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TBLA Taboola.com Ltd. Insider Trading

Latest: Insider Sold $52.8M of Shares · May 2026

Multiple insiders have been active at Taboola.com Ltd. (TBLA): 5 distinct insiders account for 7 buy filings and 6 sell filings as of Jun 2026. Its highest-significance filing in the last 90 days: Apollo Management Holdings Gp, LLC sold $52.8M, transaction dated May 2026.

13 filings analyzed · Latest 2026-06-01

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Buys
7
Sells
6
Insiders
5
Direction
Net buying

Taboola.com Ltd. leadership

COO
Eldad Maniv — President and Chief Operating Officer
Chair
Zvi Limon — Chairman of the Board of Directors

Historically, stocks have lagged the S&P 500 by a median ~4% over the 90 days after a high insider sell (n ≈ 3,996, 2024-2026). Past results don't predict the future. How we measure this ↗

June 2026
2026-06-01
high
12,000,000 shares
$52,800,000
@ $4.40
Significance 7

Apollo Management Holdings sells 12,000,000 TBLA shares at $4.40; retains 18,039,644 shares post-transaction.

Apollo Management Holdings Gp, LLC divested 12,000,000 shares of Taboola at $4.40 on 2026-05-28, reducing its stake from 30,039,644 to 18,039,644 shares—a -39.9% reduction in holdings. The transaction occurs after a 30-day price advance of +30.6% and a 90-day advance of +63.4%, placing the stock +5.9% above its 52-week low but -5.9% below its 52-week high. At the same ticker, the insider's prior two sales (both on 2024-06-03) each posted 90d returns of -19.0%, demonstrating a pattern of well-timed exits at this name. The current divestiture follows that historical pattern while the stock remains in positive momentum territory, warranting observation of post-transaction price behavior to assess consistency with the insider's prior TBLA outcomes.

2026-06-01
high
12,000,000 shares
$52,800,000
@ $4.40
Significance 7

10% owner Apollo Management sold 12,000,000 shares (39.9% reduction) at $4.40; cross-ticker track record shows -2.3% avg 30d return after sells

Apollo Management Holdings Gp, LLC, a 10% owner of TBLA, sold 12,000,000 shares for $52,800,000.00 on 2026-05-28, reducing holdings from 30,039,644 shares to 18,039,644 shares. The sale at $4.40 occurred while the stock traded at a current price of $4.95, slightly below the 52-week high of $5.26 and up 30.6% over the prior 30 days. Notably, at this same ticker, Apollo's prior 2 sells on 2024-06-03 both posted negative 90-day returns (-19.0%), demonstrating a consistent pattern of well-timed exits at TBLA. However, Apollo's broader cross-ticker track record shows an average 30-day return of -2.3% after sells, with only a 25.00% well-timed rate across 11 prior sales. The substantial 39.9% reduction in stake size merits observation as a material change in Apollo's TBLA exposure amid mixed timing signals across portfolio scope.

November 2025
2025-11-12
high
6,387,648 shares
$23,442,668
@ $3.67
Significance 8

Director Peres Nechemia Jacob liquidates entire stake: 6,387,648 shares sold for $23,442,668.16 at $3.67

Peres Nechemia Jacob, a Taboola director, executed 3 separate sales on 2025-11-10 totaling 6,387,648 shares (100.0% of his pre-transaction holdings) for $23,442,668.16 at a blended average price of $3.67 per share. The complete liquidation of his director position is material, particularly in context of Taboola's challenged profitability—the company posted full-year net income that was negative despite generating $496,764,000.00 in quarterly revenue and year-over-year growth of 22.7%. The sale price of $3.67 sits below the current price of $4.17 and the 52-week high of $4.26, suggesting the director exited at a discount to both current trading levels and recent peaks. With no measurable same-ticker history beyond this filing and a cross-ticker track record of 9 prior sells, this full liquidation represents a structural change in insider holdings rather than a routine adjustment.

2025-11-07 10b5-1 Plan
low
President and COO
424,861 shares
$1,605,673
@ $3.78
Significance 4

Taboola COO Maniv Eldad sold 424,861 shares for $1,605,673.23 under pre-arranged 10b5-1 plan

Maniv Eldad, President and COO, completed two separate sales totaling 424,861 shares for $1,605,673.23 on 2025-11-05 and 2025-11-06. This sale was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-03-17, meaning the transaction follows a predetermined schedule rather than discretionary timing. Following the sale, Eldad retains 10,392,460 shares post-transaction, down from 10,817,321 shares pre-transaction. The scheduled nature of this plan eliminates timing as an inference point; investors should focus on the fact that a senior executive reduced his direct holdings by 424,861 shares at a blended average price of $3.78.

March 2025
2025-03-05
medium
988,296 shares
$4,269,439
@ $4.32
Significance 5

Apollo Management Holdings GP sold 988.3K TBLA shares at $4.32 on 2024-06-03; stock down 35.3% from 52-week high, now at $3.03.

Apollo Management Holdings GP, LLC, a 10% owner, sold 988,296 shares (988.3K shares) at $4.32 on 2024-06-03, reducing holdings by 2.2% to 43,623,460 shares (43.62M shares). The transaction occurred when the stock traded at $4.32, but the equity has since declined to $3.03 current price, representing a -35.3% decline from its 52-week high of $4.68. At the SAME-TICKER level, this particular sale is well-timed on a 90-day basis (90d -19.0%), consistent with 1 of 1 prior TBLA trades being well-timed. Taboola's fundamentals show revenue of $433,012,000.00 (latest quarter) with robust annual growth of +22.7%, but the company remains unprofitable with net income of $-6,454,000.00. At a market cap of $1,018,710,867.21 with P/E of 23.31 and the 30-day return of -19.6%, this sell by a major shareholder coincides with deteriorating short-term price momentum and elevated valuation multiples despite ongoing operational losses.

2025-03-05
high
988,296 shares
$4,269,439
@ $4.32
Significance 6

Apollo Management Holdings GP sells 988.3K TBLA shares at $4.32; stock down 35.3% from 52-week high, now $3.03

Apollo Management Holdings GP, LLC, a 10% owner of Taboola.com Ltd., sold 988,296 shares (988.3K shares) at $4.32 on 2024-06-03 for $4,269,438.72 (total value $4.3M), reducing holdings from 44,611,756 to 43,623,460 shares. The sale occurred at a price that proved well-timed in hindsight: the stock has since declined to $3.03, representing a -19.0% decline over 90 days from the transaction date. The company faces fundamental headwinds despite reported annual revenue growth of 22.7% to $433,012,000; it remains unprofitable with net income of $-6,454,000 over the latest fiscal year. The timing of this insider sale coincides with the stock trading 35.3% below its 52-week high and down 19.6% over the trailing 30 days, underscoring pressure on the stock during a period when the broader business showed red profitability signals.

2025-03-04
high
LIMON ZVI Buy
250,000 shares
$707,500
@ $2.83
Significance 7

Director Limon Zvi purchases 250,000 shares of TBLA at $2.83 on 2025-03-03; stock down 39.5% from 52-week high.

Zvi purchased 250,000 shares at $2.83 on 2025-03-03, expanding his position from 3,155,889 to 3,405,889 shares (+7.9%). The purchase occurs at a significant discount to the 52-week high of $4.68, with the stock down 39.5% from that peak and 25.7% over the past 30 days. Notably, Zvi has completed three prior TBLA buys in late November 2024, each followed by positive 90-day returns (+20.8%, +21.4%, +24.1%), demonstrating a consistent pattern of well-timed accumulation at this ticker. His cross-ticker track record also shows 100% wins on 5 prior buys (avg 90d return +24.8%). However, offsetting this positive signal is Taboola's underlying unprofitability—the company reported net income of $-6.5M despite $433.0M in quarterly revenue and +22.7% revenue growth, with an elevated P/E of 21.77. The rapid sequence of purchases (3 in late November, 2 in late February, 1 in early March) warrants attention to whether the timing reflects confidence in a recovery or a commitment to a larger strategic position.

2025-03-03
high
LIMON ZVI Buy
168,506 shares
$470,132
@ $2.79
Significance 7

Director Limon Zvi purchases 168,506 shares of TBLA at $2.79; holds 3,155,889 shares post-trade amid 29.2% 90-day decline.

Limon Zvi acquired 168,506 shares at $2.79 on 2025-02-28, expanding his holdings by 5.6%, while Taboola stock has fallen 29.2% over the past 90 days and trades 41.3% below its 52-week high. His same-ticker purchase history at Taboola shows strong timing: three prior buys from November 2024 delivered +20.8%, +21.4%, and +24.1% gains over their respective 30-day periods, with 90-day returns of +22.6%, +24.6%, and +27.0% — a perfect 3-of-3 win rate at this ticker. The timing of this latest purchase in late February, two days before another buy on 2025-02-27 and three days before a third buy on 2025-03-03, mirrors the concentrated buying pattern he exhibited in November 2024 when he made three purchases within a single day. The company reported positive revenue growth of 22.7% year-over-year, though it remains unprofitable with a net loss of $6.5M over the most recent full fiscal year. This director-level accumulation during a significant drawdown, combined with his demonstrated ability to time entries at this specific ticker, warrants investor attention.

2025-03-03
low
Founder and CEO
123,771 shares
$334,182
@ $2.70
Significance 3

Founder/CEO Singolda Adam buys 123,771 shares of TBLA at $2.70 on 2025-02-28; stock now down 26.2% in 30 days.

Singolda Adam, Founder and CEO, purchased 123,771 shares at $2.70 on 2025-02-28, increasing his holdings to 14.59M shares (+0.9%). The transaction value was $334,181.70. The stock has declined 26.2% in the 30 days since the purchase and currently trades at $2.81, 41.3% below its 52-week high of $4.79. Taboola remains unprofitable with a net loss of $6.5M in the latest quarter, though revenue of $433.0M represents 22.7% annual growth. This marks the founder's second insider transaction on record; the timing outcome of this purchase cannot yet be evaluated as it occurred very recently.

February 2025
2025-02-28
medium
Founder and CEO
60,229 shares
$163,823
@ $2.72
Significance 4

TBLA Founder/CEO Singolda buys 60,229 shares at $2.72 amid -28.4% 30-day decline; stock -43.0% from 52-week high.

Adam Singolda, Founder and CEO of Taboola.com Ltd., purchased 60,229 shares at $2.72 on 2025-02-28, increasing his holdings to 14,462,943 shares. This purchase occurred as the stock has declined 28.4% over the past 30 days and 43.0% from its 52-week high of $4.79, while the company remains unprofitable (net income of $-6,454,000.00 in the latest quarter) despite 22.7% annual revenue growth. The transaction represents a modest 0.4% addition to his existing position, and with only 1 prior buy in his cross-ticker history, there is minimal pattern data to assess whether this reflects conviction in a valuation opportunity or routine portfolio activity. Investors should monitor whether the current unprofitability improves and whether subsequent filings show continued accumulation or a reversal pattern.

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