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Wee Yee Cheong

President - Asia & Middle East

Officer

Latest: President - Asia & Middle East selling · May 2026

2 filings analyzed · 1 company · Latest 2026-05-22

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Companies

Company Buys Sells Direction
PRINCIPAL FINANCIAL GROUP INC PFG 0 2 Net selling

Activity

May 2026
Sell
10,745 shares
$1,108,133
Significance 4/10

PFG President Asia & Middle East sells 10,745 shares for $1.1M; stock at 52-week high +0.5%

Wee Yee Cheong executed 2 separate sales totaling 10,745 shares for $1,108,133.10 on May 20-21, reducing his holdings by 13.9% from 77.2K to 66.4K shares. The blended average sale price of $103.13 came as the stock traded near the 52-week high of $104.03 (current price $104.57 is +0.5% above that peak). His same-ticker history shows 2 prior sells in late April-early May 2026, both generating positive 90-day returns (+2.6% and +2.9%), indicating neither prior sale preceded a decline. The current sale is modest in scale relative to his remaining position and follows a concentrated period of sales at near-peak valuations.

medium
Sell
13,920 shares
$1,408,355
Significance 4/10

Principal Financial exec Cheong Wee Yee sells ~$1.4M in shares as stock reaches 52-week highs

Cheong Wee Yee, President of Asia & Middle East operations at Principal Financial, executed two sales totaling nearly $1.4M over consecutive trading days, reducing his holdings by a combined 16% at a moment when the stock is trading at its 52-week highs. The timing is notable: the company has experienced modest revenue headwinds year-over-year and remains profitable but trading at a valuation multiple that reflects modest growth. While insider selling at all-time highs is generally less bearish than buying at lows, Wee Yee's regional operational role means this trade reflects his personal conviction about cash needs or portfolio positioning rather than company-wide confidence. The scale of the sales—representing meaningful portfolio liquidation—suggests he viewed current price levels as an opportune time to trim, though this alone does not signal distress or material adverse knowledge of the business.

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