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EdgarHawk

Fleming William Fred Jr

SVP, Corporate Controller

Officer
2 filings analyzed · 1 company · Latest 2025-11-12

Companies

Company Buys Sells Direction
PROCORE TECHNOLOGIES, INC. PCOR 0 4 Net selling

Activity

November 2025
medium
Sell
22,000 shares
$1,732,940
Significance 4/10

SVP Fleming sells 22,000 PCOR shares at $78.77; stock up 20.7% in 90 days but company remains unprofitable.

Fleming William Fred Jr, SVP and Corporate Controller, sold 22,000 shares (22.0K shares) on 2025-11-10 at $78.77, reducing his stake from 85,309 to 63,309 shares—a -25.8% reduction. Against recent momentum (stock +20.7% over 90 days, +8.8% over 30 days), the transaction is noteworthy, though the company's financial foundation remains challenged: net income was $-9,101,000.00 over the latest full fiscal year despite annual revenue growth of +21.2%. Examining Fleming's same-ticker history at PCOR shows a mixed timing record: his most recent prior sale on 2024-11-06 preceded a 90-day gain of +9.7% (poorly timed), while two earlier sales in May 2024 were followed by 90-day declines (well-timed). The current sale occurs amid strong price momentum and unresolved profitability challenges, signaling neither clear conviction nor discomfort—circumstances warrant tracking whether this represents a routine rebalance or a response to operational results.

November 2024
medium
Sell
15,000 shares
$1,061,250
Significance 5/10

SVP Fleming sells 15,000 PCOR shares at $70.75; stock up 32.2% in 90 days despite unprofitable fundamentals.

Fleming William Fred Jr, SVP and Corporate Controller, sold 15,000 shares (15.0K shares) of Procore at $70.75 on 2024-11-06, reducing his holdings by -16.6% to 75.1K shares and generating $1,061,250.00 in proceeds. The sale follows strong near-term momentum—PCOR has posted a 90-day return of +32.2% and a 30-day return of +16.8%—and occurs while the stock trades 14.4% below its 52-week high of $82.36. Across Fleming's prior two sales at Procore (both on 2024-05-29), both were well-timed at the 90-day mark, with the stock declining -12.6% and -12.5% respectively. However, the current execution arrives after a sharp rally, and the company remains structurally unprofitable with a net loss of $-26.4M in the latest quarter against Revenue of $295.9M, even as annual revenue growth reached +31.9%. This sale represents a discretionary reduction of a significant stake position at an elevated valuation, against a backdrop of persistent losses and widening revenue-to-net-income divergence.

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