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BROS Dutch Bros Inc. Insider Trading

Latest: Executive Chair Sold $43.7M of Shares · Jun 2026
7 filings analyzed · Latest 2026-06-02
Insider buys
1
Insider sells
6
Unique insiders
4
Direction
Net selling
June 2026
2026-06-02
medium
Travis Boersma Sell
Executive Chairman of Board
749,999 shares
$43,698,274
@ $58.26
Significance 6/10

Travis Boersma sells 749,999 shares for $43.7M via scheduled 10b5-1 plan at $58.26 avg price; retains 2.93M shares.

Travis Boersma, Executive Chairman of Board, executed 4 separate sales totaling 749,999 shares for $43,698,274.14 across two trading dates in late May and early June 2026, reducing his holdings from 3.68M to 2.93M shares (-20.4%). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning it is scheduled rather than discretionary. The sales occurred at a blended average price of $58.26 per share against a current market price of $57.86, placing the transaction slightly above the current level. Boersma's prior sales at BROS show mixed outcomes: 5 prior trades exhibited positive 30-day returns ranging 11.6%–19.3% but consistently negative 90-day returns ranging -12.0% to -17.6%, establishing a pattern. The company reports revenue of $464,412,000.00 with strong annual growth of +27.9%, though a P/E of 111.27 reflects elevated valuation multiples relative to earnings.

2026-06-02
low
DM Individual Aggregator, LLC Sell
261,054 shares
$15,210,166
@ $58.26
Significance 4/10

DM Individual Aggregator, LLC (10% owner) sold 261,054 shares for $15,210,165.96 via scheduled 10b5-1 plan

DM Individual Aggregator, LLC executed 2 separate sales totaling 261,054 shares for $15,210,165.96 at an average price of $58.26 on 2026-05-29 and 2026-06-01, reducing holdings from 3,193,963 shares to 2,932,909 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning the sales were scheduled and non-discretionary. The current stock price of $57.86 is -25.7% from the 52-week high of $77.88, and the company reports a P/E of 111.27 with latest quarterly revenue of $464,412,000.00 and net income of $16,097,000.00. The 10% owner retains 2,932,909 shares post-transaction, representing an -8.2% reduction from prior holdings.

2026-06-02
low
DM Trust Aggregator, LLC Sell
488,945 shares
$28,488,108
@ $58.26
Significance 4/10

DM Trust Aggregator, LLC (10% Owner) sells 488,945 shares for $28,488,108.18 via scheduled 10b5-1 plan

DM Trust Aggregator, LLC executed two separate sales totaling 488,945 shares for $28,488,108.18 on 2026-05-29 and 2026-06-01, reducing holdings from 5,981,465 shares to 5,492,520 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning it was scheduled and non-discretionary. The blended average sale price of $58.26 compares to the current price of $57.86, placing the current stock price 25.7% below its 52-week high of $77.88. The company reported latest-quarter revenue of $464,412,000.00 with net income of $16,097,000.00, and annual revenue growth of 27.9% year-over-year; however, the elevated P/E of 111.27 reflects market valuation expectations that may not be anchored to near-term earnings.

May 2026
2026-05-29
medium
Travis Boersma Sell
Executive Chairman of Board
749,999 shares
$42,146,578
@ $56.20
Significance 6/10

Executive Chairman Travis Boersma sells 749,999 shares for $42,146,578.46 under pre-arranged 10b5-1 plan

Travis Boersma, Executive Chairman of Dutch Bros Inc., executed four separate sales totaling 749,999 shares for $42,146,578.46 on 2026-05-27 and 2026-05-28, reducing his holdings from 3,943,962 shares to 3,193,963 shares (-19.0% reduction). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning these sales were scheduled and not discretionary. At an average execution price of $56.20, the shares were sold near the current price of $58.00 and within the 52-week range of $44.58–$77.88. His prior sales at BROS have historically generated positive 30-day returns (ranging from +11.6% to +19.3%) but consistently negative 90-day returns (ranging from -12.0% to -17.6%), indicating a pattern where the stock tends to outperform in the month following his sales but underperforms in the subsequent quarter. The company reports strong fundamentals with annual revenue growth of +27.9%, though the elevated P/E of 111.54 reflects market expectations that may leave limited margin for near-term upside.

2026-05-29
low
DM Individual Aggregator, LLC Sell
261,054 shares
$14,670,063
@ $56.20
Significance 4/10

10% owner DM Individual Aggregator sold 261,054 shares for $14,670,063.42 on scheduled 10b5-1 plan adopted 2026-02-19

DM Individual Aggregator, LLC, a 10% owner of Dutch Bros Inc. (BROS), executed two scheduled sales totaling 261,054 shares for $14,670,063.42 under a pre-arranged 10b5-1 trading plan adopted on 2026-02-19. The blended average price was $56.20, with the stock currently at $58.00 (up 4.8% over 30 days and up 8.2% over 90 days). The holder retains 3,193,963 shares post-transaction, representing a 7.6% reduction in position size. Because this sale is scheduled under a 10b5-1 plan rather than discretionary, it reflects a predetermined execution program rather than a real-time market judgment. The insider's prior open-market activity across all tickers shows 20 prior sells with an average 90-day return of -14.9%; on this specific ticker (BROS), the prior five sales from 2025-11-25 recorded mixed 30-day returns (+11.6% to +19.3%) followed by consistent 90-day declines (-12.0% to -17.6%). The stock trades at a P/E of 111.54 against recent annual revenue growth of +27.9%, indicating a richly valued growth profile.

2026-05-29
low
DM Trust Aggregator, LLC Sell
488,945 shares
$27,476,515
@ $56.20
Significance 4/10

DM Trust Aggregator sold 488,945 shares for $27.5M under pre-arranged 10b5-1 plan; retains 5.98M shares (7.6% reduction).

DM Trust Aggregator, a 10% owner, executed two separate sales totaling 488,945 shares for $27,476,515.04 at a blended average price of $56.20 per share on 2026-05-27 and 2026-05-28. This transaction was conducted pursuant to a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning execution was scheduled rather than discretionary. The seller retains 5,981,465 shares post-transaction, representing a 7.6% reduction in holdings. At current price of $58.00, the stock trades -25.5% from its 52-week high and has posted 30-day and 90-day gains of +4.8% and +8.2% respectively. The company reports quarterly revenue of $464,412,000.00 with net income of $16,097,000.00 and an elevated P/E of 111.54, characteristic of a high-growth profile with annual revenue growth of +27.9%.

2026-05-15
medium
Penegor Todd Allan Buy
2,000 shares
$102,350
@ $51.18
Significance 6/10

Director Todd Allan Penegor bought 2,000 shares of BROS at $51.18 on 2026-05-15, raising holdings to 5,358 shares

Director Todd Allan Penegor purchased 2,000 shares at $51.18, increasing his stake to 5,358 shares from 3,358 shares. The purchase occurred when BROS was trading near its 52-week low of $44.58–$77.88, down 34.5% from the 52-week high and down 1.4% over the preceding 30 days. The company's fundamentals show strong revenue growth of +27.9% year-over-year with $464,412,000.00 in latest quarterly revenue and $16,097,000.00 in net income, though the P/E of 98.10 reflects elevated valuation expectations. This director-level accumulation warrants monitoring given the company's strong organic growth trajectory against current price weakness.

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