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EdgarHawk

Pisano Paulo

CHIEF HUMAN RESOURCES OFFICER

Officer
4 filings analyzed · 1 company · Latest 2025-11-10

Companies

Company Buys Sells Direction
Booking Holdings Inc. BKNG 0 7 Net selling

Activity

November 2025
2025-11-10 Booking Holdings Inc. BKNG
high
Sell
200 shares
$1,000,000
Significance 7/10

CHRO Paulo Pisano sold 200 BKNG shares at $5,000.00 for $1.0M on 2025-11-07; 5 of 5 prior BKNG sales preceded 90d declines

Paulo Pisano, Chief Human Resources Officer, executed a $1.0M sale of 200 Booking Holdings shares at $5,000.00, reducing holdings from 1.7K to 1.5K shares. This transaction extends a notable pattern at this ticker: across 5 prior sales at BKNG, all occurred before subsequent 90-day periods marked by negative returns, with his most recent sale on 2025-05-01 recording a 90d return of -95.6%. The current stock price of $198.34 sits 14.7% below its 52-week high of $232.64 and has declined 9.2% over 90 days, consistent with the prior sequence. While Pisano's cross-ticker track record shows a 100% well-timed sell rate at the 90-day mark (avg return -95.9%), the extreme magnitude of these returns and perfect timing across both historical and recent trades at BKNG merits scrutiny into whether execution reflects genuine foresight or represents a data anomaly requiring verification.

May 2025
2025-05-05 Booking Holdings Inc. BKNG
high
Sell
300 shares
$1,542,724
Significance 7/10

BKNG CFO Pisano Paulo sold 300 shares at $5,142.42 on 2025-05-01 (total $1.5M); prior BKNG sales 100% well-timed at 90d, all showing -95.6% to -96.4% declines post-sale.

Pisano Paulo, Chief Human Resources Officer of Booking Holdings, sold 300 shares (14.9% of holdings) at $5,142.42 for $1,542,724.50 on 2025-05-01. His track record at BKNG is notably consistent: all 4 prior measurable sales at this ticker were well-timed, each followed by 90-day declines ranging from -95.6% to -96.4%. His cross-ticker insider history shows 9 prior sells with a 100.00% well-timed rate at the 90-day mark and an average 90d return of -96.0%, indicating a pattern of selling into strength before price deterioration. Current BKNG trading is near 52-week highs (2.1% below peak at $212.01), having risen 21.2% over 30 days and 10.9% over 90 days — conditions consistent with the timing dynamic his prior transactions establish. The company's fundamentals remain solid (P/E 2.57, $4.8B revenue, +11.1% annual growth, $1.2B net income), so this sale does not reflect earnings erosion; it reflects an executive's demonstrated pattern of selling during upward price movements that precede reversals.

March 2025
2025-03-06 Booking Holdings Inc. BKNG
high
Sell
850 shares
$4,190,844
Significance 8/10

BKNG: Chief HR Officer Paulo Pisano sold 850 shares ($4.2M) on 2025-03-04; exits 29.7% of pre-transaction holdings. 5 of 5 prior BKNG sales were 90d well-timed.

Paulo Pisano, Chief Human Resources Officer, divested 850 shares of Booking Holdings Inc. at $4,930.41 per share on 2025-03-04, reducing his holdings from 2,864 to 2,014 shares (a 29.7% reduction in pre-transaction holdings). This is a material equity reduction for a senior officer. Across his 5 prior trades at BKNG, all were sells, and 100% demonstrated negative 90-day returns (ranging from -95.6% to -96.2%), meeting the definition of well-timed sales where the stock declined after the insider's exit. While current price of $187.84 is 11.4% below the 52-week high, this transaction occurred at $4,930.41 in March 2025—an internal reference point requiring careful reconciliation with contemporaneous market data. The consistent pattern of well-timed exits at this ticker warrants investor attention to whether the current market price reflects new information the insider may have been aware of at transaction time.

November 2024
2024-11-25 Booking Holdings Inc. BKNG
high
Sell
170 shares
$878,170
Significance 6/10

Chief HR Officer Paulo Pisano sells 170 BKNG shares for $878,169.85; 5 prior sales all well-timed with 90d declines

Paulo Pisano, Chief Human Resources Officer at Booking Holdings, sold 170 shares at $5,165.70 on 2024-11-22, reducing his holdings from 3,787 to 3,617 shares. His track record across all prior open-market sales shows a 90d well-timed rate of 100.00%, with 5 prior trades at BKNG each showing negative 90-day returns (-95.8% to -96.2%), indicating consistent timing ahead of price declines. Against this backdrop, the current sale occurs when the stock trades at $204.35, near its 52-week high of $208.44 and up 17.5% over the past 30 days and 31.6% over 90 days. The company's fundamentals remain solid—$8.0B quarterly revenue, $1.2B net income, and 25.0% annual revenue growth—but the accumulation of well-timed sales by this executive may signal awareness of valuation risk at elevated levels.

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