Early Access — free while we kick the tires
EdgarHawk

URBN URBAN OUTFITTERS INC Insider Trading

Latest: Chief Administrative Officer Sold $639K of Shares · May 2026

Multiple insiders have been active at URBAN OUTFITTERS INC (URBN): 7 distinct insiders account for 0 buy filings and 68 sell filings as of May 2026. Its highest-significance filing in the last 90 days: Chief Administrative Officer Azeez Hayne sold $639K, transaction dated May 2026.

68 filings analyzed · Latest 2026-05-26

Get alerts for URBN

Free Form 4 email alerts, scored for significance — see how.

Buys
0
Sells
68
Insiders
7
Direction
Net selling

URBAN OUTFITTERS INC leadership

CEO
Richard A. Hayne — PRINCIPAL EXECUTIVE OFFICER
CFO
Melanie Marein-Efron — PRINCIPAL FINANCIAL OFFICER
COO
Francis J. Conforti — Co-President & Chief Operating Officer
Chair
Richard A. Hayne — Chairman of the Board

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a medium insider sell (n ≈ 4,738, 2024-2026). Past results don't predict the future. How we measure this ↗

May 2026
2026-05-26
medium
Chief Administrative Officer
8,733 shares
$639,098
@ $73.18
Significance 5

CAO Azeez Hayne fully liquidates 8.7K URBN shares at $73.18; exits all remaining position after mixed timing history at ticker.

Azeez Hayne, Chief Administrative Officer, sold his entire remaining stake of 8,733 shares on 2026-05-22 at $73.18, realizing $639,098.41 and leaving zero post-transaction holdings. The stock has appreciated to $75.42 as of the filing date, representing a -10.6% position relative to the 52-week high. Hayne's prior four trades at URBN show a split record: two sales on 2025-03-11 were followed by strong 90-day gains of +27.9% and +26.8%, while a May 2025 sale saw 30-day declines and a May 2024 sale preceded a 90-day decline of -10.6%. His cross-ticker track record across 4 prior sells shows an average 90-day return of +12.2% with a well-timed rate of 25.00%, indicating inconsistent pattern recognition. This complete exit of the position removes all registered holdings and closes Hayne's involvement in URBN, making near-term performance evaluation a key monitoring point given the insider's mixed execution at this specific ticker.

2026-05-26
low
Co-President & COO
9,391 shares
$687,290
@ $73.19
Significance 4

Frank Conforti, then-COO, sold 9,391 shares of URBN at $73.19 for $687,289.73 on 2026-05-22

Frank Conforti, who was Co-President & COO at the time of the transaction, sold 9,391 shares representing -11.6% of his pre-transaction holdings of 81,089 shares. The sale occurred at $73.19 per share while the stock now trades at $75.42, placing the transaction -10.6% from the 52-week high of $84.35. Conforti's cross-ticker track record across 5 prior sells shows mixed outcomes: an average 30-day return of -7.6% and 90-day return of +9.2%, with a well-timed rate of 40.00%. At this same ticker, his 5 prior trades show varied results: three sales in March 2025 produced 30-day declines of -6.2%, -7.7%, and -8.9% but 90-day gains ranging from +14.9% to +18.3%, while two sales in March 2024 showed 90-day declines of -1.1% and -2.5%. The underlying company shows fundamental strength with annual revenue growth of +11.1%, a P/E of 11.71, and net income of $116,440,000.00 on latest quarterly revenue of $1,529,350,000.00.

February 2026
2026-02-23 10b5-1 Plan
medium
Co-President & CCO
11,518 shares
$811,107
@ $70.42
Significance 4

Co-President & CCO Hayne Margaret sold 11,518 shares for $811,107.15 across 3 trades (Feb 19–20); stock since down 20.3% from 52-week high.

Hayne Margaret executed 3 separate sales totaling 11,518 shares for $811,107.15 at a blended average price of $70.42 on February 19–20, 2026, reducing her holdings from 1,945,377 shares to 1,933,859 shares (a -0.6% reduction). The current stock price of $65.90 sits 20.3% below the 52-week high of $82.70 and reflects a 2.2% decline over the past 30 days. Her sales occurred at prices near the top of the recent range, before the further price decline materially materialized post-transaction. This filing is one of 5 recent URBN-specific trades within days (February 13, 17, 18, and 19–20), suggesting sustained selling activity at URBN during a period when the stock has been under downward pressure, though timing assessment is constrained by the short post-transaction window and lack of measurable outcomes at the 90-day mark.

2026-02-23 10b5-1 Plan
low
CEO & Chairman of the Board
24,682 shares
$1,738,127
@ $70.42
Significance 4

CEO Richard Hayne sold 24,682 shares of URBN for $1,738,127.49 via scheduled 10b5-1 plan on Feb 19-20

Richard Hayne, CEO & Chairman, executed 6 separate sales totaling 24,682 shares for $1,738,127.49 across February 19-20, 2026, at prices ranging from $70.10 to $71.07 (blended average $70.42). Post-transaction holdings remain substantial at 1,933,859 shares, with the sale representing a -1.3% reduction from pre-transaction holdings of 1,958,541 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it is scheduled and not discretionary. The multi-tranche execution at incrementally higher prices and relatively modest portfolio reduction reflects routine liquidity management under an established trading plan rather than a concentrated directional signal.

2026-02-19 10b5-1 Plan
medium
Co-President & CCO
18,666 shares
$1,316,922
@ $70.55
Significance 5

Co-President & CCO Hayne Margaret sold 18,666 shares for $1,316,922.12 across 4 transactions on Feb 17–18; retains 1.95M shares.

Hayne Margaret, serving as Co-President & Chief Compliance Officer, executed 4 separate sales totaling 18,666 shares for $1,316,922.12 at blended average price $70.55 across February 17–18, 2026. The sale reduced her holdings by 1.0% from 1,964,043 shares to 1.95M shares post-transaction. Against current price of $68.97, the insider sold 1.6% above current market level. Her cross-ticker track record includes 20 prior open-market sells with outcomes not yet measurable for this filing's timing. At URBN specifically, this represents her most recent in a sequence of 5 sales within a week (Feb 11–19), though prior outcomes at this ticker remain immeasurable. URBN trades at P/E 12.66 with recent quarterly net income of $116.4M against $1.5B revenue, reflecting modest valuation multiples despite 7.7% annual revenue growth.

2026-02-19 10b5-1 Plan
low
CEO & Chairman of the Board
40,000 shares
$2,822,079
@ $70.55
Significance 3

CEO Richard A Hayne sold 40,000 shares (40.0K shares) for $2.8M under 10b5-1 plan on 2026-02-17–18

Richard A Hayne, CEO & Chairman, executed 8 separate sales totaling 40,000 shares for $2,822,078.95 across two trading days (2026-02-17 and 2026-02-18) at a blended average price of $70.55. His post-transaction holdings of 1,945,377 shares represent a 2.0% reduction from pre-transaction levels of 1,985,377 shares. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. The routine nature of the plan-driven sale, combined with the modest portfolio reduction, indicates normal liquidity management by the CEO.

2026-02-17 10b5-1 Plan
medium
Co-President & CCO
14,574 shares
$1,028,109
@ $70.54
Significance 4

Co-President & CCO Margaret Hayne sells 14,574 shares at blended avg $70.54 for $1.0M (Feb 12-13)

Margaret Hayne, Co-President and Chief Compliance Officer at Urban Outfitters, executed 3 separate sales on consecutive trading days (February 12-13, 2026), disposing of 14,574 shares (14.6K shares) for a combined $1,028,108.78 ($1.0M) at prices ranging from $70.51 to $71.25. The sales reduced her holdings from 1,978,617 shares to 1,964,043 shares, representing a -0.7% reduction in her stake. The current stock price of $71.62 stands 13.4% below the 52-week high of $82.70 but 3.1% above the 30-day average and 20.2% above the 90-day baseline. Prior trades at URBN (5 recent sales clustered on or around these same dates: Feb 10, 11, and 17) show a pattern of repeated small dispositions with outcomes not yet measurable. The company's fundamentals remain sound with net income of $116,440,000.00 and annual revenue growth of +7.7%, trading at a P/E of 13.14, which contextualizes the magnitude of this sale against the firm's profitability and scale.

2026-02-17 10b5-1 Plan
medium
CEO & Chairman of the Board
31,233 shares
$2,203,303
@ $70.54
Significance 5

URBN CEO HAYNE RICHARD A sells 31,233 shares ($2.2M) in 6 transactions over Feb 12–13 at blended avg $70.54

CEO Richard Hayne executed 6 separate sales totaling 31,233 shares for $2,203,303.25 at an average price of $70.54 on February 12–13, reducing his stake by 1.6% to 1,964,043 shares. The current stock price of $71.62 is 3.1% higher over 30 days and 20.2% higher over 90 days, situating the sale at a price below recent strength. Urban Outfitters' fundamentals remain solid with $1.5B in quarterly revenue, $116.4M net income, 7.7% annual revenue growth, and a moderate P/E of 13.14. The sale occurred amid a stock that has recovered significantly from its 52-week low of $43.24 but remains 13.4% below its 52-week high of $82.70, suggesting the CEO acted during a period of tactical strength without attempting to time the absolute peak.

2026-02-12 10b5-1 Plan
medium
Co-President & CCO
18,666 shares
$1,325,793
@ $71.03
Significance 4

URBN CCO Hayne Margaret sold 18.7K shares for $1.3M across 4 transactions on 2026-02-10/11 at blended $71.03; stock now $68.26.

Hayne Margaret, Co-President & CCO of Urban Outfitters, executed 4 separate sales totaling 18,666 shares for $1,325,792.95 on February 10–11, 2026, at an average price of $71.03. The stock has since declined to $68.26 (currently -17.5% from its 52-week high and down 6.7% over 30 days), trading below the transaction prices. Post-transaction holdings remain substantial at 1,978,617 shares, representing a 0.9% reduction in her position. The filing occurs against a backdrop of solid fundamentals (P/E of 12.52, 7.7% annual revenue growth, $116.4M net income), though the recent 30-day weakness and proximity of multiple sales in a 3-day window warrant monitoring for any underlying business signals.

2026-02-12 10b5-1 Plan
medium
CEO & Chairman of the Board
40,000 shares
$2,841,088
@ $71.03
Significance 6

CEO Hayne sells 40,000 URBN shares at $70.50-$71.51 for $2.8M; retains 1.98M shares

Richard A. Hayne, CEO and Chairman, executed 8 separate sales totaling 40,000 shares for $2,841,087.58 across February 10–11, 2026, at prices ranging $70.50–$71.51 (blended $71.03). Post-transaction holdings of 1.98M shares represent a 2.0% reduction from his pre-transaction position. The sales occurred near the midpoint of the stock's 52-week range ($43.24–$82.70), with the current price of $68.26 now trading 17.5% below the 52-week high and 6.7% lower over the past 30 days. His cross-ticker track record shows 20 prior open-market sells; timing outcomes for prior URBN-specific trades are not yet measurable. The company reports quarterly revenue of $1,529,350,000.00, net income of $116,440,000.00, a P/E of 12.52, and recent annual revenue growth of 7.7%.

More Apparel and Accessory Stores companies