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PFGC Performance Food Group Co Insider Trading

Latest: Officer & Director Sold $3.7M of Shares · Jul 2026

Multiple insiders have been active at Performance Food Group Co (PFGC): 5 distinct insiders account for 0 buy filings and 23 sell filings as of Jul 2026. Its highest-significance filing in the last 90 days: Officer & Director George L Holm sold $3.7M, transaction dated Jul 2026.

23 filings analyzed · Latest 2026-07-17

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Buys
0
Sells
23
Insiders
5
Direction
Net selling

Performance Food Group Co leadership

CEO
Scott E. McPherson — Chief Executive Officer
CFO
H. Patrick Hatcher — Chief Financial Officer
General Counsel
A. Brent King — Executive Vice President, General Counsel and Secretary
Chair
George L. Holm — Chairman & CEO

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a medium insider sell (n ≈ 4,738, 2024-2026). Past results don't predict the future. How we measure this ↗

July 2026
2026-07-17 10b5-1 Plan
medium
See Remarks
33,000 shares
$3,722,252
@ $112.80
Significance 5

George L Holm sells 33,000 shares of PFGC for $3,722,252.33 via scheduled 10b5-1 plan

George L Holm executed 3 separate sales totaling 33,000 shares for $3,722,252.33 at a blended average price of $112.80 on 2026-07-16. This transaction is part of a pre-arranged 10b5-1 trading plan, making it scheduled rather than discretionary. Post-transaction, Holm retains 1,621,552 shares in non-derivative holdings, representing a -2.0% reduction from his pre-transaction position of 1,654,552 shares, while maintaining 29,131 shares in derivative options. The current stock price of $111.76 sits 4.0% below the 52-week high of $116.42 and has gained 8.1% over 30 days and 19.5% over 90 days, while the company trades at a P/E of 53.47 on $16.3B in quarterly revenue and $41.7M in quarterly net income.

2026-07-02 10b5-1 Plan
low
See Remarks
33,000 shares
$3,706,031
@ $112.30
Significance 4

George L Holm sells 33,000 PFGC shares at blended avg $112.30 (scheduled 10b5-1 plan) on 2026-07-01

George L Holm executed 3 separate sales totaling 33,000 shares for $3,706,030.80 on 2026-07-01 under a pre-arranged 10b5-1 trading plan, representing a 2.0% reduction of his non-derivative holdings. The stock is trading near its 52-week high at $113.09 (-0.1% from $113.17 peak), with 30-day and 90-day returns of +17.5% and +34.6% respectively, indicating strong recent price momentum. His cross-ticker track record shows 20 prior sells with an average 90-day return of +2.2%, while his same-ticker history at PFGC shows 5 prior measurable sales; outcomes for the most recent same-ticker transactions remain unmeasurable. The scheduled nature of the 10b5-1 plan distinguishes this from discretionary activity, and his remaining non-derivative holdings of 1,621,552 shares remain substantial alongside 62,131 shares in call options.

June 2026
2026-06-22 10b5-1 Plan
low
See Remarks
33,000 shares
$3,437,994
@ $104.18
Significance 4

Holm sells 33,000 PFGC shares for $3.4M under pre-arranged 10b5-1 plan; retains 1.62M shares plus 95,131 options

George L Holm executed three separate sales totaling 33,000 shares for $3,437,994.28 ($3.4M) on 2026-06-18, at a blended average price of $104.18, representing a 2.0% reduction of his pre-transaction holdings of 1.65M shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled rather than discretionary. Post-transaction, Holm retains 1,621,552 shares (1.62M shares) in addition to 95,131 shares in option holdings, so his economic stake in PFGC remains material. His same-ticker history at PFGC shows four recent sales on 2026-06-04 with outcomes not yet measurable, plus a 2026-05-21 sale that returned +12.4% within 30 days, indicating the stock has moved favorably after his prior PFGC sales. The transaction occurred with the stock up 9.6% over 30 days and 22.4% over 90 days, and currently trading 5.9% below its 52-week high of $109.05.

2026-06-05 10b5-1 Plan
medium
See Remarks
33,000 shares
$3,125,913
@ $94.72
Significance 5

George L Holm sold 33,000 shares of PFGC for $3,125,912.60 via scheduled 10b5-1 plan on 2026-06-04

George L Holm executed 4 separate sales totaling 33,000 shares for $3,125,912.60 on 2026-06-04 at prices ranging from $94.10 to $97.22 (blended average $94.72), reducing his non-derivative holdings from 1.65M to 1.62M shares. This transaction is part of a pre-arranged 10b5-1 trading plan, indicating scheduled execution rather than discretionary action. The insider retains 128,131 shares through derivative options (Right to Buy), maintaining meaningful exposure to PFGC. Stock price context shows PFGC is currently at $97.12, down 10.9% from its 52-week high of $109.05 but up 4.6% over 30 days and 11.0% over 90 days, reflecting near-term momentum despite distance from yearly peaks.

May 2026
2026-05-22 10b5-1 Plan
low
See Remarks
33,000 shares
$3,124,938
@ $94.70
Significance 3

George L Holm sold 33,000 shares of PFGC for $3.1M in 5 separate transactions on 2026-05-21 under pre-arranged 10b5-1 plan

George L Holm executed 5 separate sales totaling 33,000 shares (33.0K shares) for $3,124,938.10 ($3.1M) on 2026-05-21, with a blended average price of $94.70. This represents a -2.0% reduction of his pre-transaction holdings of 1,654,552 shares (1.65M shares), leaving him with 1,621,552 shares (1.62M shares) post-transaction. The sales were executed under a pre-arranged 10b5-1 trading plan, meaning they were scheduled rather than discretionary. At the current price of $93.63, the stock is -14.1% from its 52-week high of $109.05. His prior trades at PFGC show mixed outcomes: three sales on 2025-09-02 posted 30-day returns of -1.1%, -2.5%, and -2.0%, while two sales on 2025-08-01 posted 30-day returns of +1.3% and +2.2%, indicating variability in post-sale performance at this ticker.

September 2025
2025-09-03 10b5-1 Plan
low
See Remarks
35,436 shares
$3,703,158
@ $104.50
Significance 4

PFGC insider George L. Holm sells 35,436 shares across 3 transactions for $3.7M at blended average $104.50

George L. Holm sold 35,436 shares (35.4K shares) in 3 separate open-market transactions on 2025-09-02 for $3,703,158.10 ($3.7M), reducing his post-transaction holdings to 1,621,552 shares (1.62M shares), a net change of -2.1% vs pre-transaction holdings. The stock is currently trading at $103.74, down 1.4% from the 52-week high of $105.18, while the 30-day return is +3.9% and 90-day return is +18.2%. Across his same-ticker history at PFGC, Holm's prior 5 trades have generated mixed outcomes—recent sales in July and August showed strong 30-day returns (13.7%, 13.2%, 2.2%, 1.3%), but his sole measurable 90-day outcome (a June 2025 sale) returned +14.0%, indicating that sale was poorly timed relative to his sell decision. The transaction occurs at levels near the 52-week high, with the blended sale price of $104.50 within 0.7 points of the recent peak, and takes place as the company reports a P/E of 57.96 on $15.3B in quarterly revenue and +8.6% annual revenue growth.

August 2025
2025-08-04 10b5-1 Plan
medium
See Remarks
35,436 shares
$3,538,474
@ $99.86
Significance 4

PFGC insider HOLM sells 35,436 shares ($3.5M) in 2 transactions at $99.20–$100.12; retains 1,560,361 shares post-sale

HOLM executed 2 separate sales totaling 35,436 shares for $3,538,473.84 at a blended average price of $99.86, near the current price of $99.84 and near the 52-week high of $102.08. The insider retains 1,560,361 shares (1.56M shares), representing a -2.2% reduction in holdings. His cross-ticker track record shows 20 prior open-market sells with an average 90-day return of +5.4%, though only 37.50% were well-timed (negative post-sale returns); his prior PFGC sales have been mixed, with 1 of the measurable 90-day outcomes (+26.1% in May) outperforming and 2 recent July sales showing strong 30-day gains (+13.2%, +13.7%) but no 90-day outcome yet available. The stock has risen +12.3% over 30 days and +23.1% over 90 days, placing it near the upper end of its 52-week trading range. Against the company's elevated P/E of 41.60 and modest annual revenue growth of +1.8%, the timing of this sale near the 52-week high and the scale of the liquidation warrant observation of the broader context.

July 2025
2025-07-02 10b5-1 Plan
low
See Remarks
35,436 shares
$3,131,828
@ $88.38
Significance 4

George L Holm sells 35,436 shares at $88.28–$88.67 for $3.1M; retains 1.56M shares in Performance Food Group.

George L Holm executed 2 separate sales totaling 35,436 shares for $3,131,827.77 on 2025-07-01, reducing his holdings from 1,595,502 to 1,560,066 shares (-2.2%). The transaction prices of $88.28–$88.67 are near but slightly below the 52-week high of $90.93 and marginally above the current price of $88.19. Across his cross-ticker track record, Holm's prior sells averaged a 90-day return of +2.1%, indicating his historical sales were poorly timed (stock rose after). At PFGC specifically, his prior measurable sale from 2025-04-01 posted a +11.2% 90-day return, again poorly timed. The company trades at a P/E of 36.75 on annual revenue growth of +1.8%, reflecting elevated valuation relative to modest topline expansion. This sale represents a modest reduction of holdings rather than a material exit.

June 2025
2025-06-03 10b5-1 Plan
medium
See Remarks
35,435 shares
$3,153,524
@ $88.99
Significance 4

George L. Holm sells 35,435 shares at $88.99 avg; retains 1.56M shares post-transaction

George L. Holm executed two separate sales totaling 35,435 shares for $3,153,524.40 on 2025-06-02, reducing his PFGC holdings by 2.2% to 1.56M shares. The sales occurred near the 52-week high ($90.93), with the blended average price of $88.99 reflecting the stock's current strength (+7.6% over 30 days, +9.2% over 90 days). His prior trades at this ticker show mixed outcomes: the most measurable 90-day result (from 2025-03-03) was +5.7%, indicating the stock subsequently rose after that sell; his more recent PFGC sales in May and April remain within their measurable 30-day windows with positive returns (+9.9%, +10.6%, +3.2%, +2.4%). Cross-ticker, his 17 prior open-market sells averaged +0.8% at 90 days with a 53.85% well-timed rate, suggesting modest predictive accuracy. The transaction itself leaves the insider with substantial residual exposure (1.56M shares), which is consistent with active position management rather than a fundamental exit from the stock.

May 2025
2025-05-30 10b5-1 Plan
medium
See Remarks
23,970 shares
$2,143,077
@ $89.41
Significance 5

PFGC insider Brent King sold 23,970 shares (24.0K) in 9 transactions on 2025-05-28/29 for $2,143,076.66 (avg $89.41)

Brent King executed 9 separate sales totaling 23,970 shares for $2,143,076.66, reducing his holdings by -28.2% from 84,922 to 60,952 shares. The sales occurred at prices ranging from $87.83 to $90.04 per share over two consecutive trading days, with a blended average of $89.41. The timing is notable given PFGC's recent momentum: the stock is up +11.0% over 30 days and +5.2% over 90 days, standing at $89.56 (only -1.5% from its 52-week high of $90.93). However, King's prior timing at this ticker has not favored prediction accuracy—his 2 prior PFGC sales on 2024-11-18 subsequently produced +1.6% and +2.1% 30-day returns, well short of capturing the run; neither was well-timed at the 90-day mark. The current P/E of 37.32 and market cap of $14.0B place valuation context around the decision, though fundamentals (revenue $15.3B, net income $58.3M, annual growth +1.8%) remain stable.

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