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EdgarHawk

Ru Nathaniel

Chief Brand Officer

Director Officer
9 filings analyzed · 1 company · Latest 2024-12-16

Companies

Company Buys Sells Direction
Sweetgreen, Inc. SG 0 37 Net selling

Activity

December 2024
2024-12-16 Sweetgreen, Inc. SG
medium
Sell
170,199 shares
$6,421,608
Significance 6/10

Chief Brand Officer Ru Nathaniel sold 170,199 shares of SG at $37.73 on 2024-12-13 for $6.4M; stock now -20.1% from 52-week high.

Ru Nathaniel sold 170,199 shares (8.7% reduction) at $37.73, a price $2.61 above the current trading level of $35.12. The sale occurred 4 days after five other sales by the same insider on 2024-12-09, suggesting a deliberate liquidation program. While Sweetgreen posted strong annual revenue growth of 24.2%, the company remains unprofitable with a net income of $-20.8M in the latest quarter, limiting fundamental support for the stock price. The insider's cross-ticker track record shows a 0.00% well-timed rate on prior sells, indicating historically poor timing on exits across all holdings, though same-ticker outcomes are not yet measurable for the recent sequence of sales.

2024-12-11 Sweetgreen, Inc. SG
high
Sell
53,718 shares
$2,078,769
Significance 6/10

Chief Brand Officer Ru Nathaniel sells 53,718 shares for $2,078,769.18; complete exit from equity position via derivative conversion

Ru Nathaniel, Chief Brand Officer of Sweetgreen Inc. (SG), executed 6 separate sales totaling 53,718 shares for $2,078,769.18 at a blended average price of $38.70 on 2024-12-09, reducing his open equity holdings to zero. This represents a conversion of derivative securities, and the insider's real position lives in Form 4 Table II derivatives (not yet populated), so this should not be characterized as a full position exit. Notably, Nathaniel has sold on 5 prior occasions at SG within the past two weeks (November 25 and December 3–5), with none of those outcomes yet measurable at the 90-day mark. The stock is currently trading at $38.83, -11.7% from its 52-week high of $43.97 and showing a 90-day gain of +14.4%, yet the company remains unprofitable with a net loss of $20.8M over its latest full fiscal year despite 24.2% annual revenue growth.

2024-12-09 Sweetgreen, Inc. SG
medium
Sell
33,712 shares
$1,353,729
Significance 5/10

Chief Brand Officer Nathaniel Ru sells 33,712 shares at $40.16 avg; stock down 5.1% in 30 days.

Ru Nathaniel, Chief Brand Officer, executed 2 separate sales totaling 33,712 shares for $1,353,728.88, reducing his holdings to zero shares held in Table I. The blended average transaction price was $40.16, which is 6.6% above the current price of $37.67. His cross-ticker track record of 20 prior sells shows an average 90-day return of +38.6%, indicating his prior sales have been poorly timed historically—stocks rose after his exits. At Sweetgreen specifically, his prior same-ticker trades lack measurable 90-day outcomes. The company remains unprofitable (net income of $-20,816,000.00 in the latest quarter) despite strong 24.2% annual revenue growth. The stock is 14.3% below its 52-week high and down 5.1% over the past 30 days. Note: This filing involves a derivative conversion; the insider's full position may include derivative securities not yet reflected in our database, so this should not be characterized as a complete liquidation of the insider's total position.

2024-12-05 Sweetgreen, Inc. SG
low
Sell
42,104 shares
$1,627,053
Significance 4/10

Chief Brand Officer Ru Nathaniel sold 42,104 shares of SG across 2 transactions on 2024-12-03 for $1,627,053.16

Ru Nathaniel, Chief Brand Officer of Sweetgreen, Inc., executed 2 separate sales totaling 42,104 shares for $1,627,053.16 at blended average price $38.64, reducing his holdings by 2.1%. The current stock price is $40.05, trading 8.9% below its 52-week high of $43.97 but up 2.3% over 30 days and 43.7% over 90 days. Sweetgreen remains unprofitable (net income $-20,816,000.00 for its most recent full fiscal year) despite strong revenue growth of 24.2% year-over-year and $173,431,000.00 in latest quarterly revenue. His cross-ticker historical track record shows a 50.00% well-timed sell rate with average 90-day returns of 0.7%, though at SG specifically, timing outcomes on the 5 prior trades are not yet measurable due to recent dates. This sale represents routine open-market activity by a senior executive at a still-unprofitable but fast-growing company.

November 2024
2024-11-27 Sweetgreen, Inc. SG
medium
Sell
26,004 shares
$1,170,180
Significance 4/10

Sweetgreen Chief Brand Officer Ru Nathaniel sold 26,004 shares for $1,170,180 on 2024-11-25.

Ru Nathaniel, Chief Brand Officer of Sweetgreen, Inc., executed 2 separate sales totaling 26,004 shares for $1,170,180.00 at $45.00 per share on 2024-11-25, reducing his holdings by 1.3% to 1,952,129 shares. The transaction occurred as the stock trades at $42.43, down 3.5% from its 52-week high of $43.97, though the 30-day price momentum has been strong at +9.3%. At the company level, Sweetgreen reported quarterly revenue of $173,431,000.00 but a net loss of $20,816,000.00, with full-year profitability remaining negative despite annual revenue growth of 24.2%. The filing contains a derivative-conversion element noted in the FLAG, indicating that Table II derivative holdings are not yet populated; this sale should be understood as a partial reduction of a specific batch rather than an exit from the insider's total position. Across his cross-ticker trading history, Nathaniel's 14 prior open-market sales averaged a 90-day return of +0.7% with a well-timed rate of 50.00%, while his 5 prior Sweetgreen sales show mixed near-term price action (30-day returns ranging from +8.0% to +20.7%) with outcomes for longer-dated 90-day measures still pending.

2024-11-07 Sweetgreen, Inc. SG
medium
Sell
37,688 shares
$1,515,434
Significance 5/10

Sweetgreen CFO Ru Nathaniel sold 37,688 shares ($1.5M) on 2024-11-06; stock up 10.5% in 30 days post-sale.

Ru Nathaniel, Chief Brand Officer of Sweetgreen, Inc., executed two separate sales totaling 37,688 shares for $1,515,434.48 at $40.21 on 2024-11-06, reducing his holdings from 1,989,817 to 1,952,129 shares (a -1.9% reduction). The stock has appreciated 10.5% in the 30 days following the transaction, suggesting the timing of this sale fell in the context of recent upward momentum; the stock currently trades at $42.20, near its 52-week high of $42.20. His prior five sales at SG (all in September 2024) showed consistently positive 30-day returns ranging from 8.0% to 31.8%, indicating a pattern where the stock advanced after his prior sells at this ticker. The company reported revenue of $184,641,000.00 in the latest quarter with net income of $-14,460,000.00, and while annual revenue growth was +24.2%, the company remains unprofitable on a full-year basis, providing a backdrop of operational challenge despite revenue growth.

September 2024
2024-09-17 Sweetgreen, Inc. SG
medium
Sell
38,295 shares
$1,343,389
Significance 5/10

Chief Brand Officer sells 38,295 shares at $35.08 (2 transactions totaling $1.3M) at Sweetgreen amid 9.7% 30-day decline

Ru Nathaniel, Chief Brand Officer at Sweetgreen (SG), executed 2 separate sales totaling 38,295 shares for $1,343,388.60 on 2024-09-13 at $35.08 per share, reducing holdings from 1,990,424 to 1,952,129 shares. The sale occurs as the stock trades 10.4% below its 52-week high and down 9.7% over the past 30 days, though it remains up 7.6% over 90 days. This represents a 1.9% reduction of pre-transaction holdings. The company reported unprofitable operations with net income of $-14,460,000.00 over its most recent full fiscal year, though revenue growth of 24.2% on a $184,641,000.00 quarterly base suggests operational expansion despite current losses. The filing contains a derivative conversion component; the actual derivative holdings in Table II are not yet populated in the database, so the reported post-transaction share count may not reflect the insider's complete position.

2024-09-11 Sweetgreen, Inc. SG
medium
Sell
44,955 shares
$1,331,690
Significance 5/10

Chief Brand Officer Ru Nathaniel sells 44,955 shares at $28.48–$30.14 for $1.3M at Sweetgreen; retains 1.95M shares post-sale.

Ru Nathaniel, Chief Brand Officer, executed 6 separate sales totaling 44,955 shares for $1,331,689.84 on 2024-09-09 and 2024-09-10 at prices ranging from $28.48 to $30.14 (blended average $29.62). The reduction represents 2.3% of his pre-transaction holdings, leaving him with 1,952,129 shares post-sale. The current stock price of $32.21 is 14.4% below the 52-week high of $37.65, and the stock has declined 6.0% over the past 30 days and 4.4% over 90 days. His prior trades at Sweetgreen show mixed timing outcomes: 2 of 3 measurable sales proved well-timed at the 90-day mark (2023-09-07 and 2024-06-05), though his cross-ticker track record shows an average 90-day return of -6.2% post-sale with a 66.67% well-timed rate. The company remains unprofitable (net income of -$14.5M in the latest quarter), though annual revenue grew 24.2% year-over-year. The sale occurs in a context of stock-price weakness and prior selling activity at this ticker, but the partial nature of the disposition and the company's underlying growth trajectory limit strong conclusions about conviction changes.

August 2024
2024-08-27 Sweetgreen, Inc. SG
medium
Sell
169,770 shares
$6,072,673
Significance 5/10

Chief Brand Officer Ru Nathaniel sold 169,770 shares at $35.77 on 2024-08-26; stock now -8.1% from 52-week high; prior SG sales show mixed timing.

Ru Nathaniel sold 169,770 shares (169.8K shares) at $35.77, representing 8.0% of his pre-transaction holdings while retaining 1,952,129 shares (1.95M shares). The sale occurred near Sweetgreen's 52-week high of $37.65; the current price of $34.59 is -8.1% from that peak and +34.8% over 30 days. Nathaniel's track record across all tickers shows 3 prior sells with a 90-day well-timed rate of 50.00%, but at the same ticker his timing has been inconsistent: his 2024-05-15 sale saw +10.1% return over 90 days (poorly timed), while his 2023-09-07 sale preceded a -24.6% decline (well-timed). Against a backdrop of company unprofitability (net income of $-14,460,000.00 for the latest quarter) despite strong revenue growth of +24.2%, this partial reduction in a significant remaining position warrants monitoring of whether it reflects broader confidence levels or capital allocation needs.

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