BKNG CFO D'Emic Susana sold 858 shares for $3.1M (blended avg $3,614.70) on 2024-08-15; prior BKNG sales 5-of-5 well-timed at 90d.
D'Emic Susana, SVP, CAO & Controller at Booking Holdings, executed 3 separate sales totaling 858 shares for $3,101,414.32 on 2024-08-15, reducing holdings by 12.5% to 6,027 shares post-transaction. Her track record across Booking (5 prior trades at this ticker) shows a 100% well-timed sell pattern at the 90-day mark, with 90-day returns averaging -95.0% to -96.3% following each sale—consistent with selling ahead of subsequent declines. The current stock price of $144.75 is -12.1% from the 52-week high of $164.76 and down -9.3% over the past 30 days, fitting within the temporal pattern of prior outcomes. This filing merits observation given the executive's demonstrated consistency in timing exit points at this specific company, though the transaction occurs within a normal range of portfolio management at a company with strong fundamentals (25% annual revenue growth, $5.9B quarterly revenue, $1.2B net income).