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DBGI Digital Brands Group, Inc. Insider Trading

Latest: CEO Bought $699K of Shares · Jun 2026

Digital Brands Group, Inc. (DBGI)'s reported leadership includes CEO John Hilburn Davis. Its Form 4 history breaks down as 2 buys and 0 sells, filed by 1 distinct insider through Jun 2026. Its highest-significance filing in the last 90 days: CEO John Hilburn Iv Davis bought $699K, transaction dated Jun 2026.

2 filings analyzed · Latest 2026-06-12

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Buys
2
Sells
0
Insiders
1
Direction
Net buying

Digital Brands Group, Inc. leadership

CEO
John Hilburn Davis — Chief Executive Officer
CFO
Reid Yeoman — Chief Financial Officer
High conviction

This is a high-conviction signal — the insider is a first-time or occasional buyer, historically the strongest subset. Such buys have outperformed the S&P 500 by a median ~3% over the 30 days after the trade (n ≈ 3,001, 2024-2026). Past results don't predict the future. How we measure this ↗

June 2026
2026-06-12
high
618,333 shares
$698,716
@ $1.13
Significance 7

DBGI CEO purchases 618,333 shares at $1.13; stock now $1.04 as company reports -$11.4M loss on $1.3M quarterly revenue.

John Hilburn Iv Davis, the CEO, purchased 618,333 shares at $1.13 on 2026-06-10, expanding his holdings from 70,128 to 688,461 shares—an 881.7% increase. This represents a substantial personal capital commitment of $698,716.29 at a time when the company is deeply distressed: latest quarterly revenue stands at $1,315,984.00 while net income is -$11,392,033.00, with annual revenue declining 36.1% year-over-year. The stock has deteriorated 94.2% from its 52-week high of $18.00 and is trading 8.8% below its 30-day average, underscoring severe operational and financial stress. The CEO's large share acquisition occurring in this context—when the market cap is only $23,904,980.32 and the company remains unprofitable—warrants investor scrutiny into both the rationale for this purchase and the company's path forward.

2026-06-09
high
70,127 shares
$49,096
@ $0.70
Significance 7

CEO John Hilburn Iv Davis bought 70,127 shares of DBGI at $0.70 on 2026-06-02, raising holdings from 1 to 70,128 shares amid -67.9% 90-day decline and -36.1% annual revenue decline.

John Hilburn Iv Davis (CEO) purchased 70,127 shares at $0.70, expanding his position from a near-negligible 1 share to 70,128 shares. The transaction occurred in a context of significant downward price pressure: the stock is trading at $0.99, representing a -94.5% decline from the 52-week high of $18.00, with a -67.9% 90-day decline and -41.8% 30-day decline. Operationally, the company reported revenue of $1,315,984.00 for its latest quarter alongside a net loss of $-11,392,033.00, with annual revenue contracting at -36.1% year-over-year. This large proportional increase in the CEO's shareholding from 1 share (+7012702.9%) occurs as the company faces acute profitability challenges and significant share price erosion, creating an unusual dynamic between insider accumulation and deteriorating fundamentals.

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