TPR CEO Joanne C. Crevoiserat sold 56,769 shares (~$3.7M) on 2026-05-13 under 10b5-1 plan; stock down 19.6% from 52-week high.
Crevoiserat executed scheduled sales totaling 56,769 shares under a pre-arranged 10b5-1 plan adopted 2025-11-19, removing approximately $3.7M in value while holding 614,149 shares post-transaction. The sales occurred as TPR's stock trades 19.6% below its 52-week high and 13.7% lower over the past 30 days, extending a 90-day decline of 15.3%. Her prior trades at TPR show strong 90-day timing patterns: three of four earlier sales occurred before subsequent declines (averaging -14.3% over 90 days), indicating she has consistently exited before weakness. The scheduled nature of this transaction via 10b5-1 plan means it reflects predetermined execution rather than discretionary response to current conditions, though the overlap with recent price deterioration aligns with her demonstrated pattern of selling ahead of drawdowns at this ticker.