Steve Ladd Huffman

Reddit CEO Huffman sells 18,000 shares for $3.6M via scheduled 10b5-1 plan; holds 373.8K shares post-transaction

Steve Ladd Huffman, who was CEO at the time, executed 12 separate sales totaling 18,000 shares for $3,561,471.32 on 2026-07-15 under a pre-arranged 10b5-1 trading plan adopted on 2025-05-19. The blended average sale price was $197.86, while the current stock price is $181.18, indicating the stock has declined since the sales. Huffman retains 373,814 shares of non-derivative holdings post-transaction, and maintains 1,099,255 shares in stock options through The XYZ Revocable Trust, preserving substantial ongoing equity exposure. The scheduled nature of this transaction (10b5-1 plan) removes discretionary timing considerations from the analysis; the sales were predetermined, not responsive to recent price action or business developments.

Reddit CEO Steve Ladd Huffman sells 18,000 shares for $3.1M via scheduled 10b5-1 plan on 2026-06-30

Steve Ladd Huffman, who was CEO at the time of this filing, executed 5 separate sales totaling 18,000 shares for $3,116,400.86 at prices ranging from $170.71 to $174.61. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning it was scheduled and not discretionary. Post-transaction, Huffman retains 373,814 non-derivative shares plus significant derivative holdings of 1,117,255 stock options through The XYZ Revocable Trust, indicating he maintains substantial exposure to Reddit. The sale occurs as Reddit's stock trades at $194.67 and is up 15.1% over 30 days and 43.1% over 90 days, though still 31.2% below its 52-week high of $282.95. Investors should note this represents a scheduled portfolio rebalancing through an established plan rather than a discretionary move, and the insider's overall position remains significant given derivative holdings that exceed his non-derivative stake.

Reddit CEO Steve Ladd Huffman sold 18,000 shares for $3,208,606.00 on 2026-06-15 under pre-arranged 10b5-1 plan

CEO Steve Ladd Huffman executed 12 separate sales totaling 18,000 shares for $3,208,606.00 on 2026-06-15 at prices ranging from $169.48 to $181.78, with a blended average price of $178.26. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning it was scheduled rather than discretionary. The stock currently trades at $165.95, down 41.4% from its 52-week high of $282.95, though it has gained 4.3% over 30 days and 20.2% over 90 days. Post-transaction, Huffman retains 373,814 shares in non-derivative holdings, representing a 4.6% reduction from his prior position of 391,814 shares, with substantially larger derivative holdings of 1,135,255 shares remaining through stock options. The scheduled nature of this transaction under a 10b5-1 plan means the sale timing reflects predetermined execution rather than a discretionary market timing decision by the insider.

Reddit CEO Steve Huffman executes 8 scheduled sales of 18,000 shares for $3,134,315.61 under 10b5-1 plan

Steve Ladd Huffman executed 8 separate sales totaling 18,000 shares for $3,134,315.61 on 2026-05-29 under a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, reducing his non-derivative holdings from 391,814 to 373,814 shares (-4.6%). The sales occurred across a price range of $167.59 to $176.09 with a blended average of $174.13, compared to the current price of $169.13 (-40.2% from the 52-week high of $282.95). Huffman retains 1,153,255 shares through derivative securities (stock options), so his overall position remains substantial. This transaction is scheduled, not discretionary, removing any timing inference; the filing itself carries the compliance structure of a planned program rather than a signal of changed conviction.

Reddit CEO Steve Ladd Huffman sells 18,000 shares for $2.8M via 10b5-1 plan; stock down 45.3% from 52-week high

On 2026-05-15, CEO Steve Ladd Huffman executed 6 separate sales totaling 18,000 shares for $2,828,744.07 at prices ranging from $154.19 to $158.96, reducing his holdings to 411,195 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning it was scheduled rather than discretionary. The stock is currently trading at $154.88, down 45.3% from its 52-week high of $282.95 and down 5.4% over the past 30 days, though it has gained 5.0% over 90 days. Across his prior 5 trades at Reddit, Huffman's dispositions have resulted in 30-day and 90-day declines ranging from -6.3% to -10.0%, whereas his cross-ticker track record shows an average 90-day return of +4.3%, suggesting his Reddit-specific outcomes diverge materially from his broader open-market activity.

Reddit CEO Steve Huffman exercises options and sells all resulting shares for ~$3.09M in a net-zero transaction

Reddit CEO Steve Huffman executed a classic "exercise-and-sell" transaction, acquiring shares through an options exercise and immediately disposing of all eighteen thousand resulting shares across nine sale tranches — leaving his net ownership position completely unchanged. The stock has staged a strong short-term rally and sits meaningfully below its longer-term highs, making this a sell into recent strength. Reddit itself is in robust financial shape, with rapidly growing revenue and consistent profitability, so this transaction reflects no obvious concern about the company's trajectory. What the historical record does reveal, however, is that all five of Huffman's prior sells in Reddit stock were poorly timed: every previous exit was followed by the stock rising afterward, and this pattern has been entirely uniform with no exceptions. Adding nine more sale tranches to that record doesn't change the fundamental nature of the transaction — it is a net-zero exercise-and-sell that converts an option grant into cash — but investors should be aware that Huffman's prior exits have consistently preceded further appreciation rather than declines.

Reddit CEO Steve Ladd sells 18,000 shares for $2.9M via scheduled 10b5-1 plan; retains 411.2K shares

Steve Ladd, who was CEO at the time, executed 4 separate sales totaling 18,000 shares for $2,851,237.35 at prices ranging from $156.41 to $159.21 per share. This transaction was part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, making it scheduled rather than discretionary. The sale represents a 4.2% reduction in his holdings, with Ladd retaining 411,195 shares post-transaction. As a scheduled trade under 10b5-1, this represents a routine portfolio execution and does not reflect real-time trading decisions.

Reddit CEO Steve Ladd sold 18,000 shares ($2.4M) via 8 transactions on 2026-03-31 under 10b5-1 plan from 2025-05-19

Steve Ladd, who was CEO at the time, executed 8 separate sales totaling 18,000 shares (18.0K shares) for $2,389,852.46 ($2.4M) at prices ranging from $126.40 to $134.84, with a blended average price of $132.77. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning the sales were scheduled rather than discretionary. Post-transaction holdings total 411,195 shares (411.2K shares), representing a net reduction of 4.2% from his pre-transaction holdings of 429,195 shares (429.2K shares). As a scheduled disposition under a previously adopted plan, this sale reflects pre-committed liquidity execution rather than a response to current market conditions.

Reddit CEO Huffman Steve Ladd sells 18,000 shares for $2,391,428 under pre-arranged 10b5-1 plan

Huffman Steve Ladd, who was CEO & President at the time of filing, executed 5 separate sales totaling 18,000 shares for $2,391,428.00 on 2026-03-13, reducing holdings from 429.2K shares to 411.2K shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning the sales were scheduled rather than discretionary. The blended average price across all five transactions was $132.86 per share. Post-transaction holdings remain substantial at 411,195 shares, indicating continued significant stake retention despite the sale activity.

Reddit CEO Huffman sells 18,000 shares for $2.6M via scheduled 10b5-1 plan, retains 411.2K shares.

Huffman Steve Ladd, who was CEO at the time, executed 7 separate sales totaling 18,000 shares for $2,612,194.21 at an average price of $145.12 on 2026-02-27. This disposition is part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-19, meaning the sales were scheduled and not discretionary. Post-transaction holdings of 411.2K shares represent a 4.2% reduction from the pre-transaction level of 429.2K shares, a relatively modest portfolio adjustment. As a scheduled 10b5-1 transaction, this activity reflects pre-determined execution rather than a timing decision made in response to current market conditions.