Reddit CEO Steve Ladd Huffman sold 18,000 shares for $3,208,606.00 on 2026-06-15 under pre-arranged 10b5-1 plan
CEO Steve Ladd Huffman executed 12 separate sales totaling 18,000 shares for $3,208,606.00 on 2026-06-15 at prices ranging from $169.48 to $181.78, with a blended average price of $178.26. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning it was scheduled rather than discretionary. The stock currently trades at $165.95, down 41.4% from its 52-week high of $282.95, though it has gained 4.3% over 30 days and 20.2% over 90 days. Post-transaction, Huffman retains 373,814 shares in non-derivative holdings, representing a 4.6% reduction from his prior position of 391,814 shares, with substantially larger derivative holdings of 1,135,255 shares remaining through stock options. The scheduled nature of this transaction under a 10b5-1 plan means the sale timing reflects predetermined execution rather than a discretionary market timing decision by the insider.