Travis Boersma sells 749,999 shares for $43.7M via scheduled 10b5-1 plan at $58.26 avg price; retains 2.93M shares.
Travis Boersma, Executive Chairman of Board, executed 4 separate sales totaling 749,999 shares for $43,698,274.14 across two trading dates in late May and early June 2026, reducing his holdings from 3.68M to 2.93M shares (-20.4%). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning it is scheduled rather than discretionary. The sales occurred at a blended average price of $58.26 per share against a current market price of $57.86, placing the transaction slightly above the current level. Boersma's prior sales at BROS show mixed outcomes: 5 prior trades exhibited positive 30-day returns ranging 11.6%–19.3% but consistently negative 90-day returns ranging -12.0% to -17.6%, establishing a pattern. The company reports revenue of $464,412,000.00 with strong annual growth of +27.9%, though a P/E of 111.27 reflects elevated valuation multiples relative to earnings.