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EdgarHawk

FARRELL SARAH E

Director

Director
2 filings analyzed · 1 company · Latest 2026-03-17

Companies

Company Buys Sells Direction
Reddit, Inc. RDDT 4 0 Net buying

Activity

March 2026
2026-03-17 Reddit, Inc. RDDT
medium
Buy
10,500 shares
$1,388,730
Significance 4/10

Director Farrell buys 10,500 shares of RDDT at $132.26; holds 61,000 post-transaction. Stock at 52-week low territory (-46.7% from high).

Director Sarah E Farrell purchased 10,500 shares at $132.26 on 2026-03-13, expanding her position by 20.8% to 61,000 shares. The transaction occurred while RDDT trades at $144.33, down 46.7% from its 52-week high of $270.71 and within its annual range, suggesting the purchase was made during a depressed period relative to recent peaks. However, Farrell's recent prior trades at this ticker show consistent headwinds: three purchases on 2026-02-10 and 2026-02-11 logged 30-day returns of -11.7%, -11.0%, and -5.0% respectively, indicating a pattern where her recent entry points have immediately faced downward pressure. The company's fundamentals remain solid (revenue $584.9M with +69.4% annual growth, net income $162.7M, P/E 50.82), but her timing track record at this specific ticker merits investor scrutiny—none of her prior same-ticker trades reached a positive 90-day return yet.

February 2026
2026-02-12 Reddit, Inc. RDDT
high
Buy
50,500 shares
$7,482,139
Significance 7/10

Reddit director Sarah E. Farrell purchased 50,500 shares for $7,482,139.32 across 3 transactions on 2026-02-10/11

Sarah E. Farrell, a director, purchased 50,500 shares totaling $7,482,139.32 across 3 separate transactions at a blended average price of $148.16. The stock now trades at $131.07, representing a -51.6% decline from its 52-week high of $270.71 and a -49.4% drop over the past 30 days. Despite the substantial recent sell-off, Farrell initiated this position from zero holdings, establishing material personal capital exposure. With Reddit reporting strong fundamentals (annual revenue growth of +69.4%, net income of $162.7M in the latest quarter), the timing and scale of this director-level acquisition warrant investor attention given the significant price deterioration since the purchase dates.

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