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TPR TAPESTRY, INC. Insider Trading

Latest: CEO Sold $3.7M of Shares · May 2026

Multiple insiders have been active at TAPESTRY, INC. (TPR): 8 distinct insiders account for 0 buy filings and 22 sell filings as of May 2026. Its highest-significance filing in the last 90 days: CEO Crevoiserat Joanne C. sold $3.7M, transaction dated May 2026.

22 filings analyzed · Latest 2026-05-27

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Buys
0
Sells
22
Insiders
8
Direction
Net selling

TAPESTRY, INC. leadership

CEO
Joanne Crevoiserat — Chief Executive Officer
CFO
Scott Roe — Chief Financial Officer and Chief Operating Officer
COO
Scott Roe — Chief Financial Officer and Chief Operating Officer
General Counsel
David E. Howard — Chief Legal Officer and Secretary
Chair
Anne Gates — Chair of the Board of Directors

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a medium insider sell (n ≈ 4,738, 2024-2026). Past results don't predict the future. How we measure this ↗

May 2026
2026-05-27
medium
Todd Kahn Sell
CEO and Brand President, Coach
19,557 shares
$2,738,371
@ $140.02
Significance 5

CEO Todd Kahn sells 19,557 TPR shares at $140.02 ($2.7M); holdings down to 85,529 shares post-sale.

Todd Kahn, CEO and Brand President of Coach at Tapestry, sold 19,557 shares at $140.02 on 2026-05-26 for $2,738,371.14, reducing his non-derivative holdings from 105,086 to 85,529 shares. The stock currently trades at $138.83, down 14.3% from the 52-week high of $161.97 and down 5.2% over 30 days. His cross-ticker track record shows 13 prior sells with an average 90-day return of +23.8% and a well-timed rate of 38.46%, but his same-ticker history at TPR is mixed: of 5 prior sales, 2 were well-timed at the 90-day mark (November 2025 sales +21.7% and +22.0% 30-day declines followed by gains; February 2026 sales posted -3.7% and -4.3% 30-day returns). The company fundamentals show recent revenue of $1,920,600,000, net income of $343,800,000, annual revenue growth of +5.1%, and a P/E of 42.33. The sale follows recent weakness in the stock and occurs against a backdrop of moderately mixed insider timing outcomes at this specific ticker.

2026-05-14 10b5-1 Plan
medium
Chief Executive Officer
27,776 shares
$3,691,136
@ $132.89
Significance 6

TPR CEO Joanne C. Crevoiserat sold 56,769 shares (~$3.7M) on 2026-05-13 under 10b5-1 plan; stock down 19.6% from 52-week high.

Crevoiserat executed scheduled sales totaling 56,769 shares under a pre-arranged 10b5-1 plan adopted 2025-11-19, removing approximately $3.7M in value while holding 614,149 shares post-transaction. The sales occurred as TPR's stock trades 19.6% below its 52-week high and 13.7% lower over the past 30 days, extending a 90-day decline of 15.3%. Her prior trades at TPR show strong 90-day timing patterns: three of four earlier sales occurred before subsequent declines (averaging -14.3% over 90 days), indicating she has consistently exited before weakness. The scheduled nature of this transaction via 10b5-1 plan means it reflects predetermined execution rather than discretionary response to current conditions, though the overlap with recent price deterioration aligns with her demonstrated pattern of selling ahead of drawdowns at this ticker.

February 2026
2026-02-19 10b5-1 Plan
medium
Chief Executive Officer
48,795 shares
$7,556,901
@ $154.87
Significance 5

TPR CEO Crevoiserat sold 48,795 shares for $7.6M at $154.87; stock up 44.7% in 90 days and 17.9% in 30 days

Joanne C. Crevoiserat executed 3 separate sales totaling 48,795 shares for $7,556,901.22, reducing her position from 662,427 shares to 613,632 shares (a -7.4% net change). The sale prices ($154.79–$154.99) occurred at the company's near-52-week highs ($155.00 being the recent ceiling), with the blended average of $154.87 now trading at $152.30 (-1.7% from the 52-week high). Notably, the stock has appreciated 44.7% over the past 90 days and 17.9% over the past 30 days. Her prior sell at this ticker on 2025-11-21 showed a 90-day return of +44.6%, meaning the stock rose after that sale—a pattern that did not yield well-timed execution at the 90-day mark (0 of 1 prior sells were well-timed). The current transaction's execution near recent highs on a stock in strong uptrend warrants investor attention to the timing and pricing relative to subsequent performance.

2026-02-18
medium
14,245 shares
$2,199,998
@ $154.44
Significance 6

Director Thomas Greco sold 14,245 shares of TPR for $2,199,997.80, reducing holdings by -40.1% to 21.3K shares.

Director Thomas Greco executed 3 separate sales totaling 14,245 shares at a blended average price of $154.44 on 2026-02-17, generating $2,199,997.80. The sale reduced his total holdings from 35.5K to 21.3K shares, representing a -40.1% reduction in his pre-transaction position. Stock price at transaction ($154.44) is at the 52-week high ($155.00 current price, +0.0% from high), and the stock has moved +18.6% in 30 days and +51.7% in 90 days. Greco's cross-ticker track record shows 1 prior buy with an average 90-day return of -0.2% and a 0.00% win rate, indicating his historical timing has not generated positive post-transaction returns on average.

2026-02-12
medium
Chief People Officer
9,166 shares
$1,426,413
@ $155.62
Significance 4

Chief People Officer Kulikowsky sold 9,166 shares for $1,426,412.92 at $155.62, reducing holdings by 32.9%

Denise Kulikowsky executed 2 separate sales totaling 9,166 shares for $1,426,412.92 at an average price of $155.62 on 2026-02-10, reducing her holdings from 27,899 shares to 18,733 shares. The transaction occurred near the 52-week high of $154.67, with TPR's stock up 13.6% over the prior 30 days and 50.5% over 90 days, suggesting the sales occurred during a period of significant price appreciation. While the sale represents a material reduction in her equity stake, the absence of any scheduled trading plan disclosure or clustering with other insider activity means this filing alone cannot establish a coordinated signal about management's forward outlook on the business.

2026-02-12
high
CFO and COO
44,290 shares
$6,759,568
@ $152.62
Significance 6

TPR CFO/COO Roe Scott A. sold 44,290 shares for $6,759,567.68 on 2026-02-10, reducing holdings 40.6%

Roe Scott A., serving as CFO and COO, executed 3 separate sales totaling 44,290 shares for $6,759,567.68 on 2026-02-10 at prices ranging from $152.60 to $152.64, reducing his holdings from 109,072 shares to 64,782 shares. This -40.6% reduction in position size occurs at a stock price ($152.62 blended) approaching the 52-week high of $154.67, after a 30-day gain of +13.6% and a 90-day gain of +50.5%. Across his prior 3 TPR-specific sales, 2 of 2 measurable outcomes showed negative 90-day returns (-7.9% each), establishing a pattern where his exits preceded subsequent declines at this ticker. The current P/E of 59.17 reflects a premium valuation, and the substantial share disposition by a senior financial officer warrants attention to whether follow-on financial or strategic developments materialize.

2026-02-11
medium
Kahn Todd Sell
CEO and Brand President, Coach
39,815 shares
$6,025,599
@ $151.34
Significance 6

Coach CEO Todd Kahn sells 39,815 shares for $6,025,599 as stock hits 52-week high; reduces stake 31.4%

Todd Kahn, CEO and Brand President of Coach at Tapestry, executed two separate sales on 2026-02-09, selling 13,534 shares at $152.00 and 26,281 shares at $151.00, for combined proceeds of $6,025,599 ($6.0M) at a blended average price of $151.34. The sale reduces his holdings from 126,674 shares to 86,859 shares, a reduction of 31.4% of pre-transaction holdings. The timing coincides with the stock reaching its 52-week high of $154.67 (current price), with the stock up 15.7% over 30 days and 53.5% over 90 days. Kahn's cross-ticker track record shows a 90-day well-timed rate of 33.33% across 11 prior sells, while at Tapestry specifically, 2 of 3 measurable same-ticker sales (excluding two recent November 2025 sales still within their observation windows) resulted in negative 90-day returns, suggesting modest historical accuracy timing exits at this security. The stock's elevated P/E of 59.95 and the insider's substantial disposition of shares merit investor attention to whether this reflects capital allocation priorities or broader positioning views.

November 2025
2025-11-25
medium
Kahn Todd Sell
CEO and Brand President, Coach
10,344 shares
$1,106,808
@ $107.00
Significance 6

Coach CEO Todd Kahn sells 10,344 shares of TPR at $107.00; holds 86.7K shares post-transaction.

Kahn sold 10,344 shares at $107.00 on 2025-11-24, reducing his stake from 97,080 to 86,736 shares (-10.7%). His prior four measurable sales at TPR yielded three well-timed exits at the 90-day mark, with negative 90-day returns in three cases, though the most recent sale on 2025-05-12 occurred before a +34.0% gain. Stock currently trades at $107.68, down 8.1% from the 52-week high of $117.14 and down 6.1% over 30 days. The timing pattern of his prior TPR sales suggests selective execution around inflection points, though the present market environment shows recent weakness despite the company posting $1.7B in quarterly revenue with net income of $274.8M. The high P/E of 80.96 reflects valuation expectations that may be pressuring near-term sentiment.

2025-11-24
medium
CFO and COO
18,794 shares
$1,970,551
@ $104.85
Significance 6

CFO/COO Scott Roe sells 18,794 shares of TPR at $104.85; holds 104,162 post-transaction. Prior pattern favors his timing.

Scott Roe, serving as CFO and COO, sold 18,794 shares of TAPESTRY, INC. at $104.85 on 2025-11-21 for a total value of $1,970,550.90, reducing his holdings from 122,956 shares to 104,162 shares (-15.3% reduction). His prior two open-market sales across all tickers averaged a 90-day return of -7.9%, with a 100.00% well-timed rate at the 90-day mark, indicating his prior sells came before subsequent price declines. His same-ticker history at TPR shows 2 prior sales on 2025-02-20, both of which were well-timed at the 90-day mark (negative 90-day returns of -7.9%). The current stock price of $105.69 sits 9.8% below the 52-week high of $117.14 and has declined 7.9% over 30 days, though it is up 5.0% over 90 days. TAPESTRY's valuation appears stretched at a P/E of 79.47 with annual revenue growth of 5.1%, warranting attention to whether this sale reflects a reassessment of near-term risk at current price levels.

2025-11-24
low
Chief Executive Officer
31,735 shares
$3,342,013
@ $105.31
Significance 4

Tapestry CEO Crevoiserat sells 31,735 shares for $3.3M; retains 612,968 shares

Joanne C. Crevoiserat, Chief Executive Officer of Tapestry, Inc., sold 31,735 shares at $105.31 on 2025-11-21, reducing her holdings from 644,703 shares to 612,968 shares (a reduction of 4.9% of pre-transaction holdings). The CEO retains substantial holdings of 612,968 shares post-transaction, indicating continued material ownership in the company. The sale occurred when the stock was trading at $105.31, which is 9.8% below the 52-week high of $117.14 and has declined 7.9% over the prior 30 days. While the transaction is a discrete equity reduction, the CEO's remaining position remains substantial relative to her previous holdings, and the sale does not signal a dramatic shift in executive positioning.

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