SG Sweetgreen, Inc. Insider Trading

Goldman Sachs (10% owner) purchased 594,553 shares across 30 transactions totaling $3,382,595.48 at blended average price $5.69

Goldman Sachs, already holding 11.90M shares post-transaction (representing a 10% stake), executed 30 separate open-market purchases on April 7, 2026 totaling 594,553 shares for $3,382,595.48 at a blended average price of $5.69. The stock currently trades at $5.61, down 75.3% from its 52-week high of $22.74 and down 28.3% over the past 90 days. Sweetgreen is unprofitable with net income of $-36.1M against quarterly revenue of $172.4M, and annual revenue growth stands at +0.4%, indicating minimal top-line expansion and ongoing operational challenges. The timing of this accumulation during steep downward price momentum and while the company remains loss-making warrants scrutiny, particularly given Goldman Sachs' cross-ticker track record showing a 0.00% win rate on 12 prior buys (average 90-day return -3.6%) and 100% win-rate on 8 prior sells.

Chief Concept Officer Jammet Nicolas buys 4,428 shares of Sweetgreen (SG) at $5.71; stock now $6.00, down -77.4% from 52-week high of $26.53.

Jammet Nicolas purchased 4,428 shares at $5.71 on 2026-03-05, increasing his holdings by 24.4% to 22,543 shares. The stock now trades at $6.00, a modest 5.1% premium to the transaction price but -77.4% below the 52-week high of $26.53. Reviewing his same-ticker history at SG, Nicolas has completed 5 prior trades: two buys in November 2025 achieved 30-day returns of +30.3% and +33.2%, while three sells in December 2024 preceded 90-day declines of -37.3%, -40.5%, and -39.0%, demonstrating 60% well-timed outcomes at this ticker. His cross-ticker track record shows 18 prior sells with an 83.33% well-timed rate (sales preceded declines), but only 2 prior buys with mixed results (avg 90d return -1.8% and 0% win rate). Against a backdrop of deteriorating fundamentals—the company is unprofitable with annual revenue growth of only +0.4% and a $-36.1M net loss in the latest quarter—this purchase follows earlier buying strength in November but occurs as the stock is severely depressed from its peak.

CEO Jonathan Neman buys 179.8K SG shares at $5.56; stock down 87.8% from 52-week high of $43.97, unprofitable company amid sharp recent declines.

Jonathan Neman, the CEO, purchased 179,800 shares at $5.56 on 2025-11-12, establishing his first personal stake in Sweetgreen. The timing occurs as the stock trades at -87.8% from its 52-week high of $43.97 and has declined -28.5% over 30 days and -41.3% over 90 days. Neman's prior trading history at this ticker is notable: his five previous trades at SG were all sells (December 2024), all timed well relative to subsequent declines (5 of 5 well-timed at the 90-day mark), suggesting he actively managed exposure downward before the recent collapse. His cross-ticker track record shows 20 prior sells with a 75.00% well-timed rate, indicating consistent timing acumen. The fundamental backdrop is concerning: the company generated $172.4M in revenue last quarter but net losses of $-36.1M, with unprofitability persisting over the full prior fiscal year despite +15.9% annual revenue growth. The CEO's decision to initiate a personal position at these historically depressed levels, after having sold down completely in December, may signal conviction in the depressed valuation or strategic repositioning, but occurs in a financially distressed context.

CCO Nicolas Jammet buys 18,115 shares ($99.8K) at $5.51 avg; stock down 87.8% YTD, company unprofitable.

Nicolas Jammet, Chief Concept Officer, executed 2 open-market purchases totaling 18,115 shares for $99,803.75 at a blended average price of $5.51 on 2025-11-12, establishing a first position in SG shares. This acquisition occurs amid significant price deterioration: the stock trades at $5.37 (current price), down 87.8% from its 52-week high of $43.97 and down 28.5% over the past 30 days. The company reported revenue of $172,393,000.00 (latest quarter) with net income of $-36,146,000.00, reflecting ongoing unprofitability. Notably, Jammet's prior transactions at Sweetgreen (5 sells in December 2024) were well-timed at the 90-day mark, with all subsequent price declines ranging from 36.8% to 43.2% — a pattern that suggests this insider has demonstrated timing discipline at this specific ticker, though the current buy represents his first equity purchase at SG.

Director Burrows Clifford purchases initial 19,200 shares of SG at $13.11 as stock down -69.3% from 52-week high.

Burrows Clifford, a director at unprofitable Sweetgreen, made an initial purchase of 19,200 shares at $13.11 on 2025-05-23, establishing a position from zero. The timing is notable: the stock has fallen -69.3% from its 52-week high of $43.97 and declined -29.9% in the prior 30 days. The company generated $166.3M in quarterly revenue with +15.9% annual growth but reported a negative net income of -$25.0M over its most recent full fiscal year. This buy at a depressed valuation level by a board member—especially a first entry into the stock—represents director conviction at a low point in the stock's recent trading range, though the underlying unprofitability context underscores execution risk in the business model.

CEO Jonathan Neman sold 170,199 shares ($6.4M) of Sweetgreen at $37.73 on 2024-12-13; stock down 20.1% from 52-week high.

Jonathan Neman, as Chief Executive Officer, executed a sizable sale of 170,199 shares at $37.73 on 2024-12-13, reducing his holdings from 1,930,228 to 1,760,029 shares. The transaction occurred near the company's 52-week peak (current price $35.12 is -20.1% from the $43.97 high), and notably occurred just 4 days after five separate sales on 2024-12-09 at what appear to be the same ticker. Sweetgreen reported revenue of $173,431,000 with net income of $-20,816,000 over its latest quarter, reflecting unprofitability despite 24.2% annual revenue growth, a dynamic that adds context to concentrated insider selling activity. The CEO's cross-ticker track record shows a 0.00% well-timed sell rate (20 prior sells across all tickers with average +15.9% 30-day returns and +26.0% 90-day returns), indicating his prior open-market sales have historically preceded stock appreciation rather than declines.

Chief Brand Officer Ru Nathaniel sold 170,199 shares of SG at $37.73 on 2024-12-13 for $6.4M; stock now -20.1% from 52-week high.

Ru Nathaniel sold 170,199 shares (8.7% reduction) at $37.73, a price $2.61 above the current trading level of $35.12. The sale occurred 4 days after five other sales by the same insider on 2024-12-09, suggesting a deliberate liquidation program. While Sweetgreen posted strong annual revenue growth of 24.2%, the company remains unprofitable with a net income of $-20.8M in the latest quarter, limiting fundamental support for the stock price. The insider's cross-ticker track record shows a 0.00% well-timed rate on prior sells, indicating historically poor timing on exits across all holdings, though same-ticker outcomes are not yet measurable for the recent sequence of sales.

CCO Jammet Nicolas sells 170,199 shares of SG at $37.73 on 2024-12-13; stock down 20.1% from 52-week high; company unprofitable with $-20.8M net income.

Jammet Nicolas, Chief Concept Officer, sold 170,199 shares for $6,421,608.27 on 2024-12-13 at $37.73, reducing his position by 8.8% from 1,930,233 to 1,760,034 shares. The sale occurred when SG stock is down 20.1% from its 52-week high of $43.97, and the company remains unprofitable with net income of $-20.8M over its most recent full fiscal year, despite quarterly revenue of $173.4M and annual growth of 24.2%. Notably, this is the fourth sale by Nicolas in four days (sells on both 2024-12-09 and 2024-12-13), suggesting sustained portfolio adjustment rather than an isolated trade. His cross-ticker track record shows 19 prior sells with a 20.00% well-timed rate at the 90-day mark, but the timing utility of this specific transaction cannot yet be assessed given the stock's current proximity to the transaction price ($35.12 vs $37.73).

Chief Brand Officer Ru Nathaniel sells 53,718 shares for $2,078,769.18; complete exit from equity position via derivative conversion

Ru Nathaniel, Chief Brand Officer of Sweetgreen Inc. (SG), executed 6 separate sales totaling 53,718 shares for $2,078,769.18 at a blended average price of $38.70 on 2024-12-09, reducing his open equity holdings to zero. This represents a conversion of derivative securities, and the insider's real position lives in Form 4 Table II derivatives (not yet populated), so this should not be characterized as a full position exit. Notably, Nathaniel has sold on 5 prior occasions at SG within the past two weeks (November 25 and December 3–5), with none of those outcomes yet measurable at the 90-day mark. The stock is currently trading at $38.83, -11.7% from its 52-week high of $43.97 and showing a 90-day gain of +14.4%, yet the company remains unprofitable with a net loss of $20.8M over its latest full fiscal year despite 24.2% annual revenue growth.

SG CFO Mitch Reback sold 72,000 shares for $2.7M across 10 separate transactions on 2024-12-09; holdings drop 62.1% to 43.9K shares.

Reback executed 10 separate sales totaling 72,000 shares for $2,719,427.95 at prices ranging from $37.31 to $41.22, reducing his stake from 115,901 to 43,901 shares—a 62.1% reduction in holdings. The sales occurred at prices modestly above the blended average of $37.77, and current price of $38.83 lies within the transaction range, suggesting the sales were executed during typical trading conditions rather than at inflated levels. Notably, Reback has sold at this ticker 5 times in rapid succession (three sales on 2024-11-19, one on 2024-11-18, and now 10 transactions on 2024-12-09), each filing distinct but together signaling a systematic reduction in exposure. While his cross-ticker track record shows a 50.00% well-timed sell rate across 9 prior sells, outcome data is not yet measurable for any of his same-ticker SG sales. The company itself remains unprofitable (net income $-20.8M on revenue of $173.4M in the latest quarter) despite solid annual revenue growth of 24.2%, a context that may be relevant to the CFO's decision to divest approximately 62% of his position.