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STRABLE-SOETHOUT DEANNA D

President and CEO

Officer
3 filings analyzed · 1 company · Latest 2026-02-02

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Companies

Company Buys Sells Direction
PRINCIPAL FINANCIAL GROUP INC PFG 0 3 Net selling

Activity

February 2026
2026-02-02 PRINCIPAL FINANCIAL GROUP INC PFG 10b5-1 Plan
medium
Sell
7,340 shares
$697,300
Significance 4/10

PFG CEO Deanna Strable-Soethout sold 7,340 shares at $95.00 (2026-01-30); second sale in 9 days; retains 136,828 shares post-transaction.

CEO Deanna Strable-Soethout sold 7,340 shares at $95.00 on 2026-01-30, reducing her holding by 5.1% and raising $697,300.00. This is her second sale in nine days at PFG (prior sale on 2026-01-22); outcomes on both sales are not yet measurable. The stock is trading at $96.00, near its 52-week high of $96.00, and has risen 7.4% over 30 days and 17.0% over 90 days—a period of strong momentum. Against this backdrop, the timing and frequency of sales merit observation, though the CEO retains substantial holdings of 136,828 shares, indicating continued stake in the company's performance.

January 2026
2026-01-30 PRINCIPAL FINANCIAL GROUP INC PFG 10b5-1 Plan
medium
Sell
9,300 shares
$884,616
Significance 4/10

PFG President and CEO Deanna D Strable-Soethout sold 9,300 shares at $95.12 for $884,616.00

Deanna D Strable-Soethout, as President and CEO of Principal Financial Group Inc, sold 9,300 shares on 2026-01-29 at $95.12, reducing her holdings from 153,468 shares to 144,168 shares (a -6.1% reduction). The stock is trading near its 52-week high of $94.76, with strong recent momentum: +7.4% over 30 days and +12.7% over 90 days. The company shows solid fundamentals with $3.7B in quarterly revenue, +18.0% annual growth, and a moderate P/E of 13.23. This transaction occurred as the second in a sequence of sales by this executive at PFG within days (prior sale on 2026-01-22), suggesting a potential reallocation of executive holdings rather than an isolated decision. No timing pattern can be established from her cross-ticker track record of 2 prior sells, and outcomes on the two recent PFG sales remain unmeasurable.

2026-01-26 PRINCIPAL FINANCIAL GROUP INC PFG 10b5-1 Plan
medium
Sell
8,025 shares
$742,794
Significance 4/10

CEO Deanna D. Strable-Soethout sold 8,025 shares of PFG at $92.56; retains 54,227 shares post-sale.

On January 22, 2026, Principal Financial Group CEO Deanna D. Strable-Soethout sold 8,025 shares at $92.56, reducing her holdings by 12.9% to 54,227 shares and generating $742,794.00 in proceeds. The company trades at a P/E of 12.99 with strong recent momentum: the stock has gained 4.0% over 30 days and 13.1% over 90 days, reaching its 52-week high of $93.00 on the sale date itself. While the transaction occurred at peak valuation relative to the recent range, the company's fundamentals remain solid with annual revenue growth of 18.0% and a market cap of $20,431,527,399.00. The sale represents a modest position adjustment rather than a dramatic departure from her significant remaining stake.

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