BKNG Booking Holdings Inc. Insider Trading

Peter Millones (EVP, General Counsel, BKNG) sells 62,500 shares for $10,229,456.17 via 10b5-1 plan

Peter J Millones executed 4 separate sales totaling 62,500 shares for $10,229,456.17 on 2026-05-26, reducing his holdings from 487,575 shares to 425,075 shares (-12.8%). The sales occurred at prices ranging from $162.96 to $164.64 per share, with a blended average price of $163.67. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-11-26, meaning it was scheduled and not discretionary. Stock is trading at $168.37 (current), down 5.2% over the last 30 days and down 27.9% from its 52-week high of $233.58. The scheduled nature of the sale eliminates timing discretion as an analytical consideration.

BKNG CEO Glenn Fogel sold 16,726 shares ($3.1M) in 4 transactions on 2026-04-15 at prices $183.00–$186.01

Fogel executed 4 separate sales totaling 16,726 shares for $3,100,294.06 on 2026-04-15, reducing his position from 314,900 to 298,174 shares (a 5.3% reduction). The blended average transaction price was $185.36, close to the current price of $184.56. His cross-ticker track record shows 20 prior sells with an average 30-day return of -95.7%, and his 5 prior sales at BKNG (all on 2026-03-16) also exhibited -95.7% 30-day returns, though the 90-day outcomes for those March trades remain unmeasurable. The timing pattern shows 0 of 0 prior sells were well-timed at the 90-day mark. The sale occurred while BKNG is down 20.7% from its 52-week high of $232.64 but up 3.9% over 30 days, and the stock trades at a P/E of 2.22 with strong recent fundamentals (revenue $9.0B, net income $1.2B, annual growth +13.4%). Investors should monitor whether this sale pattern—occurring after recent gains and amid a sustained decline from 52-week highs—develops further context as near-term outcomes emerge.

BKNG CEO Fogel Glenn D sold 669 shares for $2,871,413.28 via 10b5-1 plan on 2026-03-16

CEO Fogel Glenn D executed 26 separate sales totaling 669 shares for $2,871,413.28 on 2026-03-16, with prices ranging from $4,262.06 to $4,330.20 and a blended average of $4,292.10. This transaction is scheduled under a pre-arranged 10b5-1 trading plan adopted on 2024-12-09, making it a programmatic disposal rather than a discretionary trading decision. The sale reduced his holdings from 13,265 shares to 12,596 shares, a -5.0% decline in his position. As a scheduled divestment under a fixed plan, this transaction carries routine significance and provides no signal about the CEO's current conviction or market outlook.

CEO Glenn Fogel sold 560 shares at blended avg $4,092.82 via pre-arranged 10b5-1 plan; post-transaction holdings: 18,995 shares

Glenn D Fogel, CEO and President of Booking Holdings, executed 30 separate sales totaling 560 shares for $2,291,979.00 on February 10 and 17, 2026. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-12-09, meaning the sales were scheduled and not discretionary. Post-transaction, Fogel holds 18,995 shares, down from 19,555 shares, representing a -2.9% reduction in his disclosed position. The multi-tranche execution across two dates with prices ranging from $4,038.03 to $4,131.10 reflects the methodical, non-discretionary nature of plan-based trading rather than any time-sensitive market judgment.

BKNG CEO Glenn D Fogel sold 452 shares for $1.9M across 17 transactions on 2026-02-17 at blended avg $4,149.75

Glenn D Fogel, CEO and President of Booking Holdings, executed 17 separate sales totaling 452 shares for $1,875,688.21 on 2026-02-17, reducing his holdings from 18,995 shares to 18,543 shares (a -2.4% reduction vs pre-transaction holdings). The sales occurred at prices ranging from $4,135.91 to $4,165.72, with a blended average price of $4,149.75. Context is limited by the fact that this filing is recent (2026-02-17) and all outcome metrics (30-day and 90-day returns) are not yet measurable; additionally, the insider's prior trades at BKNG show 5 prior sells with no measurable outcomes at the 90-day mark. The company's fundamentals show strong operational performance: annual revenue growth of +13.4%, net income of $1,196,732,000.00, and a P/E of 2.06. The current market price of $170.80 reflects a significant decline from the 52-week high of $232.64 (down 26.6% from peak) and represents a 16.5% decline over the prior 30 days.

Booking CEO Fogel sells 953 shares for $4.9M via pre-arranged 10b5-1 plan on 2026-01-15

Glenn D Fogel, CEO and President of Booking Holdings, executed 30 separate sales totaling 953 shares for $4,937,815.54 on 2026-01-15 at a blended average price of $5,181.34. Post-transaction holdings stand at 19,615 shares, a reduction of 4.6% versus pre-transaction holdings of 20,568 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-12-09, making it scheduled rather than discretionary. For investors, the key signal is that Fogel's substantial equity stake remains intact at 19.6K shares even after this divestiture, and the mechanical nature of 10b5-1 execution removes timing as an interpretive factor—the sale reflects prior planning rather than current market assessment.

CEO Fogel sells 571 shares at blended avg $5,414.53 (30 separate transactions on 2025-12-15)

Glenn D Fogel, CEO and President of Booking Holdings, executed 30 separate sales totaling 571 shares for $3,091,694.93 on 2025-12-15 across prices ranging from $5,362.05 to $5,444.74 per share. Post-transaction holdings of 21,010 shares represent a net -2.6% reduction against pre-transaction holdings of 21,581 shares. The fractional transaction sizes (ranging from 10 to 60 shares per tranche) and the concentrated execution on a single date suggest a systematic liquidation rather than opportunistic selling. Fogel's cross-ticker track record shows 20 prior sells, though 5 prior BKNG-specific trades show outcomes not yet measurable; absent measurable historical timing outcomes at this ticker and given the high volume of micro-transactions, this sale warrants routine monitoring of subsequent quarterly position disclosures to establish whether this represents an isolated event or part of a broader portfolio shift.

BKNG CEO Fogel sells 442 shares across 16 transactions for $2,415,502.20 on 2025-12-15

Glenn D Fogel, CEO and President of Booking Holdings, executed 16 separate sales totaling 442 shares for $2,415,502.20 on 2025-12-15, reducing his holdings from 21,010 to 20,568 shares (-2.1%). The sales occurred at prices ranging from $5,445.66 to $5,482.10, with a blended average of $5,464.94. The company's latest quarterly revenue was $9,008,000,000 with net income of $1,196,732,000, showing annual revenue growth of +11.1%. Without disclosed scheduling information (Rule 10b5-1 plan status) or additional context regarding the motivation for these sales, the transaction represents a routine partial reduction in a concentrated executive position at a profitable, growing company.

Booking CEO Fogel sells 400 shares across 25 transactions on 2025-11-17 for $2,003,074.50 ($2.0M)

Glenn D Fogel, CEO and President of Booking Holdings, executed 25 separate sales totaling 400 shares for $2,003,074.50 at a blended average price of $5,007.69, reducing his holdings from 22.2K to 21.8K shares (-1.8%). The transaction occurred on 2025-11-17 as BKNG stock trades at $187.63 (note: the per-transaction prices reflect the documented sale execution, not the current market price). Fogel's cross-ticker track record shows 20 prior open-market sales, providing a modest baseline for comparison, though same-ticker outcome timing cannot yet be assessed. The company's fundamentals remain solid: $9.0B quarterly revenue, $1.2B net income, and +11.1% annual revenue growth, alongside a notable P/E of 2.30.

BKNG CEO Fogel Glenn D sold 170 shares for $860,581.80 on 2025-11-17; still holds 21.6K shares post-transaction.

Fogel Glenn D, CEO and President of Booking Holdings, executed 11 separate sales totaling 170 shares for $860,581.80 on 2025-11-17 at prices ranging from $5,048.50 to $5,083.61 (blended average: $5,062.25). The sale reduced his holdings from 21.8K to 21.6K shares, representing a 0.8% reduction in position. Stock price has declined 19.4% from its 52-week high and 8.8% over the past 30 days, suggesting the CEO sold into a weakening market rather than during strength. His cross-ticker track record shows 20 prior open-market sales, but no timing outcome data is yet available for this specific transaction or his four other same-ticker sales executed on the same date.