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EdgarHawk

RCKY ROCKY BRANDS, INC. Insider Trading

4 filings analyzed · Latest 2025-11-07
Insider buys
4
Insider sells
0
Unique insiders
1
Direction
Net buying
November 2025
2025-11-07
high
Smith Dwight Eric Buy
300 shares
$8,694
@ $28.98
Significance 7/10

Director Eric Smith bought 300 RCKY shares at $28.98; 5 of 5 prior buys at ticker showed 90-day gains averaging +28.7%

Director Dwight Eric Smith purchased 300 shares of ROCKY BRANDS at $28.98, increasing his holdings to 14,207 shares (+2.2% vs pre-transaction), representing a $8,694.00 transaction. His prior trade history at this ticker is notably consistent: all 5 prior open-market purchases at RCKY were well-timed, with 90-day returns of +27.9%, +22.4%, +22.3%, +45.2%, and +25.5%, averaging strong cumulative gains. The stock has risen 11.9% over the past 90 days and 4.6% over the past 30 days, currently trading at $29.74 (-3.1% from its 52-week high of $30.68). With a P/E of 10.85 and quarterly net income of $7.2M on revenue of $122.5M, the company trades at a modest valuation, though annual revenue has declined 1.8% year-over-year. This buy follows a consistent pattern of accumulation at this ticker and continues a track record where his same-ticker purchases have subsequently generated substantial positive returns within 90 days.

June 2025
2025-06-05
medium
Smith Dwight Eric Buy
200 shares
$4,691
@ $23.46
Significance 6/10

Director Dwight Eric Smith buys 200 RCKY shares at $23.46; stock up 30-day +23.4%, down 40.4% from 52-week high at $38.99.

Director Smith purchased 200 shares at $23.46, bringing his holdings to 12,434 shares, in a company trading at $23.22 (current) versus a 52-week high of $38.99. His timing across prior RCKY acquisitions has been notably consistent: 4 of 5 prior buys at this ticker showed positive 90-day returns, suggesting he has historically purchased before rallies. The current 30-day momentum is strong at +23.4%, though the stock remains -40.4% below its 52-week peak, indicating it is recovering from a significant drawdown. Fundamentals show stable but modest profitability (P/E 12.55, net income $4.9M on revenue $114.1M), with annual revenue declining 1.8% year-over-year, suggesting the recent price recovery may be a rebound rather than driven by business acceleration. This purchase pattern—buying after weakness when the insider's track record suggests prior accumulations preceded rallies—warrants investor observation as new pricing information emerges.

March 2025
2025-03-06
high
Smith Dwight Eric Buy
1,000 shares
$18,610
@ $18.61
Significance 7/10

Director Dwight Eric Smith buys 1,000 RCKY shares at $18.61; director stake grows 9.8% as stock down 50.9% from 52-week high

Director Dwight Eric Smith purchased 1,000 shares at $18.61 on 2025-03-04, increasing his holdings to 11,155 shares (9.8% net increase). The transaction occurs as RCKY trades down 50.9% from its 52-week high of $38.99, currently at $19.16 — near the transaction price but down 24.2% in the prior 30 days and 12.1% in the prior 90 days. Smith's cross-ticker track record shows 9 prior buys with a 77.78% 90-day win rate and positive average returns (+4.5% at 30 days, +13.1% at 90 days), though his RCKY-specific history is mixed: 3 of 4 prior buys showed positive 90-day returns, suggesting occasional accuracy in timing at this ticker. Against this, RCKY's fundamentals show revenue decline of 25.0% year-over-year, net income of $5.3M on $114.6M revenue, and a low P/E of 10.76, reflecting depressed valuation rather than fundamental strength.

November 2024
2024-11-06
high
Smith Dwight Eric Buy
500 shares
$10,235
@ $20.47
Significance 6/10

Director Eric Smith buys 500 RCKY shares at $20.47; stock down 31.9% in 30d, 46.9% from 52-week high, net income negative.

Director Dwight Eric Smith purchased 500 shares of Rocky Brands at $20.47 on 2024-11-04, increasing his holdings to 9,333 shares (+5.7%). The purchase occurs against a backdrop of severe near-term weakness: the stock has declined 31.9% over the past 30 days and is down 46.9% from its 52-week high of $38.99. Fundamentally, the company is struggling with revenue contraction of 25.0% year-over-year and net losses of $-1.2M in the latest quarter. Smith's prior two purchases at this ticker (on 2023-11-03 and 2023-08-18) achieved positive 90-day returns of +48.2% and +25.5% respectively, establishing a pattern of well-timed accumulation in this stock. However, this context—persistent deterioration in both equity performance and operating results—means the buying signal here operates in an environment distinctly different from prior positive outcomes at this ticker.

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