EVP/CFO Heath Byrd sells 9,526 shares of SAH at $85.00 via 10b5-1 plan; retains 139,013 shares.
Heath Byrd (EVP and CFO) sold 9,526 shares of SONIC AUTOMOTIVE INC (SAH) at $85.00 on 2026-05-28 under a pre-arranged 10b5-1 trading plan, reducing his holdings from 148,539 shares to 139,013 shares. This transaction was scheduled, not discretionary. At current price of $82.69, the stock is -7.7% from its 52-week high of $89.62, having risen 36.9% over the past 90 days. Across his cross-ticker open-market history, Byrd's prior two sales averaged 90-day returns of -5.4%, though this ticker-specific outcome cannot be attributed to executive conviction given the 10b5-1 plan structure.
SAH CFO Byrd Heath sold 19,827 shares at $60.00 (2024-07-18); 4 prior sells all well-timed at 90d mark
Byrd Heath (EVP and CFO) sold 19,827 shares at $60.00, reducing his holdings by 10.2%. His track record across all tickers shows 4 prior sells with a 90d well-timed rate of 100.00%, and at this same ticker (SAH) all 4 prior sales occurred before subsequent declines (90d returns: -22.5%, -23.4%, -25.0%, -24.7%). His cross-ticker average 90d return after sells is -4.0%, indicating a consistent pattern of exiting before downturns. The current price is $58.17, -6.6% from the 52-week high of $62.30, suggesting the stock has already moved lower since the transaction. This sale aligns with his demonstrated timing pattern and warrants observation of whether the subsequent 90 days again exhibit the negative returns characteristic of his prior exits.
