90d return of -12.3% with a 12.50% win rate, though his recent same-ticker activity (all 5 prior GROV buys within 8 days) is too recent to measure outcomes. The rapid succession of purchases by multiple insiders during a period of operational deterioration and depressed valuation warrants close monitoring of company fundamentals and insider intent.

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