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SAH SONIC AUTOMOTIVE INC Insider Trading

Latest: President Sold $4.3M of Shares · Jun 2026

Multiple insiders have been active at SONIC AUTOMOTIVE INC (SAH): 3 distinct insiders account for 1 buy filing and 6 sell filings as of Jun 2026. Its highest-significance filing in the last 90 days: President Jeff Dyke sold $4.3M, transaction dated Jun 2026.

7 filings analyzed · Latest 2026-06-10

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Buys
1
Sells
6
Insiders
3
Direction
Net selling

SONIC AUTOMOTIVE INC leadership

CEO
David Bruton Smith — Chief Executive Officer
CFO
Heath R. Byrd — Chief Financial Officer
General Counsel
Stephen K. Coss — Senior Vice President, General Counsel and Secretary
Chair
David Bruton Smith — Chairman and Chief Executive Officer

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a low insider sell (n ≈ 1,162, 2024-2026). Past results don't predict the future. How we measure this ↗

June 2026
2026-06-10 10b5-1 Plan
low
Jeff Dyke Sell
President
50,000 shares
$4,259,743
@ $85.19
Significance 4

SAH President Jeff Dyke sells 50,000 shares ($4.3M) via scheduled 10b5-1 plan; stock up 38.7% in 90 days.

Jeff Dyke, President of Sonic Automotive, executed two separate sales totaling 50,000 shares (50.0K shares) for $4,259,742.90 ($4.3M) on June 9-10, 2026, at a blended average price of $85.19. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. Over the prior 90 days, SAH stock appreciated 38.7%, and current price stands at $84.15, only 6.1% below the 52-week high of $89.62. His same-ticker trading history at SAH shows three prior May 2025 sales yielded strong subsequent returns (30-day range +15.0% to +15.1%, 90-day range +18.9% to +20.8%), though his most recent sale in June 2024 declined -5.5% over 30 days. Post-transaction, Dyke holds 543.7K shares, a reduction of 8.4% from pre-transaction holdings of 593.7K shares. The scheduled nature of this sale limits inference about forward-looking convictions regarding valuation or company performance.

2026-06-08 10b5-1 Plan
medium
Jeff Dyke Sell
President
50,000 shares
$4,148,335
@ $82.97
Significance 4

SAH President Jeff Dyke sells 50,000 shares at $82.97 under 10b5-1 plan; post-sale 111.6K shares remain

Jeff Dyke sold 50,000 shares of SAH at $82.97 on 2026-06-08 as part of a pre-arranged 10b5-1 trading plan, a scheduled transaction not reflecting discretionary decision-making. Following the sale, Dyke retains 111,622 shares, a -30.9% reduction in his SAH position. His prior five sales at SAH show mixed post-transaction returns: three consecutive May 2025 sales each posted 30-day gains of +15.0% to +15.1% followed by 90-day gains of +18.9% to +20.8%, while two 2024 sales showed 30-day declines of -4.5% to -5.5%. The stock is currently $82.69, down -7.7% from its 52-week high of $89.62, though up +1.8% over the past 30 days and +36.9% over 90 days. The company generated $3.7B in latest-quarter revenue with $60.8M net income and annual revenue growth of +6.5%, trading at a P/E of 23.69.

2026-06-01 10b5-1 Plan
low
Heath Byrd Sell
EVP and CFO
9,526 shares
$809,710
@ $85.00
Significance 4

EVP/CFO Heath Byrd sells 9,526 shares of SAH at $85.00 via 10b5-1 plan; retains 139,013 shares.

Heath Byrd (EVP and CFO) sold 9,526 shares of SONIC AUTOMOTIVE INC (SAH) at $85.00 on 2026-05-28 under a pre-arranged 10b5-1 trading plan, reducing his holdings from 148,539 shares to 139,013 shares. This transaction was scheduled, not discretionary. At current price of $82.69, the stock is -7.7% from its 52-week high of $89.62, having risen 36.9% over the past 90 days. Across his cross-ticker open-market history, Byrd's prior two sales averaged 90-day returns of -5.4%, though this ticker-specific outcome cannot be attributed to executive conviction given the 10b5-1 plan structure.

February 2026
2026-02-18
high
100,000 shares
$5,994,472
@ $59.94
Significance 7

10% Owner Rusnak purchases 100,000 shares in 6 transactions ($5.99M) at blended $59.94, raising stake to 5.10M shares

Paul P. Rusnak, a 10% owner of Sonic Automotive, executed six separate open-market purchases totaling 100,000 shares for $5,994,471.80 between February 5–17, 2026, at a blended average price of $59.94 per share. This represents a 2.0% increase in his holdings from 5,000,000 to 5,100,000 shares, and the trades occurred across a narrow band of prices in the $59.92–$59.98 range despite the stock currently trading at $62.89. The accumulation took place while the stock is -29.2% from its 52-week high of $88.76 and the company faces flat annual revenue growth (-1.0%), yet the P/E of 9.92 reflects a relatively depressed valuation relative to historical range. The magnitude of the purchase ($6.0M from a 10% stakeholder) and the methodical multi-transaction execution pattern merit investigation into whether this reflects opportunistic accumulation or signaling confidence in the near-term outlook.

May 2025
2025-05-30 10b5-1 Plan
medium
DYKE JEFF Sell
President
49,424 shares
$3,461,847
@ $70.04
Significance 5

SAH President sold 49,424 shares for $3.5M across 3 days near 52-week highs; holds 605,969 shares post-transaction.

DYKE JEFF, President of Sonic Automotive, executed 3 separate sales totaling 49,424 shares for $3,461,847.36 between 2025-05-28 and 2025-05-30 at prices ranging from $70.00 to $70.05, representing a 7.5% reduction in his holdings to 605,969 shares. The sales occurred when the stock was trading near its 52-week high of $75.24 (current price $69.93 is -7.1% from that peak), suggesting the timing reflected relatively elevated valuations. Across his same-ticker history at SAH, prior sells have generated mixed timing: 2 of 3 prior sales showed negative 90-day returns (well-timed sales), while 1 showed positive returns; the cross-ticker track record shows a 66.67% well-timed rate over 3 prior sells. The company trades at a P/E of 11.03 with flat-to-negative fundamentals (revenue growth -1.0% annually, latest quarterly revenue $3.7B), providing limited growth justification for the valuation at which these shares were sold.

July 2024
2024-07-18 10b5-1 Plan
medium
Byrd Heath Sell
EVP and CFO
19,827 shares
$1,189,620
@ $60.00
Significance 6

SAH CFO Byrd Heath sold 19,827 shares at $60.00 (2024-07-18); 4 prior sells all well-timed at 90d mark

Byrd Heath (EVP and CFO) sold 19,827 shares at $60.00, reducing his holdings by 10.2%. His track record across all tickers shows 4 prior sells with a 90d well-timed rate of 100.00%, and at this same ticker (SAH) all 4 prior sales occurred before subsequent declines (90d returns: -22.5%, -23.4%, -25.0%, -24.7%). His cross-ticker average 90d return after sells is -4.0%, indicating a consistent pattern of exiting before downturns. The current price is $58.17, -6.6% from the 52-week high of $62.30, suggesting the stock has already moved lower since the transaction. This sale aligns with his demonstrated timing pattern and warrants observation of whether the subsequent 90 days again exhibit the negative returns characteristic of his prior exits.

June 2024
2024-06-14 10b5-1 Plan
medium
DYKE JEFF Sell
President
16,734 shares
$1,004,040
@ $60.00
Significance 4

President Jeff Dyke sold 16.7K shares of SAH at $60.00 (−9.8% from 52-week high); holds 817.8K post-transaction.

Jeff Dyke, President of Sonic Automotive, sold 16,734 shares at $60.00 on 2024-06-12, representing a 2.0% reduction in his 834.5K share position. The sale occurred at a price 9.8% below the 52-week high of $62.30, and the stock has declined 5.7% over the 30 days following the transaction. Across his cross-ticker track record, Dyke's prior 2 open-market sales achieved a 100.00% well-timed rate at the 90-day mark, with an average 90-day return of −4.8%, suggesting his prior exits preceded subsequent declines. At this specific ticker (SAH), his prior sale on 2023-04-10 also showed a −4.8% 90-day return, supporting a pattern of exiting ahead of weakness. The company's fundamentals remain modest—Net income of $42.0M on $3.4B in quarterly revenue, with annual revenue growth of only +2.6% and a low P/E of 11.04—providing limited upside catalyst context for the sell.

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