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VSXY Victoria's Secret & Co. Insider Trading

Latest: Insider Sold $25.7M of Shares · Jul 2026

Multiple insiders have been active at Victoria's Secret & Co. (VSXY): 3 distinct insiders account for 8 buy filings and 1 sell filing as of Jul 2026. Its highest-significance filing in the last 90 days: Bbrc International PTE Ltd sold $25.7M, transaction dated Jul 2026.

9 filings analyzed · Latest 2026-07-24

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Buys
8
Sells
1
Insiders
3
Direction
Net buying

Victoria's Secret & Co. leadership

CEO
Hillary Super — Chief Executive Officer
CFO
Scott Sekella
Chair
Donna James — Chair of the Board

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a medium insider sell (n ≈ 4,738, 2024-2026). Past results don't predict the future. How we measure this ↗

July 2026
2026-07-24
medium
289,479 shares
$25,731,788
@ $88.89
Significance 4

10% owner Bbrc International sells 289,479 VSXY shares at $88.89; retains 8,609,551 shares after transaction

Bbrc International PTE Ltd, holding a 10% stake in Victoria's Secret & Co., executed a discretionary sale of 289,479 shares at $88.89 on 2026-07-22, reducing holdings by 3.3% from 8,899,030 to 8,609,551 shares. The transaction occurred near the 52-week high ($90.00), with the stock currently at $83.55, reflecting a -7.2% pullback from peak. The insider's cross-ticker track record shows 8 prior open-market buys averaging +18.4% over 90 days with an 87.50% win rate, suggesting a historical bias toward entry opportunities rather than exits. This sale—a partial reduction of a major controlling position—warrants monitoring to discern whether it reflects rebalancing of a concentrated portfolio or signals regarding Victoria's Secret's forward trajectory, though the limited sale volume relative to total holdings suggests the position remains strategically material.

April 2026
2026-04-06
high
2,175 shares
$100,550
@ $46.23
Significance 7

Director Donna buys 2,175 shares of VSCO at $46.23; prior buy at same ticker returned +120.4% over 90 days

James Donna, a director, purchased 2,175 shares of Victoria's Secret & Co. at $46.23 on 2026-04-02, increasing his holdings from 60,922 to 63,097 shares. The transaction occurs at a price -26.8% from the 52-week high, but notably this director has previously bought VSCO shares on 2024-09-12 and achieved a +120.4% 90-day return on that trade. His cross-ticker track record shows 1 prior buy with an average 90d return of +120.4% and a 100% win rate. The company is generating $1.5B in quarterly revenue and shows +5.2% annual revenue growth, though it currently reports net losses of -$37.0M. The director's historical pattern of well-timed purchases at this specific ticker provides a potential signal that warrants tracking against upcoming price developments and quarterly performance trends.

2026-04-06
medium
4,842 shares
$222,054
@ $45.86
Significance 6

Director Sheehan Anne acquired 4,842 shares of VSCO at $45.86 for $222.1K, raising holdings to 34.3K shares

Sheehan Anne, a director of Victoria's Secret & Co., purchased 4,842 shares at $45.86 on 2026-04-02, increasing her stake by 16.5% from 29.4K to 34.3K shares. The transaction occurred at a price $2.40 below the current market price of $48.26, placing the purchase 26.8% below the 52-week high of $65.90. Against mixed recent momentum (90-day decline of 17.4% offset by 30-day gain of 3.3%), the company posted negative net income of $-37.0M in the latest quarter despite 5.2% annual revenue growth. The director's steady accumulation reflects an open-market acquisition at depressed levels relative to recent peaks, though the company's current profitability challenges and elevated valuation multiple (P/E of 23.43) warrant investor attention to underlying fundamentals.

April 2025
2025-04-04
medium
212,500 shares
$3,431,620
@ $16.15
Significance 4

Major shareholder BBRC INTERNATIONAL PTE LTD bought 212,500 shares of VSCO at $16.15 on 2025-04-03, bringing stake to 10.31M shares amid -65.2% decline from 52-week high.

BBRC INTERNATIONAL PTE LTD, a 10% shareholder, purchased 212,500 shares at $16.15 on 2025-04-03, valued at $3.4M, increasing holdings to 10.31M shares. This represents the fifth open-market purchase by this insider at VSCO within an 8-day window (2025-03-12 through 2025-04-03), suggesting sustained accumulation despite unfavorable market conditions. The timing is notable: the stock trades at $16.95 (current), down 65.2% from its 52-week high of $48.71 and down 59.5% over the past 90 days, yet prior buys at this ticker remain too recent to measure outcome. Fundamentals show net losses of $56.0M against $1.3B in quarterly revenue, with negligible annual growth of 0.8%, alongside a P/E of 8.03—all of which warrant scrutiny of the insider's underlying rationale for continued accumulation in a distressed context.

2025-04-01
medium
584,000 shares
$10,793,955
@ $18.48
Significance 5

BBRC INTERNATIONAL PTE LTD (10% owner) bought 584,000 shares of VSCO at $18.48 on 2025-03-28, raising stake to 10.10M shares as stock down -62.3% from 52-week high.

BBRC INTERNATIONAL PTE LTD, a 10% owner, purchased 584,000 shares at $18.48 on 2025-03-28, accumulating to 10.10M shares post-transaction. This represents a fifth consecutive purchase at VSCO within 17 days (prior buys on 2025-03-27, 2025-03-26, 2025-03-13, and 2025-03-12), suggesting sustained accumulation during a sharp decline. The stock is currently -62.3% from its 52-week high of $48.71, down -31.3% over 30 days and -55.6% over 90 days. Fundamentally, the company reported $1.3B quarterly revenue with a -$56.0M net loss, showing minimal annual growth at +0.8%, though a low P/E of 8.71 may reflect deep valuation compression. The cluster of five buys in rapid succession suggests a deliberate program of position building into weakness, but prior outcomes at this ticker remain unmeasurable given the recent transaction dates.

March 2025
2025-03-28
high
209,471 shares
$4,077,848
@ $19.47
Significance 6

BBRC International (10% owner) acquired 209,471 shares for $4,077,848.37 in two March purchases at $19.47 avg, bringing holdings to 9,514,131 shares amid -62.4% decline from 52-week high

BBRC International, a 10% owner of Victoria's Secret & Co., executed 2 separate purchases totaling 209,471 shares for $4,077,848.37 on 2025-03-26 and 2025-03-27 at a blended average price of $19.47. The purchases increased the insider's holdings by 209,471 shares (+2.3% vs pre-transaction holdings of 9,304,660 shares). This activity occurs against a backdrop of significant stock price deterioration: the current price of $18.32 is -62.4% from the 52-week high of $48.71 and -35.4% over the past 30 days. BBRC's prior same-ticker trading history shows 5 buys at this ticker between 2025-03-10 and 2025-03-28, all very recent, suggesting a pattern of accumulation during a steep drawdown. The company's latest quarterly revenue stands at $1,347,000,000.00 with a net loss of $56,000,000.00, and the stock trades at a P/E of 8.68.

2025-03-14
medium
129,641 shares
$2,185,942
@ $16.86
Significance 5

BBRC INTERNATIONAL PTE LTD buys 129,641 shares in 2 transactions for $2,185,941.68 at blended $16.86, lifting 10% owner stake to 9.30M shares

BBRC INTERNATIONAL PTE LTD, holding 10% of Victoria's Secret & Co., executed two separate open-market purchases on consecutive trading days (March 12–13, 2025), acquiring 129,641 shares for $2,185,941.68 at an average price of $16.86. The stock has since declined sharply: currently trading at $18.57, it is down 43.0% over the past 30 days and 61.9% from its 52-week high of $48.71. The company faces headwinds with negative net income of $-56,000,000 in the latest quarter and annual revenue contraction of -2.6%, though the P/E of 13.17 suggests limited market optimism. This transaction adds 129,641 shares to an already substantial 9.30M-share position; the insider's prior trades at VSCO (March 10–11) outcomes remain unmeasurable at 30/90-day horizons, precluding pattern analysis specific to this ticker.

2025-03-12
high
1,022,000 shares
$17,321,337
@ $16.95
Significance 6

BBRC INTERNATIONAL (10% owner) bought 1,022,000 shares at blended $16.95 for $17.3M on Mar 10-11, raising stake to 9.18M shares as stock fell 64.7% from 52-week high.

BBRC INTERNATIONAL, a 10% owner, executed two separate purchases totaling 1,022,000 shares for $17,321,337.00 at prices of $17.32 and $16.52 on March 10–11, increasing holdings by 12.5% to 9,175,019 shares. The timing occurs against a backdrop of sharp price deterioration: the stock has declined 64.7% from its 52-week high of $48.71 and fallen 47.6% in the prior 30 days alone. Fundamentally, the company is unprofitable (net income of $-56,000,000.00 in the latest quarter) with declining annual revenue (-2.6% year-over-year) and a market cap of $1,350,718,916.20. The insider's purchase during sustained weakness and negative earnings, combined with a meaningful increase in absolute share count, places material capital behind the stock in a period of deteriorating business trends and valuation compression.

September 2024
2024-09-13
medium
1,000 shares
$21,433
@ $21.43
Significance 5

Director James Donna purchased 1,000 shares of VSCO at $21.43, raising holdings to 48,183 shares (+2.1% increase)

James Donna, a director of Victoria's Secret & Co., acquired 1,000 shares at $21.43 on 2024-09-12, with total value of $21,433.40. The transaction increased his shareholdings from 47,183 to 48,183 shares, representing a modest 2.1% increase. The stock has risen 6.0% over the past 30 days and 32.7% over 90 days, trading at $23.52 (currently -22.9% from its 52-week high of $30.50). The company operates with annual revenue of $1,417,000,000.00 ($1.4B) but faces headwinds with -2.6% annual revenue growth and a net income of $32,000,000.00 ($32.0M); the P/E ratio of 16.68 reflects typical valuation pressure on a mid-cap retailer.

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