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EdgarHawk

Travis Boersma

Executive Chairman of Board

Director Officer 10% Owner

Latest: Executive Chair selling · June 2026

18 filings analyzed · 1 company · Latest 2026-06-12

Companies

Company Buys Sells Direction
Dutch Bros Inc. BROS 0 143 Net selling

Activity

June 2026
2026-06-12 Dutch Bros Inc. BROS
high
Sell
1,499,999 shares
$92,558,344
Significance 7/10

Travis Boersma sells 1,499,999 shares for $92,558,343.62 via 10 scheduled trades at BROS, reducing holdings 38.4%

Travis Boersma, Executive Chairman, executed 10 separate sales totaling 1,499,999 shares (1.50M shares) for $92,558,343.62 ($92.6M) across June 10–11, 2026, at prices ranging from $60.34 to $64.10. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning the sales were scheduled rather than discretionary. Post-transaction, Boersma retains 2,410,800 shares (2.41M shares), a net reduction of 1,499,999 shares (-38.4% vs pre-transaction holdings of 3,910,799 shares). The current price of $65.03 sits 12.9% below the 52-week high of $74.66, while the stock has posted +28.3% over 30 days and +37.5% over 90 days. Across Boersma's broader cross-ticker open-market history, his 20 prior sells averaged a 90-day post-transaction return of -13.7%, though his five most recent BROS-specific trades (May 28 through June 1) are too recent to have measurable outcomes yet.

2026-06-02 Dutch Bros Inc. BROS
medium
Sell
749,999 shares
$43,698,274
Significance 6/10

Travis Boersma sells 749,999 shares for $43.7M via scheduled 10b5-1 plan at $58.26 avg price; retains 2.93M shares.

Travis Boersma, Executive Chairman of Board, executed 4 separate sales totaling 749,999 shares for $43,698,274.14 across two trading dates in late May and early June 2026, reducing his holdings from 3.68M to 2.93M shares (-20.4%). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning it is scheduled rather than discretionary. The sales occurred at a blended average price of $58.26 per share against a current market price of $57.86, placing the transaction slightly above the current level. Boersma's prior sales at BROS show mixed outcomes: 5 prior trades exhibited positive 30-day returns ranging 11.6%–19.3% but consistently negative 90-day returns ranging -12.0% to -17.6%, establishing a pattern. The company reports revenue of $464,412,000.00 with strong annual growth of +27.9%, though a P/E of 111.27 reflects elevated valuation multiples relative to earnings.

May 2026
2026-05-29 Dutch Bros Inc. BROS
medium
Sell
749,999 shares
$42,146,578
Significance 6/10

Executive Chairman Travis Boersma sells 749,999 shares for $42,146,578.46 under pre-arranged 10b5-1 plan

Travis Boersma, Executive Chairman of Dutch Bros Inc., executed four separate sales totaling 749,999 shares for $42,146,578.46 on 2026-05-27 and 2026-05-28, reducing his holdings from 3,943,962 shares to 3,193,963 shares (-19.0% reduction). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning these sales were scheduled and not discretionary. At an average execution price of $56.20, the shares were sold near the current price of $58.00 and within the 52-week range of $44.58–$77.88. His prior sales at BROS have historically generated positive 30-day returns (ranging from +11.6% to +19.3%) but consistently negative 90-day returns (ranging from -12.0% to -17.6%), indicating a pattern where the stock tends to outperform in the month following his sales but underperforms in the subsequent quarter. The company reports strong fundamentals with annual revenue growth of +27.9%, though the elevated P/E of 111.54 reflects market expectations that may leave limited margin for near-term upside.

November 2025
2025-11-26 Dutch Bros Inc. BROS
critical
Sell
2,500,000 shares
$136,924,542
Significance 9/10

Executive Chairman Boersma sells 2,500,000 shares (99.6% of holdings) for $136.9M at BROS in 16 transactions over two days

Travis Boersma, Executive Chairman of Dutch Bros Inc., executed 16 separate sales totaling 2,500,000 shares (2.50M shares) for $136,924,542.32 ($136.9M) on November 24-25, 2025, at prices ranging from $52.95 to $57.42 per share with a blended average price of $54.77. This sale eliminates 99.6% of his pre-transaction holdings, reducing his position from 2,509,817 shares (2.51M shares) to just 9,817 shares (9.8K shares). Across his complete open-market history spanning multiple tickers, Boersma's prior 20 sales have generated a 90-day well-timed rate of 100.00%, and his same-ticker history at BROS shows 5 of 5 prior sells were well-timed at the 90-day mark, with negative 90-day returns ranging from -16.9% to -22.3%. Against this track record of consistently well-timed exits, the current stock price of $58.28 stands 31.7% below the 52-week high of $85.37, reflecting a 90-day decline of -21.5%, suggesting the sale occurs within a broader downtrend where his historical pattern of recognizing inflection points may be repeating.

August 2025
2025-08-26 Dutch Bros Inc. BROS
high
Sell
787,681 shares
$54,305,208
Significance 7/10

Dutch Bros Executive Chairman Boersma sold 787,681 shares for $54.3M across 8 transactions on 2025-08-25 at $65.96–$69.59.

Travis Boersma, Executive Chairman, executed 8 separate sales totaling 787,681 shares for $54,305,207.89 on 2025-08-25 at prices ranging from $65.96 to $69.59, representing a 44.7% reduction in his pre-transaction holdings of 1,762,712 shares. The blended average sale price of $68.94 compares to the current market price of $72.27, indicating the shares have appreciated $3.33 since execution. His cross-ticker track record shows 20 prior sells with a 100.00% well-timed rate at the 90-day mark and an average 90-day return of -5.1%, suggesting a historical pattern of selling ahead of subsequent declines. At this ticker specifically, Boersma completed 5 prior sells on 2025-08-22 with outcomes not yet measurable; his same-ticker pattern has no prior well-timed sells at the 90-day mark. The sheer scale of this liquidation—nearly 790K shares in a single trading day—combined with his strong historical timing accuracy on cross-ticker sells and the company's elevated P/E of 195.32 against a market cap of $11.1B, warrants attention to whether such significant insider reduction signals deteriorating confidence in near-term valuation.

2025-08-25 Dutch Bros Inc. BROS
high
Sell
1,712,319 shares
$110,623,235
Significance 8/10

Dutch Bros Chair Boersma sells 1.71M shares for $110.6M across two days; holding reduced 57.2% to 1.28M shares post-transaction.

Travis Boersma, Executive Chairman of Dutch Bros, executed 10 separate sales totaling 1,712,319 shares for $110,623,234.71 on 2025-08-21 and 2025-08-22, at a blended average price of $64.60. This sale reduces his shareholding from 2,991,463 shares to 1,279,144 shares, a reduction of 57.2% of his pre-transaction holdings. The transaction occurs while the stock trades near current price of $69.64, within 18.4% of the 52-week high of $85.37. His cross-ticker track record shows 20 prior sells with a 100% well-timed rate at the 90-day horizon, though this metric reflects outcomes at other tickers; same-ticker outcomes at BROS remain unmeasurable. The magnitude and pace of this multi-day liquidation of majority stake is notable given the company's P/E of 188.22 and the executive's residual holding of 1.28M shares.

May 2025
2025-05-23 Dutch Bros Inc. BROS
high
Sell
1,263,479 shares
$83,955,221
Significance 7/10

Executive Chairman Boersma sells 1,263,479 shares across 14 transactions for $83,955,220.92, reducing holdings 39.4%

Travis Boersma, Executive Chairman of Dutch Bros Inc., executed 14 separate sales totaling 1,263,479 shares (1.26M shares) for $83,955,220.92 ($84.0M) on May 21–22, 2025, at prices ranging from $65.16 to $68.27 with a blended average of $66.45. This represents a -39.4% reduction in his holdings, from 3,203,724 shares pre-transaction to 1,940,245 shares post-transaction. The current stock price of $67.89 stands 20.5% below the 52-week high of $85.37, though up 11.1% over the prior 30 days. His cross-ticker track record shows 20 prior sells with an average 90-day return of -18.9%, yet BROS-specific timing outcomes from 5 prior sales on 2025-05-20 remain unmeasurable. The scale and velocity of this liquidation—executed over two consecutive trading days, with proceeds exceeding $84M—alongside a significantly elevated P/E of 242.46 and his historical sell patterns warrant investor scrutiny of near-term execution risk and management confidence at current valuations.

2025-05-21 Dutch Bros Inc. BROS
high
Sell
1,236,521 shares
$86,389,073
Significance 8/10

Executive Chairman Boersma sells 1,236,521 shares ($86.4M) across 10 transactions; holdings drop 35.8% to 2.22M shares. Stock now -24.0% from 52-week high.

Travis Boersma, Executive Chairman of Dutch Bros, executed 10 separate sales totaling 1,236,521 shares for $86,389,072.82 at blended average price $69.86 on 2025-05-19 and 2025-05-20. Post-transaction holdings fell from 3,455,132 shares to 2,218,611 shares, a reduction of 35.8%. The current stock price of $64.90 sits 24.0% below the 52-week high of $85.37, indicating the sales occurred in a elevated-price window relative to recent range extremes. His cross-ticker sell track record shows an average 30-day return of -18.4% following 20 prior sales, though same-ticker timing outcomes at BROS are not yet measurable. The transaction scale and composition warrant investor attention given the executive's seniority and the magnitude of capital deployed.

February 2025
2025-02-28 Dutch Bros Inc. BROS
high
Sell
209,862 shares
$16,235,401
Significance 6/10

Dutch Bros Executive Chairman Boersma sold 209,862 shares for $16,235,401.27 on 2025-02-27

Travis Boersma, Executive Chairman of Dutch Bros (BROS), executed 10 separate sales totaling 209,862 shares for $16,235,401.27 at prices ranging from $75.21 to $78.89, representing an 8.6% reduction from his pre-transaction holdings of 2,439,671 shares. The blended average sale price of $77.36 occurred while the stock trades at $79.16 today, suggesting a recent modest appreciation after the sale. Boerasma's prior sales history at Dutch Bros shows a string of sales on 2025-02-26, immediately preceding these filings, indicating a structured disposition pattern. Against the stock's strong momentum—up 28.0% in the 30-day window and 47.3% in the 90-day window—this large sale by a top executive merits investor attention regarding near-term conviction, particularly in light of an elevated P/E of 193.07 relative to recent quarterly net income of $12.6M.

2025-02-27 Dutch Bros Inc. BROS
high
Sell
854,591 shares
$63,799,523
Significance 7/10

Executive Chairman Boersma sold 854,591 shares ($63.8M) across 14 transactions Feb 25-26, reducing stake 27.0%

Travis Boersma, Executive Chairman of Dutch Bros Inc., executed 14 separate sales totaling 854,591 shares for $63,799,522.86 over February 25-26, 2025, reducing his holdings from 3,165,425 shares to 2,310,834 shares—a 27.0% reduction in his stake. The transactions were executed at prices ranging from $72.85 to $76.67, with a blended average price of $74.66, during a period when the stock has appreciated 28.5% over 30 days and 42.5% over 90 days. This large-scale liquidation by the company's top executive warrants investor attention given both the magnitude of the stake reduction and the current valuation context (P/E of 186.73, market cap of $11.8B on $12.6M net income), though the absence of a clear prior-trade timing pattern at this ticker limits inference about directional conviction.

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