Frank Conforti

Frank Conforti, then-COO, sold 9,391 shares of URBN at $73.19 for $687,289.73 on 2026-05-22

Frank Conforti, who was Co-President & COO at the time of the transaction, sold 9,391 shares representing -11.6% of his pre-transaction holdings of 81,089 shares. The sale occurred at $73.19 per share while the stock now trades at $75.42, placing the transaction -10.6% from the 52-week high of $84.35. Conforti's cross-ticker track record across 5 prior sells shows mixed outcomes: an average 30-day return of -7.6% and 90-day return of +9.2%, with a well-timed rate of 40.00%. At this same ticker, his 5 prior trades show varied results: three sales in March 2025 produced 30-day declines of -6.2%, -7.7%, and -8.9% but 90-day gains ranging from +14.9% to +18.3%, while two sales in March 2024 showed 90-day declines of -1.1% and -2.5%. The underlying company shows fundamental strength with annual revenue growth of +11.1%, a P/E of 11.71, and net income of $116,440,000.00 on latest quarterly revenue of $1,529,350,000.00.

COO Frank Conforti sells entire URBN position of 36.6K shares for $2.2M, exiting completely.

Frank Conforti, Co-President & COO, liquidated his entire holding of 36,555 shares on 2025-03-03 across 3 separate sales, receiving a blended average price of $60.05. The current price of $57.34 reflects a 5.1% decline from the 52-week high of $60.44, suggesting Conforti sold near recent strength. His cross-ticker track record shows a 90-day well-timed rate of 100.00%, and at URBN specifically, both of his prior sales (on 2024-03-01) were well-timed at the 90-day mark, indicating a pattern of selling before subsequent declines. However, the complete liquidation of all holdings—a -100.0% net change—represents a meaningful departure from position maintenance and may signal shifting plans or portfolio priorities rather than opportunistic selling at a market peak.