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EdgarHawk

Fu Howard

CFO & Treasurer

Officer
2 filings analyzed · 1 company · Latest 2025-02-21

Companies

Company Buys Sells Direction
PROCORE TECHNOLOGIES, INC. PCOR 0 3 Net selling

Activity

February 2025
medium
Sell
8,000 shares
$696,000
Significance 5/10

CFO Fu Howard sold 8,000 PCOR shares at $87.00 on 2025-02-19; stock now $82.25, down 6.9% from 52-week high.

Fu Howard, as CFO & Treasurer, sold 8,000 shares (157,992 pre-transaction to 149,992 post-transaction) at $87.00 on 2025-02-19 for $696,000.00. At the time of sale, the stock was trading near its 52-week high of $88.33; it has since declined to $82.25. The timing of this sale relative to the stock's current position is notable: Howard sold near peak levels. His prior trades at PCOR show mixed outcomes—two of three prior sales (on 2024-05-23 and 2024-05-22) were well-timed by the 90-day mark, with the stock declining -15.0% and -16.7% respectively after those sales. However, his most recent PCOR sale on 2024-11-21 was poorly timed, followed by +21.2% appreciation. Against this backdrop, his cross-ticker track record shows a 66.67% well-timed rate on sells (average 90-day return -3.5%), suggesting moderate consistency in avoiding downturns. The company remains unprofitable (net income $-26.4M in the latest quarter) despite strong revenue growth of +31.9% year-over-year, which adds structural context to his decision to reduce holdings.

November 2024
high
Sell
7,809 shares
$557,250
Significance 6/10

CFO Fu Howard sold 7,809 PCOR shares at $71.36 on 2024-11-21; stock up 24.4% in 30 days, but insider's prior PCOR sales were consistently well-timed (negative 90-day returns).

Fu Howard, CFO & Treasurer, sold 7,809 shares (7.8K shares) for $557,250.24 (557.3K), reducing holdings by 4.5% to 164,188 shares (164.2K shares). The sale occurred at $71.36, whereas the stock currently trades at $76.68, representing a -6.9% discount to the 52-week high of $82.36. The timing pattern is notable: across his two prior sales at PCOR (2024-05-23 and 2024-05-22), both showed negative 90-day returns (-15.0% and -16.7% respectively), indicating well-timed exits during downturns. While the stock has rallied 24.4% over the past 30 days, the insider's historical pattern at this ticker suggests sales have preceded subsequent declines, warranting observation of whether this sale precedes a pullback from the recent rally.

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