Early Access — free while we kick the tires
EdgarHawk

PRMB Primo Brands Corp Insider Trading

Multiple insiders have been active at Primo Brands Corp (PRMB): 7 distinct insiders account for 7 buy filings and 4 sell filings as of Nov 2025.

11 filings analyzed · Latest 2025-11-14

Get alerts for PRMB

Free Form 4 email alerts, scored for significance — see how.

Buys
7
Sells
4
Insiders
7
Direction
Net buying

Primo Brands Corp leadership

COO
Robert Austin — Chief Operating Officer
General Counsel
Hih Song Kim — Chief Legal Officer & Corporate Secretary
Chair
Eric J. Foss — Executive Chairman and Chief Executive Officer

Historically, medium-priority insider buys have outperformed the S&P 500 by a median ~1% over the 30 days after the trade — the edge is concentrated in that first month (n ≈ 7,162, 2024-2026). Past results don't predict the future. How we measure this ↗

November 2025
2025-11-14
medium
54,540 shares
$895,945
@ $16.43
Significance 4

Director Stanbrook bought 54,540 shares of PRMB at $16.43; stock down 53.9% from 52-week high; cluster pattern with 3 other insiders.

STANBROOK STEVEN P (Director) purchased 54,540 shares at $16.43 on 2025-11-13, increasing his holdings by 42.9% to 181,601 shares. This buy occurs while PRMB trades at $16.42, down 26.8% over 30 days and 33.1% over 90 days from levels 53.9% below the 52-week high of $35.63. Importantly, this filing is part of a cluster pattern with 3 other insiders also buying within the past 14 days, suggesting coordinated confidence among the leadership group. However, Stanbrook's cross-ticker track record shows 0 wins at the 90-day horizon with an average 90d return of -35.3%, and his only prior PRMB buy (2025-08-12) also underperformed at 90 days, raising questions about the timing or foresight of insider purchases in this account's pattern. The company's fundamentals show revenue of $1,766,100,000.00 and net income of $16,800,000.00 for the latest quarter, though it was unprofitable over its most recent full fiscal year.

2025-11-13
high
Exec. Chair and CEO
128,019 shares
$1,990,589
@ $15.55
Significance 7

PRMB CEO Foss buys 128,019 shares for $1,990,588.92; cluster of 4 insider purchases in 14 days as stock down 27% in 30 days

Eric J Foss, Primo Brands' Executive Chair and CEO, completed 2 separate purchases totaling 128,019 shares for $1,990,588.92 between November 11–12, 2025, increasing his holdings by 55.2% from 232,017 to 360,036 shares. This accumulation coincides with a cluster pattern: 3 other insiders also bought within the past 14 days. The timing is notable given sharp recent price declines—the stock is down 27.0% over the past 30 days and 33.5% over 90 days, currently trading at $16.31, a 54.2% decline from the 52-week high of $35.63. The company generated $1.8B in quarterly revenue with a recent full-year loss, making the insider buying pattern a significant data point as the stock experiences material downward momentum.

2025-11-12
medium
5,000 shares
$78,651
@ $15.73
Significance 3

Director Cramer buys 5,000 PRMB shares at $15.73; stock now $16.08, -54.9% from 52-week high, amid cluster buying.

Michael John Cramer, a Director, purchased 5,000 shares of Primo Brands at $15.73 on 2025-11-10, increasing his holdings by 39.2% to 17.8K shares total. The timing context is unfavorable: Primo Brands has declined 26.5% over the past 30 days and 34.6% over 90 days, trading at $16.08, which is 54.9% below its 52-week high of $35.63. His prior buy at this ticker (2025-08-14) showed a 90-day return of -34.3%, matching the current decline pattern exactly, suggesting prior buys have not preceded price recoveries. The company is unprofitable on a full-year basis despite $1.8B in quarterly revenue and 9.7% annual revenue growth, and a cluster of 2 other insider buys within the past 14 days suggests coordinated accumulation during a sharply depressed price window. The combination of personal poor prior timing at this ticker, ongoing negative price momentum, and unprofitable fundamentals indicates this purchase occurs amid material headwinds rather than a reversal signal.

2025-11-12
high
Chief Financial Officer
15,910 shares
$249,908
@ $15.71
Significance 7

CFO Hass buys 15,910 shares of PRMB at $15.71; 2 other insiders bought within 14 days as stock down 54.9% from high

CFO David W. Hass purchased 15,910 shares at $15.71 on 2025-11-11, expanding his holdings by 32.6% to 64,745 shares. This purchase occurred while the stock trades at $16.08, down 54.9% from its 52-week high of $35.63 and down 26.5% over the past 30 days. The company reported net income of $16,800,000.00 in its latest quarter against revenue of $1,766,100,000.00, though it was unprofitable over its most recent full fiscal year. A cluster pattern is present: 2 other insiders also bought within the past 14 days. The multi-insider buying activity against a sharp stock decline and recent full-year losses merits scrutiny into whether insiders perceive value at depressed levels or whether execution or market conditions have deteriorated.

August 2025
2025-08-18
high
4,000 shares
$97,840
@ $24.46
Significance 6

PRMB Director Cramer buys 4,000 shares at $24.46; stock down 22.7% in 90 days as cluster pattern emerges

Michael John Cramer, a Director at Primo Brands Corp, purchased 4,000 shares at $24.46 on 2025-08-14, increasing his holdings to 12,762 shares (a 45.7% increase from pre-transaction holdings of 8,762 shares). The purchase occurs against a backdrop of deteriorating stock performance: the stock is currently trading at $25.04, down 22.7% over the past 90 days and 29.7% below its 52-week high of $35.63. The transaction is noteworthy because two other insiders also bought within the past 14 days, forming a cluster buy pattern. However, this activity occurs while the company reported a full-year loss despite posting $1.7B in quarterly revenue and 9.7% annual revenue growth, suggesting operational or profitability headwinds. The concurrent buying by multiple insiders during a period of significant price weakness warrants monitoring of whether this reflects confidence in a turnaround or other considerations.

2025-08-14
high
Chief Executive Officer
8,285 shares
$199,834
@ $24.12
Significance 7

CEO Rietbroek bought 8,285 shares at $24.12 on 2025-08-13; cluster buy with 2 other insiders in 14 days as stock down 31.0% from 52-week high.

CEO Robbert Rietbroek purchased 8,285 shares at $24.12 on 2025-08-13 as part of a three-insider cluster buy within 14 days. The purchase occurs with the stock trading at $24.57, down 31.0% from its 52-week high of $35.63 and down 24.0% over 90 days, representing a material drawdown from recent peaks. Notably, the company's fundamentals are mixed: revenue grew 9.7% annually to $1.7B in the latest quarter, but the company was unprofitable over its most recent full fiscal year, raising questions about earnings sustainability. The coordinated buying pattern by multiple insiders at a depressed valuation warrants investor attention to whether management views the stock as undervalued or is signaling confidence despite near-term profit headwinds.

2025-08-14
medium
12,400 shares
$298,105
@ $24.04
Significance 6

Director Stanbrook buys 12,400 shares of PRMB at $24.04; third insider buy in 14 days amid -31.0% from high

STANBROOK STEVEN P, a director, purchased 12,400 shares at $24.04 on 2025-08-12, raising his holdings from 112,625 to 125,025 shares. This transaction is part of a cluster pattern: 2 other insiders also bought within the past 14 days. The purchase occurs while the stock is -31.0% from its 52-week high of $35.63 and -24.0% over the past 90 days, suggesting a valuation window for insider acquisition. However, the company was unprofitable over its most recent full fiscal year despite recent quarterly revenue of $1.7B and annual revenue growth of +9.7%, creating a mixed financial backdrop. Multiple insider purchases within a short timeframe merit monitoring, though the lack of profitability leaves the signal ambiguous.

May 2025
2025-05-13
high
Lee Tony W Sell
50,657,562 shares
$1,604,324,989
@ $31.67
Significance 7

Director Lee Tony W sold 50,657,562 shares ($1.6B) of PRMB on 2025-05-12 at $31.67, retaining 116,210,806 shares post-trade.

Lee Tony W, as Director of Primo Brands Corp, executed a substantial open-market sale of 50,657,562 shares for $1,604,324,988.54 on May 12, 2025, reducing his stake by 30.4% to 116,210,806 shares. The transaction occurred at $31.67, modestly above current market levels but near the midpoint of the 52-week range ($25.50–$35.63); the stock is currently off 9.6% from its 52-week high and has declined 4.7% over the prior 30 days. Within his same-ticker history at PRMB, a prior sale on 2025-03-12 showed a positive 30-day return of 14.5%, though the 90-day outcome for that earlier trade is not yet measurable. Fundamentally, the company generated $1,613,700,000 in latest-quarter revenue with $28,700,000 net income, while reporting annual revenue growth of +9.7% against a full fiscal year where net income was negative. The scale of this divestiture—reducing holdings by nearly one-third while retaining a substantial 116.21M-share position—reflects a material rebalancing of a major insider's stake in a company carrying recent profitability headwinds.

2025-05-13
high
50,657,562 shares
$1,604,324,989
@ $31.67
Significance 7

ORCP III DE TopCo GP sells 50.66M PRMB shares ($1.6B) at $31.67, reducing stake to 116.21M (-30.4%)

ORCP III DE TopCo GP, a 10% owner of Primo Brands, executed a substantial sale of 50,657,562 shares at $31.67 on 2025-05-12, reducing its holdings by 30.4% to 116,210,806 shares post-transaction. At current price of $32.20, the stock trades 9.6% below its 52-week high and has declined 4.7% over the past 30 days, suggesting headwinds post-transaction. Notably, the company reported full-year net income negative despite a quarterly net income of $28,700,000 and annual revenue growth of +9.7%, indicating instability in underlying profitability despite top-line growth. This material reduction in a substantial insider stake warrants monitoring given the scale of the sale, the company's deteriorating annual earnings profile, and the timing relative to modest recent stock weakness.

March 2025
2025-03-12
high
Lee Tony W Sell
51,750,000 shares
$1,526,625,000
@ $29.50
Significance 8

Director Lee Tony W sold 51.75M shares (51,750,000) of PRMB at $29.50 on 2025-03-12 for $1.5B, reducing stake by -23.7%

Director Lee Tony W executed a substantial sale of 51,750,000 shares at $29.50, reducing his holdings from 218,618,368 shares to 166,868,368 shares and departing $1,526,625,000.00 in value from the position. The transaction occurred when PRMB shares were trading 10.0% below the 52-week high of $34.80 and the company remains unprofitable on a full-year basis despite recent annual revenue growth of 9.7%. The -23.7% reduction in his direct holdings represents a material change in insider exposure at a company with a market cap of $11,905,224,726.24 that has reported $0.00 in both latest quarterly revenue and net income. Investors should assess whether this large directional shift reflects strategic repositioning or broader conviction changes regarding the company's near-term trajectory.

Insiders here also file at

More Food and Kindred Products companies