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PFG PRINCIPAL FINANCIAL GROUP INC Insider Trading

Latest: President - Asia & Middle East Sold $1.4M of Shares · May 2026

Multiple insiders have been active at PRINCIPAL FINANCIAL GROUP INC (PFG): 3 distinct insiders account for 1 buy filing and 5 sell filings as of May 2026. Its highest-significance filing in the last 90 days: President - Asia & Middle East Cheong Wee Yee sold $1.4M, transaction dated May 2026.

6 filings analyzed · Latest 2026-05-22

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Buys
1
Sells
5
Insiders
3
Direction
Net selling

PRINCIPAL FINANCIAL GROUP INC leadership

CEO
Deanna D. Strable-Soethout — Chief Executive Officer
CFO
Joel M. Pitz — Chief Financial Officer
General Counsel
Chris Agbe-Davies — VP, Associate General Counsel and Interim Corporate Secretary
Chair
Deanna D. Strable-Soethout — Chair, President, and CEO

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a low insider sell (n ≈ 1,162, 2024-2026). Past results don't predict the future. How we measure this ↗

May 2026
2026-05-22
low
President - Asia & Middle East
10,745 shares
$1,108,133
@ $103.13
Significance 4

PFG President Asia & Middle East sells 10,745 shares for $1.1M; stock at 52-week high +0.5%

Wee Yee Cheong executed 2 separate sales totaling 10,745 shares for $1,108,133.10 on May 20-21, reducing his holdings by 13.9% from 77.2K to 66.4K shares. The blended average sale price of $103.13 came as the stock traded near the 52-week high of $104.03 (current price $104.57 is +0.5% above that peak). His same-ticker history shows 2 prior sells in late April-early May 2026, both generating positive 90-day returns (+2.6% and +2.9%), indicating neither prior sale preceded a decline. The current sale is modest in scale relative to his remaining position and follows a concentrated period of sales at near-peak valuations.

2026-05-04
medium
President - Asia & Middle East
13,920 shares
$1,408,355
@ $101.17
Significance 4

Principal Financial exec Cheong Wee Yee sells ~$1.4M in shares as stock reaches 52-week highs

Cheong Wee Yee, President of Asia & Middle East operations at Principal Financial, executed two sales totaling nearly $1.4M over consecutive trading days, reducing his holdings by a combined 16% at a moment when the stock is trading at its 52-week highs. The timing is notable: the company has experienced modest revenue headwinds year-over-year and remains profitable but trading at a valuation multiple that reflects modest growth. While insider selling at all-time highs is generally less bearish than buying at lows, Wee Yee's regional operational role means this trade reflects his personal conviction about cash needs or portfolio positioning rather than company-wide confidence. The scale of the sales—representing meaningful portfolio liquidation—suggests he viewed current price levels as an opportune time to trim, though this alone does not signal distress or material adverse knowledge of the business.

March 2026
2026-03-25
low
10 shares
$873
@ $87.29
Significance 2

Director Muruzabal buys net 5 shares at PFG over 2 separate purchases ($77.49, $97.09) and 1 sale ($70.05); holds 11,203 shares.

Muruzabal Claudio filed 3 separate transactions in this Form 4: bought 5 shares at $77.49 on 2025-01-02, sold 5 shares at $70.05 on 2025-04-21, and bought 5 shares at $97.09 on 2026-02-09. The net result is a 5-share purchase totaling $872.90 across 2 buys and a $350.25 sale across 1 transaction, leaving him with 11,203 shares (0.0% net change to holdings). The director purchased shares at prices spanning from $77.49 to $97.09, while selling at $70.05 during the interim period—a modest transaction volume that creates minimal visibility into conviction or portfolio strategy. PFG trades at $88.72 currently, -9.0% from its 52-week high, within the context of annual revenue declining 3.1% and a P/E of 16.19 on a $19.2B market cap. The small share quantities and multi-month intervals between trades suggest routine activity rather than a concentrated signal.

February 2026
2026-02-02 10b5-1 Plan
medium
President and CEO
7,340 shares
$697,300
@ $95.00
Significance 4

PFG CEO Deanna Strable-Soethout sold 7,340 shares at $95.00 (2026-01-30); second sale in 9 days; retains 136,828 shares post-transaction.

CEO Deanna Strable-Soethout sold 7,340 shares at $95.00 on 2026-01-30, reducing her holding by 5.1% and raising $697,300.00. This is her second sale in nine days at PFG (prior sale on 2026-01-22); outcomes on both sales are not yet measurable. The stock is trading at $96.00, near its 52-week high of $96.00, and has risen 7.4% over 30 days and 17.0% over 90 days—a period of strong momentum. Against this backdrop, the timing and frequency of sales merit observation, though the CEO retains substantial holdings of 136,828 shares, indicating continued stake in the company's performance.

January 2026
2026-01-30 10b5-1 Plan
medium
President and CEO
9,300 shares
$884,616
@ $95.12
Significance 4

PFG President and CEO Deanna D Strable-Soethout sold 9,300 shares at $95.12 for $884,616.00

Deanna D Strable-Soethout, as President and CEO of Principal Financial Group Inc, sold 9,300 shares on 2026-01-29 at $95.12, reducing her holdings from 153,468 shares to 144,168 shares (a -6.1% reduction). The stock is trading near its 52-week high of $94.76, with strong recent momentum: +7.4% over 30 days and +12.7% over 90 days. The company shows solid fundamentals with $3.7B in quarterly revenue, +18.0% annual growth, and a moderate P/E of 13.23. This transaction occurred as the second in a sequence of sales by this executive at PFG within days (prior sale on 2026-01-22), suggesting a potential reallocation of executive holdings rather than an isolated decision. No timing pattern can be established from her cross-ticker track record of 2 prior sells, and outcomes on the two recent PFG sales remain unmeasurable.

2026-01-26 10b5-1 Plan
medium
President and CEO
8,025 shares
$742,794
@ $92.56
Significance 4

CEO Deanna D. Strable-Soethout sold 8,025 shares of PFG at $92.56; retains 54,227 shares post-sale.

On January 22, 2026, Principal Financial Group CEO Deanna D. Strable-Soethout sold 8,025 shares at $92.56, reducing her holdings by 12.9% to 54,227 shares and generating $742,794.00 in proceeds. The company trades at a P/E of 12.99 with strong recent momentum: the stock has gained 4.0% over 30 days and 13.1% over 90 days, reaching its 52-week high of $93.00 on the sale date itself. While the transaction occurred at peak valuation relative to the recent range, the company's fundamentals remain solid with annual revenue growth of 18.0% and a market cap of $20,431,527,399.00. The sale represents a modest position adjustment rather than a dramatic departure from her significant remaining stake.

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