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SBUX STARBUCKS CORP Insider Trading

3 filings analyzed · Latest 2025-11-13
Insider buys
2
Insider sells
1
Unique insiders
2
Direction
Net buying
November 2025
2025-11-13
medium
KNUDSTORP JORGEN VIG Buy
11,700 shares
$994,500
@ $85.00
Significance 6/10

SBUX Director Knudstorp bought 11,700 shares at $85.00 on 2025-11-10; post-transaction holdings rise to 53,096 shares, +28.3% vs pre-trade base.

Jorgen Vig Knudstorp, a director of Starbucks, purchased 11,700 shares for $994,500.00 at $85.00 per share, increasing his holdings by 28.3% to 53,096 shares. The transaction occurred when the stock was trading $1.44 below the current price of $86.44, and within his cross-ticker track record, Knudstorp has executed 2 prior open-market buys with an average 90-day return of +8.4% and a 100% win rate. At Starbucks specifically, his single prior buy on 2024-09-06 realized a 90-day return of +8.4%, consistent with his cross-ticker average, and that trade was well-timed at the 90-day mark. The current stock price sits -25.4% from the 52-week high, offering context for the entry point, though the company's fundamentals show revenue growth of only +0.6% annually with a P/E of 37.26, reflecting a mature valuation environment.

December 2024
2024-12-03
medium
KELLY SARA Sell
evp, chief partner officer
19,102 shares
$1,936,370
@ $101.37
Significance 5/10

EVP Kelly Sara sells 19,102 SBUX shares for $1.9M at $101.37; retains 46,114 shares post-sale

Kelly Sara, Chief Partner Officer at Starbucks, executed a sale of 19,102 shares for $1,936,369.74 at $101.37, reducing her holdings by 29.3% to 46,114 shares remaining. The sale occurs near the 52-week high of $102.50 and coincides with a +2.7% 30-day price advance and +10.0% 90-day gain, reflecting an upward momentum phase. The company's valuation metrics show a P/E of 31.06 against minimal recent revenue growth of +0.6% year-over-year, alongside solid quarterly net income of $1.1B from $9.1B in revenue. The scale and timing of this reduction—removing nearly one-third of a significant stake while the stock trades in the upper end of its range—warrants investor awareness of changes in executive positioning, particularly given the CEO's recent earnings guidance and guidance track record at the company.

September 2024
2024-09-17
low
KNUDSTORP JORGEN VIG Buy
380 shares
$34,770
@ $91.50
Significance 4/10

Director Jørgen Vig Knudstorp purchases 380 SBUX shares at $91.50 on 2024-09-06 for $34,770.38

Director Jørgen Vig Knudstorp acquired 380 shares of Starbucks at $91.50, increasing his holdings to 36,241 shares—a +1.1% increase. The purchase occurred when the stock was trading 10.0% below its 52-week high of $107.21, but the 90-day return of +20.2% indicates the stock had already recovered significantly from earlier weakness. At a market cap of $109.3B and P/E of 26.86, the company shows strong recent fundamentals with net income of $1.1B on revenue of $9.1B and annual revenue growth of +11.6%. The discretionary nature of this modest-sized purchase—a relatively small addition to his existing position—reflects board-level engagement with the company's valuation and trajectory.

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