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EdgarHawk

George L Holm

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Director Officer

Latest: Officer & Director selling · June 2026

13 filings analyzed · 1 company · Latest 2026-06-22

Companies

Company Buys Sells Direction
Performance Food Group Co PFGC 0 52 Net selling

Activity

June 2026
low
Sell
33,000 shares
$3,437,994
Significance 4/10

Holm sells 33,000 PFGC shares for $3.4M under pre-arranged 10b5-1 plan; retains 1.62M shares plus 95,131 options

George L Holm executed three separate sales totaling 33,000 shares for $3,437,994.28 ($3.4M) on 2026-06-18, at a blended average price of $104.18, representing a 2.0% reduction of his pre-transaction holdings of 1.65M shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled rather than discretionary. Post-transaction, Holm retains 1,621,552 shares (1.62M shares) in addition to 95,131 shares in option holdings, so his economic stake in PFGC remains material. His same-ticker history at PFGC shows four recent sales on 2026-06-04 with outcomes not yet measurable, plus a 2026-05-21 sale that returned +12.4% within 30 days, indicating the stock has moved favorably after his prior PFGC sales. The transaction occurred with the stock up 9.6% over 30 days and 22.4% over 90 days, and currently trading 5.9% below its 52-week high of $109.05.

medium
Sell
33,000 shares
$3,125,913
Significance 5/10

George L Holm sold 33,000 shares of PFGC for $3,125,912.60 via scheduled 10b5-1 plan on 2026-06-04

George L Holm executed 4 separate sales totaling 33,000 shares for $3,125,912.60 on 2026-06-04 at prices ranging from $94.10 to $97.22 (blended average $94.72), reducing his non-derivative holdings from 1.65M to 1.62M shares. This transaction is part of a pre-arranged 10b5-1 trading plan, indicating scheduled execution rather than discretionary action. The insider retains 128,131 shares through derivative options (Right to Buy), maintaining meaningful exposure to PFGC. Stock price context shows PFGC is currently at $97.12, down 10.9% from its 52-week high of $109.05 but up 4.6% over 30 days and 11.0% over 90 days, reflecting near-term momentum despite distance from yearly peaks.

May 2026
low
Sell
33,000 shares
$3,124,938
Significance 3/10

George L Holm sold 33,000 shares of PFGC for $3.1M in 5 separate transactions on 2026-05-21 under pre-arranged 10b5-1 plan

George L Holm executed 5 separate sales totaling 33,000 shares (33.0K shares) for $3,124,938.10 ($3.1M) on 2026-05-21, with a blended average price of $94.70. This represents a -2.0% reduction of his pre-transaction holdings of 1,654,552 shares (1.65M shares), leaving him with 1,621,552 shares (1.62M shares) post-transaction. The sales were executed under a pre-arranged 10b5-1 trading plan, meaning they were scheduled rather than discretionary. At the current price of $93.63, the stock is -14.1% from its 52-week high of $109.05. His prior trades at PFGC show mixed outcomes: three sales on 2025-09-02 posted 30-day returns of -1.1%, -2.5%, and -2.0%, while two sales on 2025-08-01 posted 30-day returns of +1.3% and +2.2%, indicating variability in post-sale performance at this ticker.

September 2025
low
Sell
35,436 shares
$3,703,158
Significance 4/10

PFGC insider George L. Holm sells 35,436 shares across 3 transactions for $3.7M at blended average $104.50

George L. Holm sold 35,436 shares (35.4K shares) in 3 separate open-market transactions on 2025-09-02 for $3,703,158.10 ($3.7M), reducing his post-transaction holdings to 1,621,552 shares (1.62M shares), a net change of -2.1% vs pre-transaction holdings. The stock is currently trading at $103.74, down 1.4% from the 52-week high of $105.18, while the 30-day return is +3.9% and 90-day return is +18.2%. Across his same-ticker history at PFGC, Holm's prior 5 trades have generated mixed outcomes—recent sales in July and August showed strong 30-day returns (13.7%, 13.2%, 2.2%, 1.3%), but his sole measurable 90-day outcome (a June 2025 sale) returned +14.0%, indicating that sale was poorly timed relative to his sell decision. The transaction occurs at levels near the 52-week high, with the blended sale price of $104.50 within 0.7 points of the recent peak, and takes place as the company reports a P/E of 57.96 on $15.3B in quarterly revenue and +8.6% annual revenue growth.

August 2025
medium
Sell
35,436 shares
$3,538,474
Significance 4/10

PFGC insider HOLM sells 35,436 shares ($3.5M) in 2 transactions at $99.20–$100.12; retains 1,560,361 shares post-sale

HOLM executed 2 separate sales totaling 35,436 shares for $3,538,473.84 at a blended average price of $99.86, near the current price of $99.84 and near the 52-week high of $102.08. The insider retains 1,560,361 shares (1.56M shares), representing a -2.2% reduction in holdings. His cross-ticker track record shows 20 prior open-market sells with an average 90-day return of +5.4%, though only 37.50% were well-timed (negative post-sale returns); his prior PFGC sales have been mixed, with 1 of the measurable 90-day outcomes (+26.1% in May) outperforming and 2 recent July sales showing strong 30-day gains (+13.2%, +13.7%) but no 90-day outcome yet available. The stock has risen +12.3% over 30 days and +23.1% over 90 days, placing it near the upper end of its 52-week trading range. Against the company's elevated P/E of 41.60 and modest annual revenue growth of +1.8%, the timing of this sale near the 52-week high and the scale of the liquidation warrant observation of the broader context.

July 2025
low
Sell
35,436 shares
$3,131,828
Significance 4/10

George L Holm sells 35,436 shares at $88.28–$88.67 for $3.1M; retains 1.56M shares in Performance Food Group.

George L Holm executed 2 separate sales totaling 35,436 shares for $3,131,827.77 on 2025-07-01, reducing his holdings from 1,595,502 to 1,560,066 shares (-2.2%). The transaction prices of $88.28–$88.67 are near but slightly below the 52-week high of $90.93 and marginally above the current price of $88.19. Across his cross-ticker track record, Holm's prior sells averaged a 90-day return of +2.1%, indicating his historical sales were poorly timed (stock rose after). At PFGC specifically, his prior measurable sale from 2025-04-01 posted a +11.2% 90-day return, again poorly timed. The company trades at a P/E of 36.75 on annual revenue growth of +1.8%, reflecting elevated valuation relative to modest topline expansion. This sale represents a modest reduction of holdings rather than a material exit.

June 2025
medium
Sell
35,435 shares
$3,153,524
Significance 4/10

George L. Holm sells 35,435 shares at $88.99 avg; retains 1.56M shares post-transaction

George L. Holm executed two separate sales totaling 35,435 shares for $3,153,524.40 on 2025-06-02, reducing his PFGC holdings by 2.2% to 1.56M shares. The sales occurred near the 52-week high ($90.93), with the blended average price of $88.99 reflecting the stock's current strength (+7.6% over 30 days, +9.2% over 90 days). His prior trades at this ticker show mixed outcomes: the most measurable 90-day result (from 2025-03-03) was +5.7%, indicating the stock subsequently rose after that sell; his more recent PFGC sales in May and April remain within their measurable 30-day windows with positive returns (+9.9%, +10.6%, +3.2%, +2.4%). Cross-ticker, his 17 prior open-market sells averaged +0.8% at 90 days with a 53.85% well-timed rate, suggesting modest predictive accuracy. The transaction itself leaves the insider with substantial residual exposure (1.56M shares), which is consistent with active position management rather than a fundamental exit from the stock.

May 2025
medium
Sell
35,436 shares
$2,886,700
Significance 5/10

PFGC CFO George Holm sold 35,436 shares for $2,886,699.90 on 2025-05-01; retains 1.56M shares

George Holm executed 2 separate sales totaling 35,436 shares for $2,886,699.90 at blended average price $81.46, reducing his holdings from 1.60M to 1.56M shares (-2.2%). The sales occurred near PFGC's 52-week high of $90.93 (current price $82.59 is -9.2% from that peak), suggesting the timing captured elevated valuation. However, Holm's cross-ticker track record shows a 66.67% well-timed sell rate over 15 prior open-market sales, though his same-ticker history at PFGC (5 prior sells) shows 0 well-timed outcomes at the 90-day mark, indicating mixed effectiveness of his timing at this specific company. Despite the modest -2.2% portfolio reduction, he maintains substantial holdings of 1.56M shares, which limits the signal strength of this filing.

April 2025
medium
Sell
35,435 shares
$2,800,318
Significance 5/10

HOLM sold 35,435 shares at $79.03 avg for $2.8M, retaining 1.56M shares; repeated sell pattern at PFGC shows recent weakness.

George L. Holm executed 2 separate sales totaling 35,435 shares (35.4K shares) for $2,800,318.07 on 2025-04-01, at blended average price $79.03, which is below the current price of $80.94 but well below the 52-week high of $90.93. His post-transaction holdings of 1,560,066 shares (1.56M shares) represent a -2.2% reduction from prior position. This sale occurs in a sequence: Holm has executed 5 prior trades at PFGC since 2025-02-03, all of them sales, with the most recent four clustered on 2025-03-03 showing 30-day returns of -2.3%, -5.5%, -4.5%, and -3.6%. The stock has declined -2.5% over 30 days and -3.7% over 90 days from current price levels, and at the prior trades Holm's outcomes have yet to demonstrate positive 90-day performance at this ticker (0 of 0 prior sells well-timed at 90-day mark, per SAME-TICKER HISTORY). While his cross-ticker track record shows a 66.67% well-timed rate on 13 prior sells, the consistent recent selling pattern at PFGC specifically, combined with persistent post-sale weakness, suggests the insider is responding to near-term price action rather than demonstrating conviction.

March 2025
medium
Sell
35,436 shares
$2,966,145
Significance 5/10

PFGC CFO George L. Holm sells 35,436 shares across 4 transactions for $2,966,144.99; stock down -10.3% from 52-week high

George L. Holm executed 4 separate sales of 35,436 shares (35.4K shares) for $2,966,144.99 (blended average price $83.70) on 2025-03-03, reducing his holdings by 2.2%. The stock is currently trading at $81.60, down 9.6% over 30 days and 8.9% over 90 days from the sale date, and sits 10.3% below its 52-week high of $90.93. His cross-ticker track record shows a 33.33% well-timed sell rate across 9 prior open-market sells, though measurable outcomes on his prior trades at PFGC are limited—three February trades remain too recent for 90-day assessment, and two January trades showed positive 30-day returns (+6.1% and +7.5%) but lack 90-day outcomes. The company trades at a P/E of 32.90 with $15.6B in latest quarterly revenue and $42.4M net income, showing 1.8% annual revenue growth. The sale occurs amid a period of share price weakness, though no scheduled trading plan (10b5-1) FLAG is noted, meaning this was discretionary activity.

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