LZ LEGALZOOM.COM, INC. Insider Trading

LZ CEO Jeffrey Stibel makes first open-market purchase, buying 125K shares as stock trades well below its 52-week high.

Jeffrey Stibel, LegalZoom's CEO, made his first open-market purchase on the company's own stock—a notable shift from his prior activity, which consisted entirely of stock-based compensation transactions. The purchase occurred while the stock trades significantly below its 52-week high, presenting a lower entry point than recent peaks. The company itself remains profitable with growing revenue, though the stock has declined over the past quarter. This CEO-level personal capital deployment into shares at a depressed valuation—rather than accepting only equity grants—distinguishes this trade from the routine compensation-driven transactions that have characterized his filing history. The move suggests Stibel saw value at current prices worth investing his own money, though the stock's recent downward momentum warrants attention to whether the underlying business momentum has slowed.

LZ CFO Watson Noel Bertram sells 45,455 shares across 2 transactions for $502,597.78 ($11.03–$11.07 range); retains 1,676,426 shares post-sale.

Watson Noel Bertram, Chief Operating Officer & CFO, executed 2 separate sales totaling 45,455 shares for $502,597.78, reducing his holdings by 2.6%. The sales occurred on 2025-08-22 and 2025-08-25 at prices ($11.03 and $11.07) very close to the current price of $11.05 and well within the 52-week range of $6.27–$11.09. The company's latest quarter revenue is $192,509,000.00, and the stock has appreciated 21.7% over the prior 30 days and 16.4% over 90 days. Bertram's post-transaction holdings of 1,676,426 shares remain substantial relative to the $1.98B market cap, indicating material ongoing ownership alignment. The modest size of this sale (2.6% of pre-transaction holdings) in the context of near-peak pricing and recent strong momentum provides limited directional signal on management's confidence in the business.