Travis Boersma sells 1,499,999 shares for $92,558,343.62 via 10 scheduled trades at BROS, reducing holdings 38.4%
Travis Boersma, Executive Chairman, executed 10 separate sales totaling 1,499,999 shares (1.50M shares) for $92,558,343.62 ($92.6M) across June 10–11, 2026, at prices ranging from $60.34 to $64.10. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning the sales were scheduled rather than discretionary. Post-transaction, Boersma retains 2,410,800 shares (2.41M shares), a net reduction of 1,499,999 shares (-38.4% vs pre-transaction holdings of 3,910,799 shares). The current price of $65.03 sits 12.9% below the 52-week high of $74.66, while the stock has posted +28.3% over 30 days and +37.5% over 90 days. Across Boersma's broader cross-ticker open-market history, his 20 prior sells averaged a 90-day post-transaction return of -13.7%, though his five most recent BROS-specific trades (May 28 through June 1) are too recent to have measurable outcomes yet.