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TDUP ThredUp Inc. Insider Trading

Multiple insiders have been active at ThredUp Inc. (TDUP): 8 distinct insiders account for 19 buy filings and 11 sell filings as of Mar 2026.

30 filings analyzed · Latest 2026-03-10

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Buys
19
Sells
11
Insiders
8
Direction
Net buying

ThredUp Inc. leadership

CEO
James Reinhart — Chief Executive Officer, Co-Founder and Director
CFO
Sean Sobers — Chief Financial Officer
COO
Christopher Homer — Chief Operating Officer and Co-Founder
General Counsel
Alon Rotem — Chief Strategy Officer, Chief Legal Officer and Secretary
Chair
Patricia Nakache — Chairperson of our Board

Historically, medium-priority insider buys have outperformed the S&P 500 by a median ~1% over the 30 days after the trade — the edge is concentrated in that first month (n ≈ 7,162, 2024-2026). Past results don't predict the future. How we measure this ↗

March 2026
2026-03-10
medium
13,157 shares
$49,076
@ $3.73
Significance 5

Director Nakache Patricia bought 13.2K shares of TDUP at $3.73, raising stake to 14.0K after prior sales at higher prices in May-Apr 2025.

Nakache Patricia purchased 13,157 shares at $3.73 on 2026-03-10, increasing her holdings from 860 to 14,017 shares (a 1529.9% increase in her position size). The purchase occurs at $3.73, which is 69.1% below the 52-week high of $12.08 and represents a 24.2% decline over 30 days and 55.8% decline over 90 days. Notably, she previously sold TDUP shares on four occasions in May 2025 and once in April 2025, all at higher effective prices (those sales showed +19.5% to +116.7% returns over 30 days post-sale). The company is unprofitable (net income $-4.2M on $82.2M revenue) and trades at a P/E of 23.31 despite negative earnings. This buy follows a clear pattern of prior sales at higher valuations and occurs after substantial recent price depreciation, but without additional context on management guidance or catalyst visibility, the signal remains ambiguous.

November 2025
2025-11-07
high
Chief Executive Officer
579,826 shares
$4,602,620
@ $7.94
Significance 7

ThredUp CEO Reinhart sells 579,826 shares for $4.6M at avg $7.94 as stock down 20.9% in 90 days

Chief Executive Officer James G. Reinhart executed 2 separate sales totaling 579,826 shares for $4,602,619.83 on 2025-11-07, reducing his holdings by 50.3% to 573,851 shares post-transaction. The sales occurred at blended average price $7.94, in a context where the stock has declined 20.9% over 90 days and is trading at $7.91 current price, down 34.5% from its 52-week high. At the same-ticker level, Reinhart's prior 3 sales at TDUP show 2 of 3 were well-timed at the 90-day mark, with outcomes ranging from -22.9% to +62.7%, though the most recent prior sales in August 2025 both posted negative 90-day returns. The company reported net income of $-4,248,000.00 in the latest quarter and is unprofitable on a full-year basis, alongside annual revenue decline of 19.2%. The Form 4 contains a derivative-conversion flag, indicating the filing involves conversion of derivative securities and the Table I shares_after figure does not represent the insider's complete position.

2025-11-06
high
65,000 shares
$522,301
@ $8.04
Significance 7

Director Daniel J. Nova buys 65,000 TDUP shares at $8.04; extends streak of 5 consecutive purchases in 5 days last November.

Director Daniel J. Nova purchased 65,000 shares of ThredUp (TDUP) at $8.04 on 2025-11-05, increasing his holdings by 65,000 shares (21.4% net growth) for a total value of $522,301.00. This buy follows a highly unusual pattern: his five prior trades at TDUP occurred on consecutive trading days (2024-11-21 through 2024-11-27) and all five achieved positive 90-day returns, with returns ranging from +53.7% to +115.3%. The current price of $7.87 is 34.8% below the 52-week high and down 11.7% over the past 30 days, suggesting recent weakness. However, the company's fundamentals show deterioration: annual revenue declined 19.2%, the latest quarter posted a $4,248,000 net loss, and full-year net income was negative. The confluence of repeated rapid accumulation activity and consistent profitability challenges presents mixed signals that merit closer examination of Nova's acquisition rationale and the company's operational trajectory.

August 2025
2025-08-25
high
105,000 shares
$1,136,342
@ $10.82
Significance 6

Director Rushing sells 105.0K TDUP shares at $10.82; holds 148.2K post-sale amid -19.2% revenue decline

Director Coretha M Rushing sold 105,000 shares at $10.82, reducing her stake by 41.5% from 253,197 to 148,197 shares, generating $1,136,341.50. The sale occurred as ThredUp reported deteriorating fundamentals: revenue declined -19.2% year-over-year, the company posted a net loss of $-5,176,000 in its latest quarter, and remains unprofitable on a full-year basis. The stock has since appreciated 11.7% from the transaction price to $12.08, now reaching its 52-week high. This substantial reduction in director holdings coincides with a period of documented financial contraction and negative profitability, signaling material changes in the company's operational trajectory.

2025-08-08
high
Chief Financial Officer
150,000 shares
$1,506,405
@ $10.04
Significance 5

CFO Sean Sobers sells 150,000 TDUP shares at $10.04 across 2 days for $1.5M

Sean Sobers, Chief Financial Officer, executed 2 separate sales totaling 150,000 shares for $1,506,405.00 at an average price of $10.04 on August 6-7, 2025, reducing his holdings by 26.0% from 577,390 to 427,390 shares. The sales occurred near the 52-week high of $10.23 and following a significant recent rally (+48.8% over 30 days, +60.5% over 90 days), suggesting the transactions occurred at elevated valuation levels. However, the company remains unprofitable with net income of $-5,176,000.00 in the latest quarter and annual revenue declining 19.2% year-over-year, creating a tension between the stock's recent momentum and deteriorating fundamental performance that requires investor scrutiny of the company's underlying business trajectory.

2025-08-08
high
Chief Executive Officer
564,886 shares
$5,643,477
@ $9.99
Significance 6

CEO Reinhart sold 564,886 shares across 2 trades for $5,643,476.89, reducing stake by -42.5%.

Chief Executive Officer James G. Reinhart executed 2 separate sales totaling 564,886 shares for $5,643,476.89 on 2025-08-06 and 2025-08-08 at prices near current ($10.20 and $9.91 vs $10.00 current), reducing his holdings from 1,328,650 to 763,764 shares (-42.5%). The company trades -2.2% from its 52-week high of $10.23 and has posted fundamentals showing annual revenue decline of -19.2% with negative net income of $-5,176,000.00 in the latest quarter. Reinhart's prior sale at TDUP on 2025-05-07 registered positive returns in both 30-day and 90-day windows, indicating the stock appreciated after that sale; his cross-ticker track record (1 prior sells) shows 0.00% well-timed rate at the 90-day mark. The concentration and size of this liquidation warrant investor attention given the company's declining topline and operating losses.

May 2025
2025-05-12
high
727,643 shares
$4,700,574
@ $6.46
Significance 6

Director Nakache Patricia sold 727,643 shares for $4.7M on 2025-05-08; converts derivative holding to cash.

Director Nakache Patricia executed 4 separate sales totaling 727,643 shares for $4,700,573.78 at $6.46 on 2025-05-08, eliminating her equity stake as reflected in Table I. The filing flags a derivative-conversion transaction, indicating the shares sold represent a conversion of derivative securities (likely options or RSUs); her actual beneficial position may extend beyond Table I holdings, so this should not be construed as a complete exit from economic interest. The timing is noteworthy: ThredUp stock has surged 82.0% over the 30 days and 138.2% over 90 days, and Nakache sold near the 52-week high ($6.56), at which point the stock is -6.0%. Across her cross-ticker track record, Nakache's 20 prior sells achieved a 90d well-timed rate of 0.00%, indicating historically poor timing on open-market exits. The company remains unprofitable (net income $-5.2M) and is experiencing annual revenue contraction of -19.2%, factors that may have motivated exercising derivative holdings into cash at a peak valuation.

2025-05-08
high
Chief Executive Officer
276,378 shares
$1,738,031
@ $6.29
Significance 6

CEO Reinhart sells 276,378 TDUP shares at $6.29 (-19.5% of holdings); stock up 115.9% in 30 days amid -19.2% revenue decline

CEO James G. Reinhart sold 276,378 shares (276.4K shares) of ThredUp for $1,738,030.69 ($1.7M), reducing his holdings from 1,415,115 shares to 1,138,737 shares (1.14M shares). The sale occurred at $6.29 per share while the company faces headwinds: annual revenue declined 19.2% and the company reported a net loss of $-5,215,000.00 ($-5.2M) in its most recent full fiscal year. The timing of this sale is notable given that TDUP's stock has surged 115.9% over the preceding 30 days and 157.9% over 90 days, against a backdrop of ongoing operational weakness. The CEO retains substantial holdings post-transaction, but the discretionary nature of the sale against recent momentum and persistent unprofitability warrants investor attention to forward guidance and operational trajectory.

April 2025
2025-04-17 10b5-1 Plan
medium
737,159 shares
$2,454,043
@ $3.33
Significance 6

Director Patricia Nakache sold 737,159 shares ($2,454,042.86) via 9 transactions on 2025-04-15 to 2025-04-17 under pre-arranged 10b5-1 plan.

Director Patricia Nakache executed 9 separate sales totaling 737,159 shares for $2,454,042.86 over three consecutive trading days (April 15–17, 2025) at prices ranging from $3.25 to $3.43 per share, with a blended average price of $3.33. The transactions were conducted under a pre-arranged 10b5-1 trading plan adopted on 2024-03-15, meaning they were scheduled in advance and not discretionary responses to current market conditions. Form 4 Table I reflects zero shares remaining post-transaction; however, this filing includes a conversion of derivative securities, and Table II (which would show the insider's actual derivative position) is not yet populated in the database—so the full scope of the director's holdings cannot be determined from this filing alone. Investors should request the complete Form 4 disclosure or review the raw SEC filing to assess the insider's total position inclusive of derivative holdings.

March 2025
2025-03-17
medium
6,810 shares
$14,979
@ $2.20
Significance 6

Director Friedman purchases 6,810 shares of TDUP at $2.20; stock now trading -20.2% from 52-week high amid unprofitable operations.

Friedman, a director at ThredUp, acquired 6,810 shares at $2.20 on 2025-03-13, representing a 1.9% increase to his post-transaction holdings of 367,558 shares. At TDUP specifically, his prior three open-market purchases (2024-11-27, 2024-09-09, 2024-09-06) each showed positive 90-day returns of 66.8%, 141.8%, and 117.6% respectively, establishing a consistent pattern of well-timed entry points at this ticker. However, the company's recent fundamentals present a contrasting picture: the latest quarter showed negative net income of $-24.8M against revenue of $73.0M, with annual revenue declining 19.2%, and the company remains unprofitable on a full-year basis. The current stock price of $2.37 stands 20.2% below the 52-week high of $2.97, and the 30-day performance is down 10.9%, indicating recent weakness that conflicts with the insider's historical accumulation pattern at this company.

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