Reback Mitch

SG CFO Mitch Reback sold 72,000 shares for $2.7M across 10 separate transactions on 2024-12-09; holdings drop 62.1% to 43.9K shares.

Reback executed 10 separate sales totaling 72,000 shares for $2,719,427.95 at prices ranging from $37.31 to $41.22, reducing his stake from 115,901 to 43,901 shares—a 62.1% reduction in holdings. The sales occurred at prices modestly above the blended average of $37.77, and current price of $38.83 lies within the transaction range, suggesting the sales were executed during typical trading conditions rather than at inflated levels. Notably, Reback has sold at this ticker 5 times in rapid succession (three sales on 2024-11-19, one on 2024-11-18, and now 10 transactions on 2024-12-09), each filing distinct but together signaling a systematic reduction in exposure. While his cross-ticker track record shows a 50.00% well-timed sell rate across 9 prior sells, outcome data is not yet measurable for any of his same-ticker SG sales. The company itself remains unprofitable (net income $-20.8M on revenue of $173.4M in the latest quarter) despite solid annual revenue growth of 24.2%, a context that may be relevant to the CFO's decision to divest approximately 62% of his position.

CFO Reback Mitch sells 18.7K SG shares for $658.6K over Nov 18–19 at $35.31 avg; holds 351.0K post-sale.

Reback Mitch, CFO of Sweetgreen, Inc., executed 5 separate open-market sales totaling 18.7K shares for $658.6K between November 18–19, reducing his holdings by 5.0% to 351.0K shares. The blended average transaction price of $35.31 sits 6.8% below the current price of $37.89, and the company is currently unprofitable with a net loss of $-20.8M despite 24.2% annual revenue growth. His prior trades at SG show mixed timing: 2 of 4 prior sales were well-timed at the 90-day mark, with a recent August 2024 sale posting +7.8% and +5.5% 30-day returns but the March 2024 sale showing a strong +55.2% 90-day return (indicating he sold before a significant rally). The stock is up 7.4% over 30 days and 9.9% over 90 days, suggesting this sale occurred in an active uptrend rather than a downturn, and his cross-ticker track record shows moderate outcomes with a 50% well-timed rate at the 90-day horizon.

Sweetgreen CFO Reback Mitch sold 18,653 shares for $652,447.99 across 3 transactions at blended $34.98

Reback Mitch, CFO of Sweetgreen, executed 3 separate sales totaling 18,653 (18.7K shares) for $652,447.99 between August 16–20, 2024, reducing his holdings by 9.1% from 204,704 to 186,051 shares. The company is currently unprofitable with net income of $-14,460,000.00 on revenue of $184,641,000.00, though it is growing revenue at +24.2% annually. His prior sale at this ticker on 2024-03-12 produced a 90-day return of +55.2%, meaning the stock subsequently rose substantially after that sale—a poorly-timed outcome. The current stock price of $33.13 sits 11.4% below the 52-week high of $37.37, and the sales occurred at prices ranging from $33.39 to $36.61, near but not at elevated valuations within the recent range.